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Photo: Ducati Scrambler Caught at WDW 2014

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Ducati has just finished up the desmodromic orgy that is World Ducati Week 2014, where thousands of Ducatisti gather to celebrate all things Ducati. One of the highlights of the festival this year was Borgo Panigale’s showing of the Ducati Scrambler.

A mix of yellow shipping containers, cabanas, and sand, the Scrambler reveals were held for about a dozen Ducati fanatics at at time, in a controlled room where no cellphones were allowed.

It’s hard to say whether Ducati thought it could prevent photos from the event from leaking onto the internet despite these measures, or if the Italian motorcycle company just likes putting up a good front for its marketing buzz. Either way, some images have come out from the event.

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Bikes

The Clearest Ducati Scrambler Photo Yet

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We’re not too far away from seeing the Ducati Scrambler officially, but the good folk over at Motociclismo have managed to get their hands on a photo of Bologna’s newest model, looking almost ready for production we might add.

Perhaps the clearest photos we’ve seen of the Scrambler yet (though, we did enjoy the emissions testing photos of the Scambler a few weeks ago), we can see how Ducati plans on reviving this motorcycle from the 1960’s.

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Bikes

Ducati Scrambler to Debut at World Ducati Week

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The Ducati Scrambler seems set for a mid-summer debut, as Borgo Panigale has confirmed that the new Italian motorcycle will be shown to Ducatisti at the 2015 World Ducati Week event.

Like Ducati’s teaser event with its staff in Bologna, viewings of the Ducati Scrambler will be private and reserved (held on July 18-20th), as Ducati hopes to generate buzz around the new model, while limiting the Scrambler’s details from being revealed.

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Bikes

Spy Photos: Ducati Scrambler Caught Testing

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It seems that no sooner did Ducati tease us its upcoming Scrambler model, than the Italian motorcycle maker was busy sound-testing its latest machine for road homologation.

Luckily, we have some spy photos from that event, and not only do we get to see what the near-finished form of the Ducati Scrambler looks like, but we also get a glimpse into what has to be the most ridiculous looking tests we have ever seen.

Unless we missed the part where the 2015 Ducati Scrambler will operate as a submersible, in addition to its expect on/off-road capabilities, the photos attached here (two more after the jump) show the great lengths that manufacturers must go to in order to pass all the stringent government protocols for motorcycles.

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Bikes

Bologna Confirms 2015 Ducati Scrambler

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Ducati has officially acknowledged its well-known Scrambler model today, after giving its employees an sneak peak over the machine at Borgo Panigale. A 2015 model year machine, the Ducati Scrambler is being pitched as a fun motorcycle that hearkens back to the 1960’s and 1970’s.

Debuting in autumn of this year, the 2015 Ducati Scrambler is tipped to use one of the company’s smaller air-cooled v-twin motors. Said to have wide handlebars and off-road inklings, Ducati describes the machine as “simple” – perhaps signaling the company’s intention for an affordable two-wheeler that will appeal to both motorcycle enthusiasts, and those outside the industry, alike.

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Opinion/Editorial

It’s Not a Matter of If, But When Ducati Builds a Scooter

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The rumors about a Ducati Scooter for the next model year are hitting the internet hard lately, and that is perhaps unsurprising. Ducati’s sales stalled in the third quarter of this year, and the Italian motorcycle company at this point in time is simply trying to finish 2013 on par with its 2012 success.

There is also the fact that Audi AG now owns Ducati Motor Holding, and would like to see the ~44,000 unit company bump its figures into the six-figure territory, and help its German owner take a certain Bavarian brand head-on in the two and four-wheeled industries.

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Bikes

Ducati Scrambler Spotted Again

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The Ducati Scrambler work horse has made its way onto the internet again, this time with Italian site Insella.it getting a glimpse of the prototype on the outskirts of Bologna.

While the machine hasn’t developed much further than from the last time it broke cover, we do at least get a better view of the Scrambler’s early lines, and can clearly spot the bike’s air-cooled v-twin engine.

Also visible is the Ducati Scrambler’s elongated tank and flat-ish seat, key elements to the scrambler aesthetic. Absent however is a high-mounted level exhaust, though Ducati’s unit here seems to be anything but finalized.

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Bikes

Are You The New Ducati Scrambler?

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Back in July, Asphalt & Rubber broke the news that Ducati was working on a Scrambler model, which was based on the drawings originally inked by Pierre Terblanche during his tenure at the Italian company.

A month later we confirmed that report, noting the Ducati had trademarked the use of “Ducati Scrambler” for the American market, in relation to a model of motorcycle. Throughout all this time though, we had yet to see a photo of the expected 2015 model — that is, until now.

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News

2014 Ducati Model Announcement Next Week

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Do you like new model motorcycles? Of course you do. Well, this time next week, Ducati Motor Holding will be making a presentation to the motorcycling media at its Bologna headquarters. The invitation in our inbox is light on details (unsurprisingly), though smart money would be on Ducati debuting some of its model refreshes for next year, and possibly its much anticipated 2014 Ducati 899 Panigale.

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News

“Ducati Scrambler” Trademarked at the USPTO

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Last month, Asphalt & Rubber broke the news that Ducati was working on a scrambler-style machine, appropriately named the Ducati Scrambler.

The machine is said to be similar in design to the one Pierre Terblanche inked while he was with the Bologna Brand, though reports and sources have varied on what sort of motor the new model would use in its final form.

Whether it be water or liquid-cooled, single or twin-cylindered, the 2014 Ducati Scrambler cometh, and A&R has the trademark application to prove it.

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Rumors

Rumor: Ducati Scrambler Cometh

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While I was lounging at the pool this holiday weekend, getting my bronze on, the A&R Bothan Spy network was hard at work dumpster diving, hacking emails, and subscribing to the NSA’s live PRISM feed.

The fruits of that labor was the alarming realization of how many kitten videos the motorcycle industry collectively watches in a single day, and the fact that Ducati is working on scrambler-style motorcycle.

The project itself dates way back when Pierre Terblanche was still toiling away in Bologna, dodging equal portions of labor strikes and carbonara, and at the time was based around the now defunct Ducati Sport Classic.

Shelved, and thought never to see the light of day, we can only imagine this whole Hipstacyclist™ movement has helped Ducati rethink its position regarding a scrambler.

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