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Don’t look now, but RevZilla has quietly launched its own motorcycle apparel line, under the name REAX.

The news has yet to hit the PR wires, but the new brand is featured on the RevZilla homepage, with 12 items (5 jackets, 4 gloves, and 3 pants) debuting for the product launch.

Almost two years in the making, RevZilla says that the REAX brand comes from the company’s experience selling and reviewing motorcycle apparel for the past decade.

Drawing from the experience, and the bounty of customer feedback that they have access to, the REAX brand aims to bring quality motorcycle gear, at an affordable price point.

From the early indications so far, the REAX team has seemingly achieved that very goal. From the product photos, the pieces look well-designed, and come with minimal branding.

There is more movement in the online retail space for motorcycles, as the Motorsport Aftermarket Group (MAG) is reported to be merging its two online stores: Motorcycle-Superstore and J&P Cycles.

According to Powersports Business, the Motorcycle-Superstore will be merged into J&P Cycles some time in 2017, consolidating its two online stores into one. It is expected that many of the staff at Motorcycle-Superstore will be let go during the merger.

Today, RevZilla announced the departure of Bucci as its CEO, effective on January 13, 2017. After that point in time, fellow RevZilla Co-Founder Matt Kull will take on the job as interim CEO, while RevZilla continues to look for a full-time replacement. RevZillians shouldn’t worry too much about the leadership change though, as Bucci will continue his customer-facing activities with RevZilla, and he will also remain an integral part of RevZilla’s advisory team. This announcement also doesn’t affect Bucci’s position on the Board of Directors for Comoto, the holding company that oversees both RevZilla and Cycle Gear.

The largest brick-and-mortar motorcycle retail chain, and the most influential online retailer in our industry have just come together under one roof. Intonations of this deal have been in the news space for almost a week now. There has been a lot speculation about RevZilla and Cycle Gear coming together. Whether you want to get into the semantics of the deal being an acquisition, a merger, a strategic partnership, or something else, it doesn’t really matter – the effects will be the same regardless of the label. The retail game is a competitive one, and it is constantly changing. If you do not keep ahead of the lightning-fast trends that come with selling goods to consumers, you are doomed to fall into irrelevancy. I am here to talk to you about business, millennials, and future of consumerism.

The speculation about RevZilla and Cycle Gear can stop now, as the brands are finally talking about their plans together for the future. In a letter posted to RevZilla’s in-house publication, Common Tread, RevZilla CEO Anthony Bucci announces that RevZilla will be acquired by a new holding company, which will also own Cycle Gear. The holding company’s board of directors will include Bucci, and his fellow RevZilla founders Nick Auger and Matthew Kull, as well as the private equity firm J.W. Childs, which bought Cycle Gear back in 2015. While Bucci’s letter to RevZilla customers states that the two brands will only be “sister companies” that will operate independently of each other, his FAQ on the subject leaves the door open for collaborations between the two brands.

Respected newswire Reuters is reporting that Cycle Gear is close to finalizing the purchase of motorcycling e-commerce giant RevZilla. Citing a source “familiar with the matter” at hand, Reuters suggests that the deal could close in the next coming days, with the new venture worth between $400 million and $500 million. If true, this acquisition would mark a titanic shift in the motorcycle retail space, with America’s largest brick and mortar chain combining with the industry’s most prominent online parts and apparel purveyor. In all likelihood, it is J.W. Childs that will be doing the purchasing of RevZilla, though that might be an issue of semantics for some. RevZilla declined to comment on this report, at this time. We hope to have more on this story, as it develops.

Like the word “cool” itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the “post-authentic” motorcycle movement. The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan. In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.

Ducati North America has some impressive Q3 2012 sales numbers, as the Italian brand is up 24% over the same time period from last year. Its ninth-straight quarter of retail sales growth, Ducati North America owes a great deal of its success surprisingly to the Ducati Diavel, which was Bologna’s strongest model for growth in September. Ducati North America’s sales were up 40% in September. Ducati hopes that 2012 will be a record year for the company, with sales from the Ducati 1199 Panigale helping fuel that enthusiasm. While Ducati remains bullish about the Panigale’s sales, our Bothan Spies have hinted that the new superbike hasn’t exactly met the initially high-sales expectations.

The Motorcycle Aftermarket Group (MAG) continues to be a force of acquisition in the motorcycle industry, as the group has announced its purchase of Motorcycle Superstore. Forming from the purchase a Death Staresque retail group with Motorcycle Superstore and J&P Cycles, MAG has added one of the largest online retailers of sport, street, & off-road motorcycle products to its existing interest in the largest online v-twin parts and accessories retailer.

“Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” said Motorcycle Superstore Founder Don Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”

You know when a company starts quoting sales figures “in the last nine months of the year…” that the numbers from the first three months that they are not mentioning have to be pretty bad. Such is the case with American Suzuki, though the company’s overall performance continues to flounder in the this economy. In Suzuki’s fiscal nine-month period (April 2011 to December 2011), sales to North American dealers were up 160%, as wholesale unit sales to dealers rose from 13,000 units (mostly ATVs)  in 2010 to 34,000 units in 2011.

However despite shipping more models to dealers, Suzuki’s sales in North America were actually down 11.5%, as the Japanese company sold only 31,000 units in the nine-month period, compared to the 35,000 units it sold during the same fiscal period last year. Because of this dip in consumer sales, Suzuki has revised its sales predictions for the end of its fiscal year in North America from 50,000 units to 46,000 units. American Suzuki sold 51,000 units to consumers in 2010, meaning that for the 2011 fiscal year, Suzuki is expecting a 9.8% retail sales decline compared to last year.