MAG Merging Motorcycle-Superstore into J&P Cycles

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There is more movement in the online retail space for motorcycles, as the Motorsport Aftermarket Group (MAG) is reported to be merging its two online stores: Motorcycle-Superstore and J&P Cycles.

According to Powersports Business, the Motorcycle-Superstore will be merged into J&P Cycles some time in 2017, consolidating its two online stores into one. It is expected that many of the staff at Motorcycle-Superstore will be let go during the merger.

This development is hot on the heels of the news about Anthony Bucci stepping down as CEO of RevZilla, showing that there is a great deal of flux in the online motorcycle retail space.

The closing of Motorcycle-Superstore is also timely to the demise of Motorcycle USA – the once media component to Motorcycle-Superstore, which MAG closed down in February 2016. That deal also saw MAG sell Cycle News to Powersport Media.

It’s not clear why MAG is closing down Motorcycle-Superstore, though one can hazard a guess that the consolidation is for cost purposes. Having to online retail spaces with minimal differences between them likely seemed like suspect decision-making.

Going forward, traffic to is expected to forward to, once the merger goes through.

Source: Powersports Business