MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

California Considers Killing Internal Combustion

Bloomberg is reporting that California Governor Jerry Brown is considering ways to ban the sale of vehicles that use internal combustion engines – a move that could have massive implications not only for vehicle sales, the environment, but potentially the motorcycle industry as well. Still in the early days of consideration, the news comes from remarks made by Mary Nichols, who is the Chairman of the California Air Resources Board (CARB), and her remarks and relaying of thought from Gov. Brown don’t make it clear if the ban would apply only to passenger vehicles, or if it would include modes of transportation like trucks, commercial vehicles, and motorcycles. However, the move mimics similar bans that we have already seen in places like China, and follows a trend that is catching on in European countries as well.

MV Agusta F4 LH44 Limited Edition Debuts

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Eugene Laverty Explains His 2017 WorldSBK Season

A return to World Superbike, with the bike that he came so close to winning the championship on – it all appeared like a dream opportunity for Eugene Laverty, to put himself into a position to win the title. The dream quickly turned to a nightmare, and from the start of winter testing it was clear that major work needed to be done to return the RSV4 to the front. Moving to the Milwaukee Aprilia squad understandably led to heightened expectations. In their second year in WorldSBK, the former British Superbike champions were expected to make a leap forward. Teething problems were expected with the switch from BMW to Aprilia, but not the struggles that lay ahead. “During the winter you can go in the wrong direction with the bike,” commented Laverty. “Unfortunately, that was the case for us.”

The Great Motorcycle Buyer Divide

12/13/2016 @ 12:13 am, by Jensen Beeler16 COMMENTS

In my last A&R Pro article, I argued that the recently debuted and updated Honda Rebel was the most important new motorcycle that we have seen thus far for the 2017 model year.

That is a bold statement, as many pointed out, especially when you consider the bevy of intriguing new models that were unveiled at the various industry trade shows this year, and also considering the lack-luster product the outgoing Honda Rebel 250 proved to be for many.

In that story, the bulk of my argument was that motorcycling needs an affordable gateway for young and new riders to come into the industry, and with cruisers accounting for over half of the new motorcycles sold in the United States, having cruiser-styled entry models is a shrewd move by Honda.

There is more to that argument though, which I want to touch upon today. It concerns the growing divide of motorcycle buyers, and how their access to capital greatly affects the motorcycles they can, and do, purchase.

American motorcycles sales fall almost entirely under what is called consumer discretionary income, and when it comes to how we spend our hard-earned money, there are two ways we do so: with cash and with credit.

That is the fairly obvious part of this argument, but this is an important concept for us as enthusiasts and consumers to understand, as it allows us to make better sense of the strategies behind the new models we see from manufacturers. It also allows us to peer into the future of the motorcycle industry.

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No New Suzuki GSX-R Motorcycles for 2016 Model Year

09/10/2015 @ 12:15 pm, by Jensen Beeler15 COMMENTS

2016-Suzuki-GSX-R1000-MotoGP-livery

Despite the wishful reports that have been circulating the media sphere lately, Suzuki is seemingly not poised to bring any new GSX-R sport bikes for the 2016 model year, as Suzuki Motor America has confirmed this year’s models will return for next season.

This news is undoubtedly a blow to fans of the Suzuki brand and GSX-R line, who have been keen to see Suzuki reclaim its sport biking crown. There is however a silver lining to this news…

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Yamaha USA Sales Up 28% for First-Half 2015

08/18/2015 @ 12:23 pm, by Jensen Beeler15 COMMENTS

yamaha-motor-logo-red

Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.

The sales boost comes due to the release of the Yamaha YZF-R1, and likely aided by the Yamaha FJ-09, and Yamaha FZ-07 – all of which debuted to rave reviews from the moto-press.

Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.

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Young-Machine-Suzuki-GSX-R1000-R250-render

These images are very likely not of the hopefully-soon-to-be-released Suzuki GSX-R250 & GSX-R1000 sport bikes, as their purveyor, Japanese magazine Young Machine, has a fairly horrible track record with these sort of things…but that doesn’t mean that we should ignore them.

After all, here we see two very attractive offerings, which we hope the folks at Hamamatsu will take a long look at, as the Suzuki GSX-R1000 rendered here would be an attractive update to a name that was once the superbike to beat.

The rendering exercise from Young Machine also shows that a quarter-liter sport bike from Suzuki should be directly related to its liter-bike brethren, not only to strike the aspirational nerve of riders, but also to justify the added expense and limited return on the company’s superbike offering.

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452,386 Motorcycles Sold in the USA for 2012 – Up 2.6%

02/05/2013 @ 6:12 pm, by Jensen BeelerComments Off on 452,386 Motorcycles Sold in the USA for 2012 – Up 2.6%

suzuki-dirt-bike-jump

After first forecasting a sales decline for 2012, the Motorcycle Industry Council (MIC) has tallied the number of motorcycles sold in the United States last year, and once again discovered that the motorcycle industry is slowly, but surely recovering from the recession. With the US making a very slight 0.3% sales gain in 2011, A&R‘s home market has posted a 2.6% gain over the figures from 2011, with OEMs selling 452,386 motorcycles in 2012.

Though all the two-wheeled segments showed growth in the MIC’s figures, it was the dual-purpose and scooter market that posted the biggest gains, 7.4% and 7.7% respectively. For the street bike market, sales were up a modest 1.8%, despite a much larger gain made by Harley-Davidson, which dominates over half of the US on-road market by volume. Dirt bikes also posted a modest 2.1% growth, with 71,535 units sold in 2012.

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Rumor: New Kawasaki Ninja ZX-6R Coming in 2013?

06/27/2012 @ 6:57 pm, by Jensen Beeler8 COMMENTS

If you believe the motorcycle rumor mill, the now long-in-the-tooth Kawasaki Ninja ZX-6R is set to get an update next model year. Now four years old, the ZX-6R has long shared a common thread with its 1,000cc brethren, the Kawasaki Ninja ZX-10R. With the ZX-10R now two-model-years-old though, the clock has been ticking as to when Kawasaki would give the ZX-6R a similar makeover. While still simply an internet rumor, there does seem to be some logic to the idea that we could see a new Kawasaki ZX-6R by the end of the year, though nothing can be for certain.

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BMW Motorrad Sales Up 5.6% YTD, But Where?

03/07/2012 @ 1:36 pm, by Jensen Beeler8 COMMENTS

BMW Motorrad released yet another glowing sales report, as the German brand continues to build steam and market share in an otherwise luke warm and uncertain marketplace. Boasting a 1.8% worldwide sales increase in February and a 5.6% year-to-date (YTD) sales increase, BMW Motorrad has sold 12,078 motorcycles worldwide thus far in 2012. While the gains are modest at best, the news that BMW has found a way to grow despite the economy is something we have talked about ad nauseam. As such, I almost skipped this press release all together for our coverage, but then I saw a quote from Hendrik von Kuenheim, BMW Motorrad’s General Director.

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You know when a company starts quoting sales figures “in the last nine months of the year…” that the numbers from the first three months that they are not mentioning have to be pretty bad. Such is the case with American Suzuki, though the company’s overall performance continues to flounder in the this economy. In Suzuki’s fiscal nine-month period (April 2011 to December 2011), sales to North American dealers were up 160%, as wholesale unit sales to dealers rose from 13,000 units (mostly ATVs)  in 2010 to 34,000 units in 2011.

However despite shipping more models to dealers, Suzuki’s sales in North America were actually down 11.5%, as the Japanese company sold only 31,000 units in the nine-month period, compared to the 35,000 units it sold during the same fiscal period last year. Because of this dip in consumer sales, Suzuki has revised its sales predictions for the end of its fiscal year in North America from 50,000 units to 46,000 units. American Suzuki sold 51,000 units to consumers in 2010, meaning that for the 2011 fiscal year, Suzuki is expecting a 9.8% retail sales decline compared to last year.

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Sometimes when reading the posts made on other motorcycle sites, or the comments by readers across the web, I don’t think there is a full grasp as to how bad the recession was for the motorcycle industry. Granted company’s like Ducati, BMW, and Victory have shown remarkable growth in a down period, but their success, though due in-part to the failures of Harley-Davidson and the Japanese manufacturers, is limited on its bearing to the industry as a whole. This because, quite frankly, these companies comprise only a small portion of the industry’s sales, units, and revenue.

The fact that Harley-Davidson was so close to the brink that they dumped everything outside of its core business is but one sign that motorcycling was in trouble. Another sign would be that Suzuki reportedly didn’t import any new units for the 2010 model years, instead letting local inventories in the US handle the dwindling demand for the company’s motorcycles. The fact that the motorcycle industry as whole almost folded-up on itself like a tin can without anyone making a real fuss about it is perhaps a great signal as to how far various stakeholders heads are buried in the sand. So for our last attempt to put things into perspective, try this one on for size:

For the first time in nearly three years, Suzuki’s motorcycle division has posted a profit…or, the last time Suzuki made money selling motorcycles was Q2 2008 (the same timeframe that Bill Gates stepped down from his daily duties at Microsoft).

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Harley-Davidson Posts First YTD Growth since 2006

07/19/2011 @ 7:31 pm, by Jensen Beeler6 COMMENTS

Harley-Davidson had some good news to report in its Q2 2011 financial report, as the Milwaukee company reports selling 53,599 units to customers in the US during the three-month period, and total of 83,396 units worldwide (120,642 units worldwide so far this year). These sales figures translate into a 5.6% sales increase worldwide, and an even more impressive 7.5% sales bump in the United States market.

While those increases might seem modest, CEO Keith Wandell’s restructuring efforts have clearly been paying off for the Bar & Shield brand as operating income was up 36.8% for Q2, while revenue was up only 18% to $1.34 billion. This is also the first year-over-year quarterly rise for unit sales that Harley-Davidson has seen since the Q4 2006. Read that last sentence again, but it’s sort of a big deal for Harley-Davidson.

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