Harley-Davidson is all the rage this morning on Wall Street as rumors of the company getting bought out by private equity firm KKR abound.
The rumors suggest that Harley-Davidson could be taken into private ownership if KKR’s rumored leveraged buyout (LBO) should materialize.
KKR is giving its standard “We don’t comment on deal speculation” reply, while Harley-Davidson reps could not be reached, which makes this rumor hard to confirm. True or not, Wall Street is acting like its the real thing.
The second of three 25th anniversary GSXR’s, the 2010 Suzuki GSX-R600 Limited Edition is a run of 25 motorcycles destined for our friends across the pond in the UK. Helping commemorate 25 years of the GSX-R series, the 25th Anniversary GSX-R600 comes with a retro 1999 World Superbike paint scheme, along with a Yoshimura exhaust system, commemorative top yoke, and a certificate of authenticity. For this sort of exclusivity, British buyers can expect to £8,799, or £1,000 over list price. Photos and more after the jump.
When we first heard the news about the upcoming Moto2 series, we were excited about the rumors of Bimota coming back into the racing scene; after all the 600cc prototype class seemed like the perfect place for the Italian company to show off its amazing chassis designs. So understandably it saddened us to see Bimota not taking a dominant role as teams and the series itself matured. As the situation would have it, only FB Corse signed on to use the HB4 race bike. This however seems to be no longer the case, as another team has shown interest in what we believe is the best looking bike in the Moto2 paddock.
For the third and final installment of its One on One series with Ben Spies and Eddie Lawson, Yamaha asks the riders about their competitive nature both in training and on the track, the teams that supported them in their endeavors, what its like to ride the 500GP bikes, and Eddie leaves us with a closing story about some of his old antics. Like the second part of this series, this video is a nine minute insight into a top-level racer’s mindset, and speaks to the hard work that goes into being a champion. Watch it after the jump.
Spanish news site AS.com has an interesting story that breaks down the cost teams will have to bear in the new Moto2 600cc prototype series. Moto2 replaced 250GP for one main reason: money. The series was designed to be cheaper to enter and cheaper to compete in, as well as having bikes that were more analogous to what is making it into consumers’ hands on the showroom floor. So did Moto2 live up to these goals? The answer as AS.com found out is a resounding yes. Click past the break to see the price breakdown and comparison to 250GP.
After teasing us time and time and time again, Yamaha Europe has taken the wraps off its 2010 Yamaha FZ8 (and it’s cousin the 2010 Yamaha Fazer8). As was expected, the FZ8 is a 779cc naked street bike that borrows its heritage from the FZ1, and replaces the FZ6 in the European line-up.
While the FZ8 looks well and good, Yamaha has proven that a copy of a copy never carries over well. The FZ8 motor is in essence a smaller bored FZ1 motor, which is itself a de-tuned R1 powerplant. As such the Yamaha FZ8 puts out a solid 104hp, which may disappoint many riders. Torque lovers rejoice though, the 2010 Yamaha FZ8 makes an impressive 62lbs•ft of wheel turning power from its 779cc’s.
Debuting at the Rome Motodays event this week, Bimota unveiled a very special bike: the 2010 Bimota DB6 Superlight. Unfortunately we weren’t there to witness this wonderful piece of carbon fiber mastery, but the good folks at OmniMoto were, and have a gallery full of delicious photographs that are sure to become your next desktop wallpaper. Why is the Bimota DB6 Superlight so special? It could be it’s carbon trellis frame, or it’s carbon trellis swingarm, or its feather light weight, or it could just be a combination of all of the above. Find out more about the DB6 Superlight after the jump.
After hearing the hubbub about Ruben Xaus, his four crashes, and his rumored early departure from World Superbike if he doesn’t get his act together, we thought we’d share this video that the folks at WSBK put together that highlights all the off’s at Phillip Island. Right up front you’ll get a chance to see Xaus taking out Haga from a variety of angles, and you can also see why Xaus didn’t participate in PI’s races because of disorientation. Check it out after the jump.
After crashing four S1000RR’s during WSBK’s stop at Phillip Island, and then missing the race entirely, Ruben Xaus hasn’t exactly put his best foot forward in the 2010 World Superbike Championship season. For some the continuation of the Spanish rider’s career on a factory supported Superbike seems to have a death clock already running, and the rumor is that Xaus has to prove his worth or risk being shown the door from the BMW WSBK team.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.
The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?
Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
Remember when Mr. Wizard explained Newton’s First Law of Motion by setting a table and whipping the tablecloth out from underneath all the cups, plates, and utensils? Well BMW has a video which takes the tablecloth trick to its next logical motorcycling related progression. Check it out after the jump.