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EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand.

Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations.

The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Whether you believe that line of reasoning or not, the result is the same, Erik Buell’s motorcycle brand once again has a dim future.

It’s been a turbulent 12 months for Shaun Muir Racing. Their much touted move to World Superbike in 2016, as reigning British Superbike champions, proved to be an exceptionally trying campaign that ended with infighting between the team and its lead rider, Josh Brookes.

Armed with the BMW S1000RR, expectations were high for the British squad, but ultimately they struggled to find a consistent balance during the season, and their relations with the German manufacturer petered out.

For many teams that would have brought dark clouds, but instead SMR may have hit the jackpot. The team launched their 2017 project this week at Jerez, and while beautiful sunshine flooded the Jerez circuit, the team lifted their garage doors to a genuine belief that they can win races.

Their partnership with Aprilia began at the November tests last year, but it was this week that the real fruits of that relationship came to bear.

The One Moto Show in Portland, Oregon is just a couple weeks away, an event where hipsters and custom bike builder will come together to celebrate all things two-wheeled. One of the show’s sponsors this year is electric startup Alta Motors, and they will be debuting a street tracker concept to the masses.

The concept bike is built off Alta’s Redshift platform, with changes made to the bodywork (made via rapid prototyping), lowered suspension, and an LED headlight, along with the addition of 19″ carbon fiber BST wheels shod in flat-tracking rubber.

As a concept, the Redshift ST still has some evolving to do before it can be a production model, but it shows that Alta Motors is considering adding something to its lineup that resonates with a younger, more urban crowd (The One Moto Show being a prime spot to test those waters).

More importantly perhaps, the Redshift ST could a model to Alta’s lineup that has a seat height below 32″ – a key dimension when it comes to making motorcycles accessible to a wider variety of riders, both in terms of physical height and experience level.

Nicky Hayden and Stefan Bradl had their first experience of the all new for 2017 Honda CBR1000RR SP2 on the opening day of the Jerez test, and it was clear that there is still plenty of work to be done by the Ten Kate squad to get the bikes ready for the start of the season.

With the Phillip Island opener only four weeks away, the Dutch team faces a race against time to be up to speed for the start of the WorldSBK campaign. Both riders made it clear that it is very early days for the project, and as a result were unwilling to offer definitive opinions – though initial impressions were positive.

From one presentation to another. Having the Movistar Yamaha and Ducati Factory team launches on consecutive days made it a little too easy to make comparisons between the two.

There was much complaining on social media about the fact that large parts of the Yamaha presentation were in Spanish only, causing the international audience watching the live streaming to lose interest.

Ducati’s approach was better: while everything in the presentation was in Italian, there was simultaneous translation available on the live stream, so those following could hear it in English.

That was no good to us in the hall, of course, though we would find out later that there had been headsets available with the live translation available. But nobody had thought to tell us about that, of course.

Still, we got to practice our racing Italian, a necessity (along with racing Spanish) for those who work in MotoGP.

There was not much to complain about the location. Just as last year, the launch took place at the Ducati factory in Borgo Panigale, just west of Bologna.

The auditorium is not much to write home about – a dark room with a stage – but journalists and guests were welcomed in the Ducati museum, a glorious place filled with Ducati history and a lot of racing past. If you are heading to Mugello or Misano, a visit to the museum is highly recommended.

At the launch of its 2017 MotoGP team, Ducati CEO Claudio Domenicali confirmed to the assembled press that the Italian marque was working on a V4 superbike, which echoes the rumors we have heard over the past two years. 

It shouldn’t surprise readers to hear that the model’s development comes directly from Ducati’s work in MotoGP, which is based around the 1,000cc 90° V4 engine that currently powers the Ducati Desmosedici GP race bike.

“The engine development we have made in MotoGP is exceptional,” Domenicali told our man David Emmett at the MotoGP team launch. “We have an engine which is very reliable, very light, compact and has a lot of interesting technology. We are seriously thinking of introducing it to regular customers, because it is a masterpiece of engineering.”

“Of course, translated into a something that can be sold for a reasonable, if not premium price,” Domenicali added. “So, it will not be a kind of exotic bike like the Desmosedici, but a more regular high-end sport bike.”

Yamaha have kicked off the 2017 MotoGP season. The Movistar Yamaha MotoGP team were the first to present their bike, their riders, their team, and most importantly, their sponsors and color scheme to the world.

Launches being what they are – a show primarily put on for the benefit of their sponsors – there was nothing radical to see.

The bikes on display had been painted in the correct colors – the Yamaha blue a little darker, the Movistar M a lot bigger, Monster’s sponsorship being visually demoted a little further, the green claw M looking a little too much like Movistar’s M – but they were not the actual 2017 bikes, the eagle-eyed MotoGP technical blogger Manziana spotted.

That is unsurprising, if a little disappointing. It makes little sense for Yamaha to fly new bikes halfway around the world from Japan to Spain just to put them on display, then pack them up again to fly them back to Sepang for the tests.

More disappointing is the news broken by GPOne.com, that Ducati are to present what is basically a GP16 in 2017 colors.

*It should be noted that after the publication of this article, American Honda adjusted the price on the 2017 Honda CBR1000RR to an MSRP of $16,499. American Honda has since also announced pricing on the 2017 Honda CBR1000RR ABS, set at $16,799 MSRP.

I’m not sure if I missed the memo, or if Honda just didn’t make much of a fuss about it, but pricing for the 2017 Honda CBR1000RR and its kin are now showing on the American Honda website.

Prices for the new Honda CBR1000RR seems to be only available in the USA right now, but early indications appear that Big Red is asking for quite the pretty penny for its freshly updated superbike.

As such, current pricing is as follows: Honda CBR1000RR – $16,999; Honda CBR1000RR ABS – TBD; Honda CBR1000RR SP – $19,999; Honda CBR1000RR SP2 – $24,999.

What do chickens have to do with potatoes? For that matter, what do chickens have to do with steel? And what do both of those things have to do with tires?

The answer isn’t as obvious as you may think, and this week everyone in the motorcycle industry is asking themselves what European motorcycles have to do with beef exports.

The answer to all these questions is the same though, and it involves the rather unsophisticated motorcycle industry being dragged into the rather complex world of international trade negotiation. Let me explain.

The Motor Bike Expo is underway in Verona, Italy right now, and MV Agusta is there showing off two of its special livery machines, to help grab headlines and to keep buzz moving around the Italian brand.

The first bike is the MV Agusta Brutale 800 RR “Ballistic Trident” that we have already shown you, and the other is today’s installment, the MV Agusta Dragster 800 “Blackout”.

As the name implies, the Blackout is built off the Dragster 800 platform, with copious amounts of black paint used. In other news, water is wet, right?

The design is pretty interesting though, and I mean that in the Chinese proverb sense of the word. There is a lot going on here, from the rain race tires, LED headlights and auxiliary lights (on the fork bottoms), pedal shaped front brake discs, and the addition of a “push to start” button.

We can also see a bevy of Valter Moto Components parts, as well as an SC Project exhaust (the tires are Pirelli too), thus making it an all-Italian affair.

MV Agusta has really been pushing the envelope with its Dragster customs, each one more lurid than the last, and since we are talking about the Blackout today, we suppose it’s mission accomplished for MV Agusta’s marketing department.

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”