According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.
In about 18 months, roughly a thousand workers will be out of a job at the Polaris plant in Osceola, Wisconsin. In that timeframe Polaris plans to close the Osceola plant, and move its production south of the border to Mexico. The move comes about as Polaris looks to increase production efficiency (i.e. lower production costs with cheaper labor), which will then allow the company to be more competitive with its products’ positions in their respective marketplaces.
Polaris Industries Inc. announced today that it has acquired the powersports division of Swissauto, which made it’s fame making GP engines in the 1990’s. The move according to Polaris will allow the company to strengthen its global and vehicle design capabilities, while also bolstering the company’s European presence. Swissauto was founded in 1987 and in a short span of time won 29 races, 41 poles, and 3 World Championships with its two-stroke, V4, 500GP motor.
Victory describes the Core as the following:
“Core is a concept motorcycle designed and built by the Victory Motorcycles Industrial Design team to show what a performance cruiser of the future could look like. It consists of only the essentials: engine, frame, wheels and front suspension — no rear suspension. Its unique cast aluminum frame was made by pouring molten aluminum into a sand core, which was removed when the casting was complete.”
In other words, the future will be filled with huge displacement bikes that have no suspension, a wood seat, and be air-cooled…not to mention produced by century old techniques. Someone should remind Victory that time moves forward, not backwards. Never-the-less, we find the Core to be aesthetically pleasing to look at, and would gladly take it around the neighborhood to setoff car alarms.
Sometimes you have to express yourself by making a motorcycle, and this is what the Core is. We can appreciate that.
