Victory Sales Up 42% in Q2 2010

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According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.

Obviously not yet a large volume manufacturer like Harley-Davidson, Victory’s positive growth trend is at least encouraging to the industry, and shows that there is still potential for new brands to enter into the marketplace. They’re model line-up also shows holes in the Harley’s model coverage, and offer a cruiser that’s a bit more removed from the classic lines that inundate the Milwaukee brand’s models.

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.