Victory Sales Up 42% in Q2 2010

08/24/2010 @ 2:20 pm, by Jensen Beeler3 COMMENTS

According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.

Obviously not yet a large volume manufacturer like Harley-Davidson, Victory’s positive growth trend is at least encouraging to the industry, and shows that there is still potential for new brands to enter into the marketplace. They’re model line-up also shows holes in the Harley’s model coverage, and offer a cruiser that’s a bit more removed from the classic lines that inundate the Milwaukee brand’s models.

  • Beale

    I’m not a cruiser guy bit I’ve ridden a Vision and would seriously consider one if I was looking for a full blown tourer. They’re great bikes.

  • Mike L.

    Um, 15 million with an average price of 15k is 1000 units. Almost doing Big Dog’s sales from a couple of years ago. During the peak season. For about half the price of a Big Dog. How’s ol’ Big Dog doing these days?

    Corporate fluff, nothing more. This thing is a total bomb but Polaris is in too deep to cut their losses. And they’re moving manufacturing to Mexico so their former employees who might have bought one of their products are now unemployed. Perfect! These guys are the epitome of American corporate idiocy. China is thinking decades ahead and US companies are thinking about how to cover their asses for last year’s mistakes.

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