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2012 Ducati Multistrada 1200 S Pikes Peak Race Bike

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Ducati is in Colorado this weekend, taking part in the 90th running of the Pikes Peak International Hill Climb. The second oldest motorsport race in the United States (the first being the Indy 500), 2012 is the first year that the Race to the Clouds will take place on a fully-paved road course, which is sure to bring a new chapter in this historic race.

Asphalt & Rubber made the great trek out to Colorado (braving the far-too-early mornings), and we are here mostly to heckle our boy Carlin Dunne, who won the race last year in his rookie debut (setting a course record no less). Riding with the Ducati Spider Grips Team this year, Dunne will be joining Greg Tracy, as the pair will again ride the Ducati Multistrada 1200 S up to the 14,000+ foot finish line.

Ducati hopes to continue its dominance on the mountain this year, and the Ducati has rolled out another iteration of its Multistrada 1200 S race bike, which we gushed over last year. It is hard to believe that the previous bike feels a bit dated now (though, we still wouldn’t mind a Pikes Peak edition MTS 1200 in our garage), but this year’s machine brings added refinery to the race bike, as well as an understated and classy, yet beautiful paint job.

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News

Will the Mission R Actually Be Built? Yes, No, Maybe So…

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If you didn’t have the time to read my 3,700 word tome on what it is like to ride the Mission R electric superbike through San Francisco’s motorcycling playground, I will break it down for you: it was awesome. Of course, riding an entirely custom-built motorcycle with the absolute best components, design, and engineering available should be an awesome experience, especially when you add in one of the most sophisticated electric powertrains on the market. The Mission R isn’t some exercise in hugging trees and saving humpback whales though, it is an exercise in building a better motorcycle than what we have today.

We have known the downside to this discourse for some time though: Mission Motors is no longer in the business of selling motorcycles, and the Mission R is not, and will not, be available for sale (just ask Ryan Reynolds, who was turned down by Mission when he tried to get a Mission R of his very own) — sad trombone. If you too feel a might blue because of that news, I have some information that will pick you up this Monday afternoon. The guys at Mission Motors have been floating the idea of licensing the Mission R to a manufacturer, creating the possibility that if the right OEM was interested, the Mission R could become a publicly available motorcycle for your two-wheeling pleasure.

Tight-lipped on specifics, the only formal comment that Mission Motors will make about the subject is that conversations of this nature have taken place with OEMs, and that the company is open to the idea of either licensing the entire Mission R, or just its powertrain, to a well-qualified motorcycle manufacturer. While the Mission R in its current trim is easily a six-figure machine, using more obtainable components, and producing a run of some volume could bring the electric superbike’s price down into the $40,000 to $50,000 price range. Still a pricey endeavor to be sure, but not entirely unheard of when it comes to limited edition sport bikes.

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Reviews

Ride Review: Mission Motors Mission R

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How do you begin to talk about riding the Mission Motors Mission R electric superbike? Without question, this machine is unlike anything else. It is drop-dead sexy in that completely unobtainable sort of way, it has more neck-snapping torque than a 1000cc sport bike, and it is electric…just like your toaster oven.

I suppose we could frame our discussion about the Mission R in the same tone that we would talk about other ultra-exclusive motorcycles, like for instance the Moto2-only Bimota HB4 or the connoisseur’s NCR M4 ONE SHOT. That kind of analysis would in essence read more like an art critique, since the closest any real motorcyclist would get to one these bikes is via a computer screen (perhaps the pages of a magazine, if that is your thing) or on display at some sort of public event, no doubt inside a corral of faux-velvet ropes. In that case, I could wax-on some of the best hyperbole possible, building the dream of riding such fantasy machine as far as possible. After all, the Mission R at the moment is complete unobtainium, and that only serves to fuel our product-lust further.

Just as equally, we could have a nitty-gritty discussion about the weights and measures of the Mission R. We could explore every technical detail that Mission Motors has available, and extrapolate everything else that the San Franciscan company would rather not disclose to the general public. We could talk lap times, lean angles, and wheelies per second. At its heart, Asphalt & Rubber is sport bike blog, and sport bikers are a very metric driven group. How much power does it have? And how much does it weigh? Ok, and maybe there should be an inquiry into the chances of the bike getting you laid on a Friday night. That being said, the only real metric you need to know is that in the hands of Steve Rapp, the Mission R could give any AMA Supersport rider and machine a serious run for their money at Laguna Seca, for about eight laps.

Simply the best electric motorcycle with a license plate, I suppose when pressed we could talk about the future of motorcycling, how electrics are coming of age, and how the Mission R is the embodiment of what performance parity looks like in a two-wheeled electric vehicle. Make like the Pope, get out the holy water, and let us convert some petrol-loving heathens, right? I think there is about as much of a Mormons-on-your-doorstop chance in hell of convincing any internal-combustion riding motorcyclist to see the light when it comes to electrons being the fuel of the future, so why don’t we just spare ourselves that sermon as well. So where does that leave us?

Instead, let us play an exercise in mental cognition. Close your eyes and imagine your ideal motorcycle. The design is fresh and edgy, but also refined and timeless. The motorcycle has all the right go-fast parts and brands: Öhlins WSBK-spec suspension, Brembo beryllium brake calipers, 10-spoke Marchesini forged-magnesium wheels, custom carbon fiber bodywork, and a bevy of other top-shelf components and accents. On the dynamometer, the torque curve on this mythical machine is shaped like a plateau, and the power comes on immediately, but is still smooth and linear. The motor has no flat spots, and there are no pits or falls on its dyno graph; and best of all, at the end of the day, this exercise in fantasy packs twice as much torque as your typical liter-bike. The cost for a day’s worth of fuel? About one dollar.

Hold all these elements in your mind for a moment, and then open your eyes. The motorcycle I just described to you is the Mission R pictured in the photo at the top of this article, and recently we had the chance to ride the pride of Mission Motors through the streets of San Francisco, across the Golden Gate Bridge to Mt. Tamalpais, and out past Stinson Beach & Bolinas Bay, before eventually returning home along the cliffs of the Pacific Coast Highway. Click past the jump for our account about riding San Francisco’s motorcycle playground on the Mission R electric superbike.

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Bikes

2013 Kawasaki Ninja 250R Breaks Cover in Indonesia

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The quarter-liter sport bike market is about to get more interesting, as photos of the 2013 Kawasaki Nina 250R have sprung from Kawasaki Japan’s corporate site, ahead of the bike’s presumed late-fall international launch. Revising the long-time tested aesthetic of the previous generation Kawasaki 250R, the 2013 model takes more than a few cues from the current generation Kawasaki ZX-10R.

One of the best selling motorcycles in the United States, the Kawasaki Ninja 250R is surely feeling the pressure from Big Red, as the Honda CBR250R came to market last year, and has been a strong seller locally and internationally. With KTM to bring a 350cc sport bike to the USA in 2014, and other manufacturers eyeing the learner-bike model segment, Kawasaki has surely been feeling its dominant position in this space coming under fire, and has acted in response.

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Racing

Trackside Tuesday: Third Time’s the Charm?

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Only a select few men in the world can say they have defeated Valentino Rossi in a last lap duel in a MotoGP race. On that very short list is one Toni Elias, who bested the Italian legend to the checkered flag for his first and only premier class victory at Estoril in 2006, on a satellite machine no less. Championship-deciding repercussions aside, the win granted Elias a contract extension at a time when his GP career was in doubt.

However, the onset of the 800cc era, coupled with the introduction of control tires the following year, would prove to be the start of a rough roller coaster ride for Tiger Toni. Five seasons, a Moto2 World Championship title, and two MotoGP exits later, Elias was given an extremely rare third shot at a premier class ride this past weekend as a replacement rider for the Pramac Ducati’s Hector Barbera. True to the up and down nature of his career in recent years, this opportunity came just a week after he parted ways with the Mapfre Apspar Moto2 team at the previous round in Mugello, after being unable to replicate his title-winning form back in the GP middleweight class.

Unfortunately, his latest attempt at challenging the fastest motorcycle racers in the world came to an abrupt and disappointing end after crashing out of the US GP on only his second lap. With no further confirmed top class appearances on the horizon, Toni’s tenure at the pinnacle of the sport appears to have ended in the gravel trap at Laguna Seca. However, a MotoGP race win will always be on his curriculum vitae, and that’s no small feat.

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Banter

Royal Enfield Understands Motorcycle Branding

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The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip ??!

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Bikes

BMW HP4 – Your Track-Tuned BMW S1000RR

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We teased you with the BMW HP4 last week, and now the Bavarians have made their tuned-S1000RR officially official. Starting with the top-selling superbike from the German company, BMW has taken the S1000RR and made it the track weapon of choice. The lightest four-cylinder superstock bike on the market at 373 lbs dry (with ABS), the BMW HP4 is also the first motorcycle to get BMW’s Dynamic Damping Control (DDC), a computer controlled semi-active suspension system.

Getting a number of improvements over the S1000RR, the BMW HP4 maintains the same 193hp peak horsepower figure, but gets a boost from more mid-range torque. As we said, the BMW HP4 is also more svelte than its predecessor, as it sits at 439 lbs / 199 kg at the curb with the fuel tank 90% full — a full 13 lbs lighter when wet, and 26 lbs lighter when dry. Other changes include a revised traction control system, launch control, quick-shifter, and a 200/55 ZR 17 rear-tire size.

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Racing

Photos: Manuela Raffaeta at the BMW Museum

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We don’t usually do the whole “girl on a motorcycle” pin-up thing here at A&R, but we’ll make an exception for Manuela Raffaeta. Thanks to a certain Italian TV director’s not-so-secret love affair, Manuela rivals Marco Melandri, her boyfriend, for airtime on the WSBK live feed on just about any WSBK weekend. We can understand World Superbike’s obsession with this boxum beauty, as Manuela is not only quite the looker, but she is also a total sweetheart when you talk to her in person.

With her man on a tear in the WSBK Championship with the BMW S1000RR, along with her newfound TV fame, Manuela has also picked up some modeling work with BMW Motorrad, posing this week at the BMW Museum. Classic BMW bikes, modern Italian beauty — what’s not to like? Photos of Manuela standing next Steve McLaughlin’s BMW R90S, after the jump.

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