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The motorcycle industry continues to thaw after its deep freeze during the recession, and a part of that warming effect comes from Triumph Motorcycles, who reported a 9% increase in unit sales in the United States for April 2010 when compared to April 2009. “It’s feels good to see consistent growth, and we’re optimistic about the future” said Mark Kennedy, President and CEO of Triumph Motorcycles North America. Continuing, Kennedy said, “…the U.S. economy is showing signs that indicate we should have a good year.” Part of the growth Kennedy is referencing to is of course having more customers purchase models from the existing model line-up, but Triumph also has its eye on new segments as well. More on that after the jump.







Yamaha Motors is set to raise $812 million in capital in order to pursue development and production of fuel-efficient engines, which includes hybrid and electric models. The focus of this new range of Yamahas seems to be destined for emerging markets, but may include technologies that could trickle into more established markets like the United States. Yamaha plans on raising this money by making 63.25 million more corporate shares publicly available for investment.







This week will feature a slightly different format than usual, as we’ll be coming to you directly from the 2009 EICMA motorcycle show in Milan. With media reveals starting in 24 hours, each morning this week we will bring you the latest news from the show, which is expected to have a bevy of motorcycles shown to the public for the first time (well that is of course unless you’re already an avid A&R reader, in which case you’ve already seen some of these bikes).

Come early, come often, but expect the bulk of the days’ post to come like a fire hose in the morning (PST). You can also check back to this post to see a directory listing of articles stemming from EICMA. Also, for the absolute latest happenings, check out A&R StreetLevel as we’ll be tweeting away throughout the week. Enjoy!

The 2009 EICMA Story Listing:







Last updated 11/11/09 @ 5:00pm Milan time.