After updating their company logo last year at EICMA, Ducati felt it was time to get the Ducati Corse logo in-line with the new company branding. As such, at Milan this week the company announced a new racing logo, which has already begun to show up in the United States, and will work its way into Europe and other markets as they deplete current usage of the old mark.
Announcing the new logo at the unveiling of their 2010 model line-up at the EICMA motorcycle show (why break tradition, right?), the new image brings the Corse arm of Ducati more in-line with the front office.
Watch the video below to see how Ducati came up with the concept, and check the gallery for a comparison with the old version.