Ride in Peace, Nicky Hayden

It is with a heavy heart that we report the passing of Nicky Hayden today, the American motorcycle racer finally succumbing to the injuries he sustained on Wednesday, at 7:09 PM CEST. The former-MotoGP Champion was struck by a car, while he was training on his bicycle near the Rimini coast. After the incident, Hayden was ultimately treated at the trauma center at the Bufalini Hospital in Cesena, where he later passed away. While motorcycle fans around the world have been hoping for good news throughout this past weekend, and looking for signs that Nicky’s condition would improve, today Nicky’s race ended, with his family and friends at his side.

Americas Top Öhlins Dealer Pleads Guilty to Tax Fraud

Daniel Laine Kyle of Carmel-by-the-Sea, California – known best for his speed shop, Kyle Racing – pleaded guilty to defrauding the US government earlier this week, after it was found that Kyle had been hiding cash-based purchases made at this business. Dan Kyle Racing is known best for being the largest Öhlins suspension dealership in the United States (if not the world), as the company offered aggressive pricing on the Swedish-born suspension, and was one of the first Öhlins dealers with an online presence in the early days of the internet. According to the plea agreement made between Kyle and the US Attorney’s Office, Kyle pleaded guilty to tax fraud and structuring currency transactions in order to avoid the reporting requirements in the US Tax Code.

The 2017 Saroléa SP7 Is Ready for the Isle of Man TT

The focus for electric motorcycles at the Isle of Man TT may center around Team Mugen’s dual entry with John McGuinness and Guy Martin, but one should not overlook this very attractive entry from Belgium. Saroléa is back for the 2017 Isle of Man TT, continuing with its state-of-the-art carbon fiber chassis goodness and retro fairing design. On board will once again be Dean Harrison, who will be gunning for a podium-finish on the 2017 Saroléa SP7. If looks alone could get you across the finish line, then Saroléa would have our vote. The Belgians have always been in the running for a strong result though, finishing 4th in 2014 and 5th in 2015. Maybe this year will be “their year” at the TT.

India Is Now the World’s Biggest Motorcycle Market

Did you just feel that? That movement was a tectonic shift in the motorcycle landscape, as India just surpassed China as the world’s largest market for two-wheel vehicles. Just how big is the Indian motorcycle market? Last year, over 17.7 million motorcycles were sold in India. That is over 48,000 motorcycles sold…each day. Compared to China, that is a margin of roughly one million motorcycles per year (16.8 million units sold last year). India has seen a sharp rise in the sales of two-wheelers within its borders over the seven years, growing over 32% during that timeframe. Transportation in general has been growing in India, but that growth has been fueled by the country’s two-wheeler market.

The Good, The Bad, and The Ugly About Motorcycle Patents

I am really excited about the Suzuki brand right now. Out of the four Japanese motorcycle manufacturers, the recession affected Suzuki the most, probably more than many people realize, but the Hamamatsu brand is poised to bring out some exciting machines in the coming few years. Could we finally see a turbocharged Suzuki this year though? The rumor mill is pointing to yes…but just pointing, and the reason is because of patents. Much of this internet rumors stems from a flood of patents that have been found, where Suzuki is patenting technology related to turbo-powered engines in motorcycles, or because of other patents that make reference or inference to being part of a turbocharged motorcycle.

No, Royal Enfield Isn’t Buying Ducati

I woke up this morning to a message from a colleague, with a link to a story that linked Royal Enfield to buying Ducati Motor Holding. The story was from a fairly reliable news publication, but the headline read “Royal Enfield Might Consider Buying Ducati Pretty Soon” – the grammarist in me cringed.* “Might consider” is the most nebulous phrase in the English language. Let’s think about that phrase for a moment, as it literally means that you are considering the possibility of considering something. Don’t get me started on the timeliness of “Pretty Soon” in the news realm, as well. Metaphysics and meaningless headlines aside, for our purposes this narrative devolves further in that this story offers nothing new, beyond the story that Reuters published two weeks ago, which set off alarms in the motorcycle industry around the world.

KTM Caught Testing an Electric Street Bike

Spy photos from Austria have caught KTM testing a rather interesting motorcycle – one that does not run on a petroleum-based fuel, but rather it has an electric drivetrain at its core. This isn’t the first time that KTM has experimented with an electric motorcycle, of course, with the KTM Freeride E being available in select markets. However, the machine seen here is a pretty big step forward for the Austrian brand, from its modest electric dirt bike. Using the chassis of a KTM 390 Duke to house the battery, inverter, and motor, KTM’s electric street bike (we’ll call it the KTM E-Duke for now) looks like a rolling mess, but is what you would expect from a project in its early stages of development.

For the Geeks, Your Luke Skywalker HJC Helmet Is Here

I am a solid Star Wars geek, but not in the dress-up and go to a convention sort of way – if you know what I mean. But, this new lid from HJC might have me singing a different tune, as it mimics Luke Skywalker’s X-Wing “Red 5” fighter helmet, in a DOT legal ¾ helmet format. That’s just cool…in a really un-cool sort of way. Based off the budget-friendly HJC IS-5 helmet, this Luke Skywalker replica will cost roughly $180 when it comes out (at a date still to be determined). Additionally, 10 versions of the lid will be signed by Mark Hamill, and auctioned for charity (UNICEF and the Starlight Children’s Foundation), if your geekdom takes you in such a direction (and you have a four-figure wallet).

Hayden: “It’s Clear That There Is A Problem”

Assen had been earmarked as a key round for Honda in its search for competitiveness in WorldSBK. It passed with more confirmation that the team’s struggles will continue. Nine points were all that Nicky Hayden had to show for himself at the end of a trying weekend at the TT Circuit of Assen. The Honda rider was able to show some signs of improved competitiveness at times during the weekend, but overall the same flaws of the Honda Fireblade have been exposed once again. Reliability and inability to bring competitive upgrades to the table cost Hayden dearly at Assen. The week before the Dutch round, the team tested a new engine specification in Portimao and the American came away disappointed with a lack of progress.

The Rise and Fall of Danny Kent

“Danny is probably the most talented rider I have ever worked with,” Peter Bom, Danny Kent’s former crew chief at Kiefer told me several times last year. Bom has seen plenty of talent in his time: he also worked with Stefan Bradl at Kiefer, Chris Vermeulen in World Supersport and World Superbikes, Cal Crutchlow in World Supersport. World champions all, and to this tally he added Danny Kent. Less than a year after helping him win the Moto3 world championship, Danny Kent asked the Kiefer team for a new crew chief, abandoning his collaboration with Peter Bom. Kent felt that Bom had been slow to pick up on the changes in the Moto2 class during Bom’s three years in Moto3. Stefan Kiefer obliged, and Kent started the season with a new crew chief and a Suter Moto2 chassis.

Two Enthusiasts Podcast #46 – Caveat Emptor

03/07/2017 @ 10:59 am, by Jensen Beeler9 COMMENTS

Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.

As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.

The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.

We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Preview of the Valencia GP: Farewell to Teams & Sponsors, And Hello to New Opportunities

11/10/2016 @ 10:20 pm, by David Emmett2 COMMENTS

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And so the 2016 MotoGP season is nearly at an end. Though the major honors have been awarded, there are still the final few t’s to cross and i’s to dot. We have our three champions – Johann Zarco the last to wrap up the title in Moto2 at Sepang.

Honda are hot favorites to win the constructors’ championship, while Movistar Yamaha hold a narrow lead in the team championship. Cal Crutchlow has a commanding 17-point lead in the battle for top independent rider. Second place in both Moto2 and Moto3 is still up for grabs.

In reality, these don’t matter all that much. Once the championship is settled, the riders on the grid race for pride. And given that we are talking about the best professional motorcycle racers in the world, there is an awful lot of pride at stake.

So the battle at Valencia will be just as fierce as anything that has come before. If anything, it will be even more fierce, given that nobody has very much to lose.

They will need an extra dash of abandon at Valencia. The circuit is pushed up against a hillside, and encircled by grandstands, cramming a serpentine four kilometer track into a very tight space. Reaching the required Grand Prix length requires a lot of corners, and that drops the average speed.

Valencia is the slowest circuit on the calendar, and with so many tight corners, passing spots are few and far between.

Turn 1 is an obvious candidate, a hard-braking left turn at the end of a long straight. Turn 6, another sharp left hander after a short straight. And a final dive up the inside into Turn 14, after the long and glorious left at Turn 13.

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Got an Hour? Watch This Valentino Rossi Movie Series

07/29/2016 @ 2:20 pm, by Jensen Beeler4 COMMENTS

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Monster Energy’s five-part video series on Valentino Rossi has finally come to its conclusion, and for fans of The Doctor, it is roughly an hour of video that hammers home the continued idolization of the Grand Prix motorcycle racer that many refer to as The G.O.A.T. or Greatest Of All Time.

Episode One gives us the genesis story of Valentino Rossi as a motorcycle racer, and as a popular figure. The episode, along with the series as a whole, relies on Rossi’s inner circle to tell most of the Italian’s story, and the episode sets the stage for things to come.

Mugello is the epicenter of the second episode, as it sets the tone for the motorcycle racing culture in Italy, and the iconic race track has been home to a number of Rossi’s post-race antics and famous one-off helmet designs.

The third episode focuses on The Ranch, Valentino Rossi’s flat track course and training facility in Tavullia, Italy. The dream of any rider, you can tell that Rossi is proud of his creation, and what it affords him to do with honing his tradecraft, as well as hanging out with his friends.

Episode Four basks in the yellow glory that is Valentino Rossi. This episode is the neon wet dream of all hardcore Valentino Rossi fans, as it shows not only Rossi’s impressive racing career, but also sets a narrative for how Valentino has shaped the MotoGP Championship.

The final installment is the moneymaker, with obvious nods and plugs for Valentino Rossi’s various business enterprises, sponsors, and partnerships.

In a less schwarmy way though, the fifth episode also takes a look at the VR46 Academy, which is developing the talent of young Italian racers. This is critical element not only to Valentino Rossi’s legacy, but the continued Italian powerhouse in motorcycle racing.

Love him or hate him, you cannot deny the racing talent and business juggernaut that Valentino Rossi has become. Any true MotoGP racing fan owes it to themselves to spend some time watching these videos, even if they make you curiously thirst for a Monster Energy drink.

We have all five of them waiting for you, after the jump.

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How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett21 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

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MotoGP: Movistar as Yamaha’s Title Sponsor for Five Years

03/05/2014 @ 9:49 am, by David Emmett10 COMMENTS

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It is finally official. Yamaha have today announced that they have signed a five-year deal with Spanish telecommunications company Movistar to act as title sponsor for the factory Yamaha team.

The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP.

The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid.

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Regarding the Jorge Lorenzo’s Barcelona ‘Crib’ Video

12/12/2013 @ 3:34 pm, by Jensen Beeler48 COMMENTS

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For those MotoGP who live a rich life on the internet, you probably already know what I am referring to in this story’s headline, but for those of you who prefer to live your lives in the real world, I will give a quick primer to this off-season MotoGP story. Late last week, Monster Energy’s “Dirt Shark” video series featured Jorge Lorenzo’s home in Barcelona, Spain on its website and Monster’s YouTube channel.

The “Dirt Shark” show is a bit more “MTV Cribs” than it is “Lifestyles of the Rich and Famous” in its approach. It only focuses on Monster’s sponsored athletes, and aims to glamorize their homes and lifestyles — along with an obligatory shot of their Monster-chocked refrigerator. However, the video on Lorenzo’s house appeared briefly on Monster Energy’s YouTube channel, as well as on DirtShark.com, before it was taken down.

It was removed because of harsh criticism in Spain for its showing, though it’s not clear if Lorenzo asked for it to be removed, or it Monster buckled to the public pressure — it’s probably a little bit of both, and frankly doesn’t really matter.

It didn’t take long though for low-quality web-rips of the video to circulate through social media sites though, and beyond Lorenzo’s stunning vistas, immensely large gym (where he says he works out three to four hours a day), the video is littered with young women tanning by Lorenzo’s pool, lounging in his hot tubs, and dancing in his miniature discotheque (so awkward).

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Superlatively “The World’s Most Awesome Road Race”

06/25/2013 @ 6:39 pm, by Jensen Beeler4 COMMENTS

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Monster Energy doesn’t really have a reputation for being understated, so we should probably cut them some slack when “The World’s Most Awesome Road Race” is the title of the their four-and-half-minute tribute to the Isle of Man TT. After all if you have seen TT in person, you will probably agree with Monster’s assessment. As the kids say, it’s cray.

The title sponsor for the two Supersport races, and the personal sponsor to a number of riders, namely the King himself John McGuinness, Monster Energy is a great supporter of this iconic road race, and has been doing its part to help cross-polinate athletes with the Manx race, so it’s good to see them promoting the sport even further with videos like this.

If you are like us and going through a bit of Isle of Man TT withdrawal, here is a little something more to help you ease those pangs. A video of the “most awesome” road race is after the jump.

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Valentino Rossi Takes a NASCAR Test Drive

04/23/2013 @ 11:31 am, by Jensen Beeler27 COMMENTS

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Any loyal Valentino Rossi fan knows that The Doctor is an avid four-wheel driver. Testing everything from Rally to Formula 1, many think that Rossi will go to the four-wheel world after his time in the two-wheeled world is done. Which series that could be is up for contention (we very much doubt it will be in the Australia V8 cars though), though the name NASCAR might have to be added to the list.

Fresh off Sunday’s Grand Prix of the Americas, Monster Energy gave Rossi a chance to lap with Kyle Busch’s 650hp Toyota race car at the 1.5-mile Charlotte Motor Speedway. Though Rossi started out slow, he ultimately set some impressive numbers (what would have been a Top 15 in the Nationwide Series practice at Charlotte). Of course, it helps when you have the one of the most successful NASCAR drivers in the series giving you track notes and talking in your ear over the radio.

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MotoGP: Valentino Rossi’s Sepang Livery, Just Add Monster

02/04/2013 @ 8:47 am, by Jensen Beeler3 COMMENTS

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You can tell it is the off-season when the subject of what Valentino Rossi’s Yamaha YZR-M1 will look like is an instant buzzworthy item, and you know MotoGP fans have been pretty hard-up over the past few months when even the test livery creates a frothing at the mouth. Today is no different.

Allegedly tweeted by the bike itself, Valentino Rossi’s test livery for MotoGP’s first pre-season test at Sepang is already creating quite a stir on Twitter. There isn’t all that much different about the Sepang livery and the livery on the Yamaha M1 that Rossi tested last November in Valencia, except of course for the fact that Monster Energy has been added to the layout.

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This is Not Rossi’s New Yamaha MotoGP Livery

01/14/2013 @ 1:14 pm, by Jensen Beeler9 COMMENTS

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The great winter depression is nearly over for MotoGP fans, as tomorrow Ducati Corse will debut its 2013 team(s) for the premier class, and soon enough we will see similar events from Honda and Yamaha as well. In February, the boys with their bikes will be back on the track, as the pre-season tests at Sepang again give us our first glimpse at the teams’ progress over the off-season.

Of course, the anticipation doesn’t stop some. Take graphic designer and DeviantArtist Samuel from Italy, he spent the long-winter months photoshopping together what many Rossi fans have been speculating about: the nine-time World Champion’s new livery now that Monster is sponsoring the Yamaha Racing MotoGP team.

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