Secrets are hard to keep in the MotoGP paddock. When it comes to contracts, usually someone around a rider or team has let something slip to a friendly journalist – more often than not, the manager of another rider who was hoping to get a particular seat, but lost out. It is not often that real bombshells drop in MotoGP.
So the report by Italian sports daily La Gazzetta dello Sport that Repsol Honda were in talks to sign Jorge Lorenzo came as a huge shock.
The assumptions that almost everyone in the paddock had been making – that Lorenzo would be riding a full factory Yamaha M1 in a Petronas-funded satellite team operated by the Sepang International circuit – turned out to have been nothing more than a useful smokescreen.
Instead, Lorenzo has signed a two-year deal with HRC to partner Marc Márquez. The announcement was originally due at Barcelona, but the publication by La Gazzetta forced Honda to make a hasty and brief announcement..
The Petronas rumors had plenty of fire to provide the smoke. In an interview with Crash.net, Sepang International Circuit CEO Dato’ Razlan Razali openly discussed the possibility of running Yamahas with Lorenzo and Franco Morbidelli.
Everyone I spoke to – including other team managers, rider managers, riders, journalists – believed that Jorge Lorenzo would be riding a Yamaha in 2019.
Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.
As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.
The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.
We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
And so the 2016 MotoGP season is nearly at an end. Though the major honors have been awarded, there are still the final few t’s to cross and i’s to dot. We have our three champions – Johann Zarco the last to wrap up the title in Moto2 at Sepang.
Honda are hot favorites to win the constructors’ championship, while Movistar Yamaha hold a narrow lead in the team championship. Cal Crutchlow has a commanding 17-point lead in the battle for top independent rider. Second place in both Moto2 and Moto3 is still up for grabs.
In reality, these don’t matter all that much. Once the championship is settled, the riders on the grid race for pride. And given that we are talking about the best professional motorcycle racers in the world, there is an awful lot of pride at stake.
So the battle at Valencia will be just as fierce as anything that has come before. If anything, it will be even more fierce, given that nobody has very much to lose.
They will need an extra dash of abandon at Valencia. The circuit is pushed up against a hillside, and encircled by grandstands, cramming a serpentine four kilometer track into a very tight space. Reaching the required Grand Prix length requires a lot of corners, and that drops the average speed.
Valencia is the slowest circuit on the calendar, and with so many tight corners, passing spots are few and far between.
Turn 1 is an obvious candidate, a hard-braking left turn at the end of a long straight. Turn 6, another sharp left hander after a short straight. And a final dive up the inside into Turn 14, after the long and glorious left at Turn 13.
Monster Energy’s five-part video series on Valentino Rossi has finally come to its conclusion, and for fans of The Doctor, it is roughly an hour of video that hammers home the continued idolization of the Grand Prix motorcycle racer that many refer to as The G.O.A.T. or Greatest Of All Time.
Episode One gives us the genesis story of Valentino Rossi as a motorcycle racer, and as a popular figure. The episode, along with the series as a whole, relies on Rossi’s inner circle to tell most of the Italian’s story, and the episode sets the stage for things to come.
Mugello is the epicenter of the second episode, as it sets the tone for the motorcycle racing culture in Italy, and the iconic race track has been home to a number of Rossi’s post-race antics and famous one-off helmet designs.
The third episode focuses on The Ranch, Valentino Rossi’s flat track course and training facility in Tavullia, Italy. The dream of any rider, you can tell that Rossi is proud of his creation, and what it affords him to do with honing his tradecraft, as well as hanging out with his friends.
Episode Four basks in the yellow glory that is Valentino Rossi. This episode is the neon wet dream of all hardcore Valentino Rossi fans, as it shows not only Rossi’s impressive racing career, but also sets a narrative for how Valentino has shaped the MotoGP Championship.
The final installment is the moneymaker, with obvious nods and plugs for Valentino Rossi’s various business enterprises, sponsors, and partnerships.
In a less schwarmy way though, the fifth episode also takes a look at the VR46 Academy, which is developing the talent of young Italian racers. This is critical element not only to Valentino Rossi’s legacy, but the continued Italian powerhouse in motorcycle racing.
Love him or hate him, you cannot deny the racing talent and business juggernaut that Valentino Rossi has become. Any true MotoGP racing fan owes it to themselves to spend some time watching these videos, even if they make you curiously thirst for a Monster Energy drink.
We have all five of them waiting for you, after the jump.
At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.
If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.
Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.
Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.
Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.
It is finally official. Yamaha have today announced that they have signed a five-year deal with Spanish telecommunications company Movistar to act as title sponsor for the factory Yamaha team.
The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP.
The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid.
For those MotoGP who live a rich life on the internet, you probably already know what I am referring to in this story’s headline, but for those of you who prefer to live your lives in the real world, I will give a quick primer to this off-season MotoGP story. Late last week, Monster Energy’s “Dirt Shark” video series featured Jorge Lorenzo’s home in Barcelona, Spain on its website and Monster’s YouTube channel.
The “Dirt Shark” show is a bit more “MTV Cribs” than it is “Lifestyles of the Rich and Famous” in its approach. It only focuses on Monster’s sponsored athletes, and aims to glamorize their homes and lifestyles — along with an obligatory shot of their Monster-chocked refrigerator. However, the video on Lorenzo’s house appeared briefly on Monster Energy’s YouTube channel, as well as on DirtShark.com, before it was taken down.
It was removed because of harsh criticism in Spain for its showing, though it’s not clear if Lorenzo asked for it to be removed, or it Monster buckled to the public pressure — it’s probably a little bit of both, and frankly doesn’t really matter.
It didn’t take long though for low-quality web-rips of the video to circulate through social media sites though, and beyond Lorenzo’s stunning vistas, immensely large gym (where he says he works out three to four hours a day), the video is littered with young women tanning by Lorenzo’s pool, lounging in his hot tubs, and dancing in his miniature discotheque (so awkward).
Monster Energy doesn’t really have a reputation for being understated, so we should probably cut them some slack when “The World’s Most Awesome Road Race” is the title of the their four-and-half-minute tribute to the Isle of Man TT. After all if you have seen TT in person, you will probably agree with Monster’s assessment. As the kids say, it’s cray.
The title sponsor for the two Supersport races, and the personal sponsor to a number of riders, namely the King himself John McGuinness, Monster Energy is a great supporter of this iconic road race, and has been doing its part to help cross-polinate athletes with the Manx race, so it’s good to see them promoting the sport even further with videos like this.
If you are like us and going through a bit of Isle of Man TT withdrawal, here is a little something more to help you ease those pangs. A video of the “most awesome” road race is after the jump.
Any loyal Valentino Rossi fan knows that The Doctor is an avid four-wheel driver. Testing everything from Rally to Formula 1, many think that Rossi will go to the four-wheel world after his time in the two-wheeled world is done. Which series that could be is up for contention (we very much doubt it will be in the Australia V8 cars though), though the name NASCAR might have to be added to the list.
Fresh off Sunday’s Grand Prix of the Americas, Monster Energy gave Rossi a chance to lap with Kyle Busch’s 650hp Toyota race car at the 1.5-mile Charlotte Motor Speedway. Though Rossi started out slow, he ultimately set some impressive numbers (what would have been a Top 15 in the Nationwide Series practice at Charlotte). Of course, it helps when you have the one of the most successful NASCAR drivers in the series giving you track notes and talking in your ear over the radio.
You can tell it is the off-season when the subject of what Valentino Rossi’s Yamaha YZR-M1 will look like is an instant buzzworthy item, and you know MotoGP fans have been pretty hard-up over the past few months when even the test livery creates a frothing at the mouth. Today is no different.
Allegedly itself, Valentino Rossi’s test livery for MotoGP’s first pre-season test at Sepang is already creating quite a stir on Twitter. There isn’t all that much different about the Sepang livery and the livery on the Yamaha M1 that Rossi tested last November in Valencia, except of course for the fact that Monster Energy has been added to the layout.
The great winter depression is nearly over for MotoGP fans, as tomorrow Ducati Corse will debut its 2013 team(s) for the premier class, and soon enough we will see similar events from Honda and Yamaha as well. In February, the boys with their bikes will be back on the track, as the pre-season tests at Sepang again give us our first glimpse at the teams’ progress over the off-season.
Of course, the anticipation doesn’t stop some. Take graphic designer and DeviantArtist Samuel from Italy, he spent the long-winter months photoshopping together what many Rossi fans have been speculating about: the nine-time World Champion’s new livery now that Monster is sponsoring the Yamaha Racing MotoGP team.