Movistar To Sponsor Yamaha Racing in MotoGP for 2014?

01/27/2014 @ 9:45 am, by David Emmett7 COMMENTS

Movistar To Sponsor Yamaha Racing in MotoGP for 2014? Suzuki GSV R Telefonica 635x425

It looks like Movistar is on the verge of a return to MotoGP. Italian site GPOne.com is reporting that the Spanish telecoms giant is close to signing a deal with Yamaha to sponsor the Japanese factory’s MotoGP team of Jorge Lorenzo and Valentino Rossi.

According to the report, the sponsorship deal is set to be announced at the first Sepang test, at a press conference to be held there.

Just how accurate this report is remains to be seen, but there are many indications that the deal could happen. Movistar was a major supporter of motorcycle racing in the past, having backed teams at many levels of racing.

Movistar sponsored the junior cup competition in Spain run by Alberto Puig, which unearthed the talents of Casey Stoner, Chaz Davies, Leon Camier, Joan Lascorz and many more. Through Puig, they also backed Dani Pedrosa through his years in the 125 and 250 classes.

Movistar was also active in the MotoGP class, backing the Suzuki team of Kenny Roberts Jr, and the Gresini Honda squad of Sete Gibernau at the start of the century.

Movistar (and Telefonica, the telecoms giant which owns the Movistar brand) eventually pulled out of racing over a disagreement with Honda and Repsol. When Honda signed Dani Pedrosa, Telefonica had wanted to continue their backing of the Spaniard, having funded his way through the junior classes.

Petroleum giant Repsol insisted that if Pedrosa was to be in the factory team, he should be racing in Repsol colors, not in Telefonica colors. Seeing their investment in Pedrosa going to waste, Telefonica pulled out of Grand Prix motorcycle racing altogether.

They have been biding their time for a return, however. Rumors emerged two years ago that Telefonica had been in talks with Yamaha, but had decided against backing the factory after market research indicated limited return on investment.

With MotoGP going to South America – a key market for the Spanish telecoms giant – the sponsorship equation may now make more financial sense. At the presentation of the MotoGP in Jakarta earlier this month, Yamaha boss Lin Jarvis told Indonesian blog TMCBlog that more sponsors would be announced before the season started. We shall see at Sepang whether Movistar is among them.

Source: GPOne

This article was originally published on MotoMatters, and is republished here on Asphalt & Rubber with permission by the author.

Comment:

  1. sideswipe says:

    Would be cool to see Movistar livery back on the grid.

  2. ngads says:

    Yeh,

    This would be awesome….but if something was that close to being finalized why would Yamaha reveal their bike for next year a week before?

  3. Kaw4Life says:

    Funny looking Yamaha.

  4. L2C says:

    “We shall see…”

    I’m not sure if this sounds like confidence or not. But good on Yamaha if they can recharge their sponsorship cash flow. They need it.

  5. Chaz Michael Michaels says:

    Movistar livery does look cool.

    …but hate to say it, Yamaha seems to be going the way of Ducati, building a bike only 1 man on the planet can ride faster than the Hondas. I’m not trying to be a Rossi fanboy, but come on. Rossi isn’t even close on that bike. Burgess was wrong–its not because Rossi lost his nerve. It’s the bike.

    Ducati had the Marlboro money during the Casey Stoner days and they had that money after Casey left…throw all the money you want at Ducati and Dovi will still get 10th place.

    I just hope Crutchlow doesn’t get hurt this season. Dovi already knows not to hurt himself trying to pretend effort and rider talent could possibly put that bike on the podium.

  6. blade_us says:

    “Yeh,

    This would be awesome….but if something was that close to being finalized why would Yamaha reveal their bike for next year a week before?”

    ——————————————

    Yamaha reveal their bike last week just for media marketing for the Yamaha’s largest profit country, Indonesia :mrgreen:

  7. Norm G. says:

    re: “Rumors emerged two years ago that Telefonica had been in talks with Yamaha, but had decided against backing the factory after market research indicated limited return on investment.”

    and there it is.

    c’mon “fansumers” don’t be shy, step right up and take a bow. Yamaha (and 100′s of thousands of others) would like to congratulate you on all your hard work at NOT coming off the dime. if you recall, Normstradamus has only been telling you about yourselves for some time.

    re: “They have been biding their time for a return”

    just so we’re clear on what he means about “biding their time”. he doesn’t mean they were standing pat, pining for some gold opportunity to advertise with MotoGP….? oh no, throw their toys out the pram they did not . they took their cash and pumped it into OTHER sports. took their advertising budget and sought out OTHER branding opportunities.

    since they left, i’ve seen Telefonica on everything from the jerseys of footballers to the sails of those swanky 12 meter racing yachts. nothing cheap about either of those sports so it’s really hard to see this as anything but a condemnation of YOU/ME/WE/US.

    Q: This would be awesome….but if something was that close to being finalized why would Yamaha reveal their bike for next year a week before?

    A: Movistar may not be in it for the long haul. the full monty is just something that our “natural beggar nature” causes us to look for. they may only do part-time sponsorship where they only buy the fairings for a few select rounds, like say… only Argentina…? sponsors have done this in the past. if this falls through they could continue the trend of AVOIDING TEAM ENRICHMENT LIKE THE PLAGUE and just sponsor the event itself…? or place their branding trackside. still no assurance of a return, but this way they have some guarantee that their brand will AT LEAST get the TV time they’ve paid for.

    see, the trick to getting sponsors is simple… put THEIR needs first, and YOUR needs second.