Part of the overhaul of the Harley-Davidson business operations is the creation of the LiveWire electric motorcycle brand, which will stand apart from the Bar & Shield and offer Milwaukee’s future electric ventures.

As such, LiveWire is ready to show us its first motorcycle…again, as the LiveWire ONE is a lightly updated Harley-Davidson Livewire motorcycle.

The changes continue in Milwaukee, as Harley-Davidson will make a dedicated electric motorcycle brand under the LiveWire name (similar to what the American brand has done with its “Serial 1” brand of e-bikes).

Seeming forgetting about the original Harley-Davidson Livewire motorcycle, the Bar & Shield brand says that the first LiveWire motorcycle will debut on July 8th, 2021 and show at the International Motorcycle Show a day later.

Episode 61 of the Brap Talk motorcycle podcast is out with another “weekly” episode, for your two-wheeled listening pleasure. Apologies for the delay on this one – I am pretty sure it was edited with a mild concussion, which will be explained in Episode 62.

The show is worth the wait though, as we talk about riding the new Aprilia RSV4 superbike at Laguna Seca. Spoiler alert: it’s awesome.

We now take a break from our usual doom and gloom when it comes to Harley-Davidson motorcycle sales, to report that the Bar & Shield brand has reported a stellar first quarter to 2021.

What we expect will the first of many motorcycle manufacturers to see strong growth in the new year, Harley-Davidson saw a 9% increase in motorcycles sold in the first three months of this year. Boom goes the dynamite.

After a long run-up, it is now really happening: Harley-Davidson is launching an all-road motorcycle with the Pan America 1250. No, not a soft adventure or crossover, but a real all-road, which will enter the category where the BMW R1250GS ruled for years.

As they say within the American brand full throttle marketing campaign: “this changes everything” – even if that’s just the case for themselves. 

The Harley-Davidson Pan America 1250 is perhaps the most-anticipated motorcycle for the 2021 model year, as the bike is set to define the future of the Bar & Shield brand.

If the bike is a success on the sale floor, the future bodes well for this iconic American institution. If the bike is another failure, like the V-Rod (and Livewire), then well…Harley-Davidson has a tough road ahead of it.

With the European press launch of the Harley-Davidson Pan America 1250 coming ahead of the bike’s debut in the USA (weird, right?), we couldn’t wait when came to evaluating this important machine.

Harley-Davidson is recalling 31,346 motorcycles for a faulty headlight bulb, according to documents filed with the National Highway Traffic Safety Administration (NHTSA).

The recall affects mostly bikes from the Sportster family of bikes, but the headlight assembly (with the faulty bulbs inside) were also sold as replacement headlights (roughly 800 unites) for bikes in the Softail, Dyna, and V-Rod families.

That Harley-Davidson has an age problem is no secret in the motorcycle community. The Bar & Shield brand is suffering heavily from the decline of baby boomers in the two-wheeled lifestyle, and now it must reinvent itself for a new generation of rider.

In that effort, no stone has been left unturned. Harley-Davidson was the first major motorcycle manufacturer to create a full-sized electric motorcycle, and it is about to debut its first true adventure bike (don’t believe the marketing hype to contrary).

Harley-Davidson has even made an effort to engage with millennials and younger generations in meaningful ways, which has meant deviating from more traditional market-outreach efforts.

Today’s news pounds that point home further, as the Bar & Shield brand has launched a presence on the OnlyFans social media platform.