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Harley-Davidson

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It was just six months ago that we broke the news about Harley-Davidson investing in electric motorcycle maker Alta Motors, and now in that short timeframe that story has seemingly made a 180° turn.

Our sources tell us that Harley-Davidson has all but removed itself from its joint motorcycle project with Alta, and backed out of its involvement in the San Francisco startup.

For Alta, this means losing the backing of a strategic investor, as well as the resources that Harley-Davidson wields in the motorcycle industry when it comes to purchasing power and vehicle development.

For the Bar & Shield brand, this raises interesting questions about Harley-Davidson’s electric roadmap, which the company revealed just one month ago – not so subtly with a concept sketch that clearly showed the use of an Alta Motors battery pack.

Hoping to pressure Harley-Davidson into keeping its production in the United States, President Trump this weekend tweeted words of encouragement to riders who planned to boycott the American motorcycle brand. This shouldn’t be too surprising, considering that Harley-Davidson has increasingly found itself at odds with the White House, primarily over President Trump’s trade negotiations and agreements. The tension started with the United States withdrawing from the Trans-Pacific Partnership (TPP) trade agreement, and reached a boiling point when President Trump imposed tariffs on aluminum and steel. Now with Harley-Davidson signaling its plans to create a new business plan for the 21st century, the Trump Administration is increasing the pressure for Harley-Davidson to maintain the status quo.

Episode 83 of the Two Enthusiasts Podcast is out, and in it we talk mostly about Harley-Davidson’s big fat new bike road map announcement.

Before we get to that though, we talk some news: Triumph North America losing its COO, MV Agusta’s new Moto2 race bike, Aprilia’s rumored parallel-twin sport bike, and emission concerns in Europe & Japan, as well as California.

The conversation then turns to news from World Ducati Week 2018, as well as a recap from the Suzuka 8-Hours endurance race in Japan.

From there, we talk about Harley-Davidson – its ADV bike, its streetfighter, its custom model, and its electric lineup. We also talk about the company’s business plan going forward, and what we see in Harley-Davidson’s future.

There is a lot of ground to cover in this show, but thankfully we had plenty of caffeine to help us through it. Enjoy!

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

We hope you will join the conversation, and leave us some audio comments at our new email address: twoenthusiasts@gmail.com.

There were high fives heard all over Milwaukee last week. Reading the headlines and stories that came from Harley-Davidson’s Mega Monday announcement, one could only conclude that the American icon was back. They did it. They were showing signs of life again. Boomshackalacka. No one saw an adventure-touring bike with knobby tires coming from the Bar & Shield brand, and the idea of a sport bike from Harley-Davidson seemed inconceivable just over a week ago as well. Milwaukee even impressed with its more “core” offerings, with the Harley-Davidson Custom being perhaps the first cruiser we would want sitting in our garage. It looks gorgeous, and is just sporty and modern enough to be “a real motorcycle” in our eyes…we think.

The biggest announcement from Harley-Davidson today wasn’t its adventure-touring motorcycle (though it looks interesting), and it wasn’t its new Streetfighter or Custom models either (one of these I like, the other not so much). The big news wasn’t the Livewire getting closer to production, though that is close to the mark, and where this story is ultimately headed. All of these announcement would have been worthy of their own day in the press cycle, but the real news from the Bar & Shield brand is a look at Harley-Davidson’s upcoming electric lineup, which is coming across as very robust, and shows a decisive plan for the future. I never thought I would see the day, but here it is. Harley-Davidson is going electric, in a big way.

In case you missed the new, Harley-Davidson dropped a number of new model concepts on us today, all which are to go into production by the 2022 model year. We have already shown you the ADV concept, as well as the Streetfighter concept. There are a bevy of electric bikes to see as well, along with an e-bike program, but right now we want to focus your attention on the Harley-Davidson Custom, a modern take on the Sportster platform. It might be the first cruiser that we have actually lusted over. For the loyal Asphalt & Rubber readers on this page, that statement should certainly say something about how much we are digging this potent v-twin concept. Using the 1,250cc version of Harley-Davidson’s new modular engine, the Custom takes a number of cues from Harley-Davidsons of the past and future.

Harley-Davidson has ambitious plans for the 2020 model year, releasing a number of concept teasers today for new motorcycles. These plans include an adventure-touring model, some electric models including e-bikes, a new roadster “custom”, and perhaps our favorite, a streetfighter model. Based around the same modular engine design, which will have a variety of displacements (500cc to 1,250cc), the Harley-Davidson Streetfighter will get the 975cc version of the liquid-cooled v-twin engine. Perhaps the most lithe machine we have seen from the Bar & Shield brand, the Harley-Davidson Streetfighter looks the part, albeit in a very Harley-Davidson way. We say this because the big v-twin engine sits load and proud in the chassis, like it is on display and there to remind everyone that this bike comes from Milwaukee. 

For as long as Asphalt & Rubber has been in business, we have never seen Harley-Davidson debut an actual new motorcycle. Rehashing the same design ethos over and over again, Harley-Davidson’s “new” bikes each year fail to stray very far from their predecessors. This notion changes today, however. Releasing a number of concepts for future machines, the Bar & Shield brand is showing signs of life. The concepts include electric motorcycles, e-bikes, a new roadster, a streetfighter, and even an adventure-tourer. We will take a look at these machines in turn, but first up, let’s look at Harley-Davidson’s biggest surprise to us, its ADV bike, which is called the Harley-Davidson Pan America.