The Harley-Davidson Livewire will show at EICMA, says an awkward press release to the European and Canadian markets. Our sources confirm that news though, and as such the Livewire will make an official public debut, at the trade show in Milan next week.
The Harley-Davidson Livewire is expected to make a late-2019 arrival, likely as a 2020 model year machine. This makes this debut announcement an interesting one from the Bar & Shield brand, which has seemed over-eager lately to explain and show its future plans, though we can’t imagine why.
If you recently bought a Harley-Davidson motorcycle, then it is very likely that your new motorcycle is part of a massive recall from the Bar & Shield brand, as 177,636 machines are affected by an issue with their hydraulic clutch.
Specifically, the issue affects the Brembo secondary clutch actuator cylinder, which may leak fluid internally. If this leak continues for an extended period, the clutch master cylinder reservoir could lose enough fluid to expose the hydraulic clutch circuit to air, which may cause the clutch master cylinder to lose the ability to generate enough lift to disengage the clutch.
Another sales quarter, and another report of dwindling sales from Harley-Davidson. The details of the news are the same as well, as sales in the United States continue to disappear, while sales abroad improve modestly.
As such, Harley-Davidson is reporting a 13.3% sales drop on motorcycle retail sales in the United States (36,220 units), with international sales up 2.6% (23,006 units), both compared to Q3 2017. This means that Harley-Davidson’s total sales are down 7.8% for Q3 2018, with 59,226 units sold.
Comparatively, the relative market for Harley-Davidson (bikes 601cc or more in displacement) were down in sales for Q3 2018, to the tune of 9.8% – though we should note that the Bar & Shield brand accounts for roughly half of this relevant market.
Bad news from San Francisco today, as we learn that Alta Motors has ceased business operations, effective immediately, sending the company’s staff home as the electric motorcycle manufacturer looks for future funding.
Talking to an anonymous source, Asphalt & Rubber has been told that Alta Motors is in the midst of a strategic wind down, as it looks for an outside acquisition or investment.
It’s that time of the year again, where Christmas comes early to the motorcycle industry, and we get to see all the new motorcycles that will be coming for the next model year, and beyond.
For the 2019 model year, we expect to see new models debuting at the INTERMOT, AIMExpo, and EICMA trade shows, which are in Cologne, Las Vegas, and Milan.
With things kicking off in Germany next week, we thought we would put together a guide for all the new motorcycles that we expect to see in the coming weeks. There are a bevy of new models that we know will be released at these three trade shows, and there are more than a few rumors of new bikes as well, which may surprise us.
Without wasting anymore time, let’s get down to it. We have broken down the new models and rumors by each manufacturer. Enjoy!
When we broke the news that Harley-Davidson and Alta Motors were parting ways, we teased the idea that the Bar & Shield brand might go it alone with its electric future. Since that breakup, there have been murmurings that Harley-Davidson was going to build its own EV design and research center, right in the heart of Silicon Valley, and today those rumors became true.
Announcing the plans during the company’s 115th birthday celebration, Harley-Davidson CEO Matt Levatich described the plan as an extension of Harley-Davidson’s commitment to make electric vehicles, and the move is an obvious grab at some of the top electric vehicle talent that resides in Northern California.
It was just six months ago that we broke the news about Harley-Davidson investing in electric motorcycle maker Alta Motors, and now in that short timeframe that story has seemingly made a 180° turn.
Our sources tell us that Harley-Davidson has all but removed itself from its joint motorcycle project with Alta, and backed out of its involvement in the San Francisco startup.
For Alta, this means losing the backing of a strategic investor, as well as the resources that Harley-Davidson wields in the motorcycle industry when it comes to purchasing power and vehicle development.
For the Bar & Shield brand, this raises interesting questions about Harley-Davidson’s electric roadmap, which the company revealed just one month ago – not so subtly with a concept sketch that clearly showed the use of an Alta Motors battery pack.
Hoping to pressure Harley-Davidson into keeping its production in the United States, President Trump this weekend tweeted words of encouragement to riders who planned to boycott the American motorcycle brand.
This shouldn’t be too surprising, considering that Harley-Davidson has increasingly found itself at odds with the White House, primarily over President Trump’s trade negotiations and agreements.
There is a lot of ground to cover in this show, but thankfully we had plenty of caffeine to help us through it. Enjoy!
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There were high fives heard all over Milwaukee last week. Reading the headlines and stories that came from Harley-Davidson's Mega Monday announcement, one could only conclude that the American icon was back. They did it. They were showing signs of life again. Boomshackalacka.
Milwaukee even impressed with its more "core" offerings, with the Harley-Davidson Custom being perhaps the first cruiser we would want sitting in our garage. It looks gorgeous, and is just sporty and modern enough to be "a real motorcycle" in our eyes...we think.
Let us too not forget that the iconic American brand is poised to lead the motorcycle industry with the first full-size, production, electric motorcycle from an established OEM. Stodgy, old, conservative Harley-Davidson will be an industry-leader this time next year, with its Livewire machine. Crazy.
Harley-Davidson talked about its plans abroad; its desire to make entry-level / price-point motorcycles; its goal to add more riders, from more diverse demographics; its plans to add another engine platform that would range from 250cc to 500cc in displacement, and power bikes for the American, European, and developing markets.
Oh yes, there were certainly high fives heard all over Milwaukee last week, but it wasn't because everyone was talking about all of this information that Harley-Davidson sprung on the motorcycle industry.
Instead, there were high fives in Milwaukee last week because no one was talking about Harley-Davidson's shrinking Q2 sales, or the fact that the company's stock price dropped 0.5% on the news.
All of these announcement would have been worthy of their own day in the press cycle, but the real news from the Bar & Shield brand is a look at Harley-Davidson’s upcoming electric lineup, which is coming across as very robust, and shows a decisive plan for the future.