Tag

Fiat Yamaha

Browsing

Editor’s Note: This guest post by David Emmett was originally posted on his site MotoMatters under the title of “Editor’s Blog: Old And New – How Media Is Changing”. We thought Emmett was so on-point with his assessment of the use of the internet and social media in motorcycle racing, and the industry as a whole, that we asked him to reproduce his post here on Asphalt & Rubber. To put his post in complete context, Emmett just finished working this weekend as Fiat-Yamaha’s live blogger during the Qatar GP, where he wrote, tweeted, and hustled his way around the MotoGP paddock as the only online journalist with a permanent Dorna press pass. For more of an account of his time in Qatar, and for all your other racing news needs, you should visit his site at MotoMatters.com (after first reading Asphalt & Rubber first of course).

The comment that I have probably received most since I started this blog was “I want your job!” And frankly, I have to pinch myself to see if this is still all really happening, so it is a sentiment I can completely understand. Being allowed to work in the MotoGP paddock and up in the press room feels like a genuine privilege, and being surrounded with people who share the same passion is truly remarkable.

I often wonder at how this all came about. Just over four years ago, I posted a season preview on the Adventure Rider motorcycle forum, and now, I learned today, I am the first journalist from an online publication ever to receive a permanent pass from Dorna. In the intervening years I have worked hard both to keep learning as much as I can about racing, and communicate my passion for the sport to a wider audience. It has cost me blood, sweat, tears, and more money than I like to think about, but all these would have been to no avail if it wasn’t for one factor: The Internet.

The subject as to where Valentino Rossi will race in the future and finish his career has been a subject of much speculation, and seems to endure through the seasons. As usual we’ve already seen the speculation that Rossi may drive a Formula 1 car for Ferrari, or join Ducati for a perfect storm of corse italiano. Rossi usually likes to fan the rumors by staying non-committal, but in a recent interview with Motosprint Magazine, the nine time World Champion Valentino Rossi revealed that he would like to stay in racing for another three years, likely ending his career with Yamaha.

After injuring his hand earlier this year, Jorge Lorenzo has been sitting out MotoGP’s testing days, trying to recover in time for the upcoming season. Now leaving a post on his Facebook page, Lorenzo confirms that he will be at the Qatar test later next month. Surely with this message, all eyes will be trained on the Middle-Eastern track, looking for the first signs that Lorenzo will be able to dethrone the reigning World Champion Rossi.

After debuting the 2010 Fiat-Yamaha MotoGP team and the new(ish) YZR-M1, news came out that the Fiat-Yamaha team, like many other teams before them, will not be sharing data between its two riders, effectively erecting a wall in the Fiat-Yamaha garage. The news was confirmed by Masahiko Nakajima, MotoGP Group Leader and Fiat Yamaha Team Director, that there will be no sharing of data between the two riders this year as they battle for the MotoGP Championship once again. The issue has already made its first divide, as Lorenzo and Rossi have expressed very different sentiments on the topic.

In conjunction with the unveiling of the 2010 Fiat-Yamaha MotoGP team, a series of interviews with Valentino Rossi, Jorge Lorenzo, and Lin Jarvis have been released for public consumption. Despite being released from the team’s PR firm, with cooperation from Fiat, the questions strike at the heart of many the issues that surround the Lorenzo/Rossi battle for supremacy. They’re quite long, but worth a watch, check them out after the jump.

MotoGP teams have flocked to Sepang this week to test their bikes on the Malaysian track in preparation for the 2010 season. Fiat-Yamaha was on hand to unveil their 2010 YZR-M1, along with riders Valentino Rossi and Jorge Lorenzo. Despite Yamaha’s shuddering sales figures, there doesn’t seem to be too many drastic changes in the factory team’s camp, but perhaps the lack of change is indicative of Yamaha’s financial position.

Speaking at the unveiling, Managing Director for Yamaha Racing, Lin Jarvis said, “The MotoGP program is a very important brand image promotion activity and the racing requires us to demonstrate all of our company’s power in engineering, organizational and passion if we are to be successful at the top level. He continued with, “we are extremely fortunate to have retained all of our existing loyal sponsors and even to have added a few more to the team.” Enough of that, video and photos after the jump.

After Ducati’s launch of their 2010 Desmosedici GP10 at the Wrooom event, which saw the team’s return to a “big bang” firing order, Fiat Yamaha is set to also take the wraps off their 2010 MotoGP race machine, and will do so at the MotoGP test in Sepang, Malaysia scheduled for February 4th. The release will not only include the Fiat Yamaha team, but also showcase the M1’s new race livery (good money is on a blue/white color scheme).

MotoGP racing hit Estoril Portugal this weekend, and all eyes were on Casey Stoner as he took to motorcycle racing for the first time since taking three races off to help sort out his medical condition. Stoner’s return provided a quick reprieve to the Fiat-Yamaha camp, where riders Valentino Rossi and Jorge Lorenzo continue to battle for precious Championship points. With a 1-2 qualifying, Sunday’s race easily telegraphed itself to be a good one, and it didn’t disappoint. Spoilers and race results after the jump.