If you haven’t seen today’s British GP at Silverstone, stop reading this article, and go watch your Tivo right now. We can hardly contain ourselves after watching the race, so we’ll keep this intro short. While the race winner is not going to surprise too many GP race fans, it’s the rest of the finishes that had us jumping up and down on our chairs. Spoilers after the jump.
There’s no doubt that Valentino Rossi’s injury at Mugello not only left a hole at Fiat-Yamaha garage, but also created a noticeable void for MotoGP racing as a whole. Perhaps one of the greatest GP racers of all-time, Rossi rarely crashes, and has never been injured so extensively before in his career. And for all the parties involved this incident, it is an untimely disaster that has financial repercussions.
But as the old marketing maxim goes, any press is good press, and with all the coverage that’s surrounded Rossi’s crash, a sizeable amount of “buzz” and media attention has been garnered for the associated parties. What is all that media attention worth? According to internet market research firm eXtrapola, just over 8 million in US dollars (over €6.5 million).
With an overabundance of interest stemming from Valentino Rossi’s injury at the Italian GP, Fiat-Yamaha setup a Q&A with the team’s staff and Valentino Rossi himself that cover life in MotoGP post-Mugello. Find after the jump the responses from the team and Rossi, which should clarify a number of questions and concerns centered around the Italian rider’s injury, when he will return, and what caused the accident in the first place.
Yamaha Racing has added a tab on their Facebook fan page that allows fans to send Valentino Rossi their support while the Italian GP rider recovers this week in the hospital.
Clearly Valentino Rossi is a huge part of the current MotoGP racing landscape, and has fans all around the world who wish to see the Champion return to MotoGP as soon as possible.
Yamaha is also one of the most media savvy manufacturers in the paddock, so it’s no surprise they’re using social media like this to connect Rossi to his fans while he’s in the hospital.
Follow this link if you wish to send Valentino Rossi a “get well” message on Facebook.
It didn’t take long after Valentino Rossi’s highside for the speculation to begin as to whom will replace the Italian rider at Fiat-Yamaha, but as MotoMatters is reporting, the MotoGP team is in no rush to replace Rossi on their roster. For the next two races, Fiat-Yamaha will campaign only one bike on the MotoGP grid, leaving Rossi’s bike untouched as a sign of respect to the Champion rider.
Marco Melandri has an interesting post on his blog this weekend about Jorge Lorenzo’s Le Mans victory celebration. In case you missed it, after the race Lorenzo seated himself in a lawn chair with a bag of popcorn and soda right smack in front of one of the giant televisions that broadcast the race to the crowd. Considering the last race Lorenzo won, he jumped into a pond, this celebration was a bit more demur, but as Melandri points out there may be more than meets the eye on this celebration.
As a special promotion for MotoGP’s stop at Laguna Seca, the Fiat-Yamaha team will plant a lucky race fan’s face on the Yamaha YZR-M1’s of Valentino Rossi and Jorge Lorenzo. The “Get on the Bike” program officially starts June 1st, and will require fans to upload a picture of their face to the Fiat-Yamaha website.
Mike Werner at Bikes in the Fast Lane got a look at the prospective placement on the YZR-M1 while he was at the French GP as a guest of Fiat-Yamaha, and he reports that the placement is an “ideal spot”.
The winner of the Get on the Bike contest will be announced July 25th, good luck to everyone.
Source: Bikes in the Fast Lane
MotoGP action was back this weekend, with racing for the French GP coming from Le Mans, France. Fiat-Yamaha looked very strong coming into Sunday’s race, with a 1-2 qualifying session. Casey Stoner also looked like he had the French track’s number, as the Australian was the fastest rider in the warm-up session. Not to be counted out though, the Repsol Honda’s were sporting new frame configurations, which they were hoping would be the remedy to a lackluster start to the season. Read after the jump to see how it all panned out.
After seeing numerous crashes during qualifying and practice sessions, the rider grid for Sunday’s French GP is finally set, with a 1-2 qualifying position by Fiat-Yamaha. Valentino Rossi will lead the pack from the pole position, likely to be followed closely by teammate Jorge Lorenzo. Rounding out the top four are the other two aliens, Dani Pedrosa (3rd) and Casey Stoner (4th). More and full qualifying results after the jump.
Himself or herself, whatever the case may be, publicists and PR agents are hired basically to save their clients from themselves. They are the filter between companies/celebraties and the media, and as such try and prevent their clients from saying anything too unsavory. When Spanish radio station Marca called up Lorenzo on Tuesday to celebrate the Fiat-Yamaha rider’s birthday, they reminded Spanish rider that he shares his special day with another, slightly less famous, celebrity: porn star Rocco Siffredi. It gets worse after the jump.
Fiat Chairman Luca di Montezemolo has thrown some more fuel on the never-ending fires about a Valentino Rossi’s rumored switch to Formula One racing. Fiat as you might remember is the title sponsor of the factory Yamaha MotoGP team, and also the parent company to Ferrari. In what he calls a “great idea”, di Montezemolo made it clear that he would like to see the seven-time World Champion driving for Corse Rosa.