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When “Bold New Graphics” Really Means Bold New Graphics

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It is not uncommon for manufacturer to merely update a motorcycle’s graphics package for a new model year, even if no other mechanical changes are coming. It helps keep the bike fresh in the consumers’ eyes, and perhaps it is just enough to lure some would-be buyers into a purchase.

This started the marketing phrase “bold new graphics” to be uttered when such visual refreshes occurred, but in the past decade or so, the phrase has taken on more of an ironic meaning to show that no new changes are coming for a particular motorcycle model, leaving only the color change to be touted.

In the case of the MV Agusta F3, however, the phrase “bold new graphics” is quite literal, as the graphics are indeed bold in color and application, and they are a bit of a departure from what we would expect from the Italian brand.

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Bikes

XXX: High-Resolution Photos of the 2017 MV Agusta F3 RC

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We have talked before about the limited edition models of the MV Agusta F3 675 RC and MV Agusta F3 800 RC, special edition machines that carry the livery of MV Agusta’s World Supersport effort.

Nothing significant has changed for the 2017 model year, which means this is yet again another exercise primarily in aesthetic. Still, we imagines the 350 owners who are fortunate enough to purchase one of these RC machines will be happy with their acquisition.

For our part, we couldn’t pass up sharing these 23 high-resolution photos of these gorgeous machines. Enjoy them, after the jump.

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Bikes

Six New MV Agusta Models Will Debut in 2016

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Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show.

Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward.

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Bikes

Not-A-Review: 2015 MV Agusta Motorcycles

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As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery.

I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst.

Our course was the infield section of AutoClub Speedway, which is very tight and short. And to add to the mix, we had intermittent light rain, which made half of the course fairly slippery.

Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

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Recall

MV Agusta Recalls Certain 2014 Models for Faulty Hardware

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MV Agusta has announced that it will be recalling 223 motorcycles with production dates ranging from December 18, 2013 through March 10, 2014. The recall affects the 2014 MV Agusta Brutale 800, 2014 MV Agusta Brutale 800 Dragster, 2014 MV Agusta Brutale 675, 2014 MV Agusta Brutale RR, 2014 MV Agusta F3 800, 2014 MV Agusta F3 675, and 2014 MV Agusta Rivale 800.

According to MV Agusta, it was discovered that that some of its motorcycles were produced using a swingarm pin that is secured by a non-conforming fixing screw, which is subject to potential failure during normal use of the motorcycle, thereby increasing the risk of a crash.

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News

MV Agusta F3 675 Will Cost $13,495 in the USA

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MV Agusta has made it no secret that it plans on bringing more affordable motorcycles to its product line-up, as the Italian company has simply no choice but to increase its production volume in a bid to attain profitability. Introducing more affordable versions of its already existing models like the MV Agusta F4R & MV Agusta Brutale R 1090, the 2012 MV Agutsa F3 675 and soon-to-be-debuted MV Agusta Brutale 675 are the first bottom-up new modesl to carry this ethos for the Italian brand.

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Bikes

MV Agusta F3 675 Details MVICS Electronics Package

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MV Agusta must be feeling antsy about the upcoming EICMA show in Milan, as the Italian company first teased its MV Agusta Brutale 675 in a video last week, and today it has released the final specifications of its upcoming 2012 MV Agusta F3 motorcycle.

While we’re sure the 126hp 675cc three-cylinder motor, with its 52 lbs•ft of torque, will please the discerning supersport purchaser, MV Agusta is betting that its MVICS (Motor & Vehicle Integrated Control System) electronics package is what is really going to get you excited about the Italian machine (did we mention it looks gorgeous too?). 

Clearly reading our thoughts that electronics are the new horsepower, the MV Agusta F3 675 is now the only supersport to boast ride-by-wire & traction control, and also comes along with optional wheelie and launch control vehicle dynamics.

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