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I’m not sure that the news of Triumph partnering with Bajaj quite made the impact on the motorcycle industry that it deserves.

Maybe it is because we have seen Triumph misstep with smaller displacement machines in the past (with an Indian partner, no less), or perhaps it is because the press release penned by Triumph CEO Nick Bloor was utterly incomprehensible, and devoid of any concrete facts.

Either way, the news is worth spilling some more pixels over, because there is a bit at stake in the coming years for the motorcycle OEMs, and Triumph just made a bid for sizable land grab for it.

Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.

The sales boost comes due to the release of the Yamaha YZF-R1, and likely aided by the Yamaha FJ-09, and Yamaha FZ-07 – all of which debuted to rave reviews from the moto-press.

Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.