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Grandson to William A. Davidson, one of the founders of Harley-Davidson, and son to William H. Davidson, Harley-Davidson’s second President, Willie G. Davidson is the personification of the Harley-Davidson brand as we know it, and has been the personal link between Harley-Davidson motorcycle owners and the corporate entity.

Both literally and figuratively the brand’s goodwill ambassador, Willie G. has spent the past 49 years helping forge the iconic brand of Harley-Davidson, and has defined the Harley-Davidson aesthetic by serving as the company’s Chief Styling Officer.

Announcing his retirement today in a company press release, Willie G. will stay on as an ambassador of sorts, and also retain the title Chief Styling Officer Emeritus, though his day-to-day duties at the Bar & Shield brand will be over, effective April 30th, 2012.

The Motorcycle Industry Council’s Business Advisory & Forecast group has issued a report that predicts a sales decline in the US new motorcycle market for 2012. The news comes fresh on the heels of the 0.3% gain that the motorcycle industry’s leading brands experienced in 2011 in the American market, and is the first time that the MIC has forecasted future new motorcycle sales for the United States.

Adding some validity to the report is the fact that the MIC, in conjunction with the Institute for Trend Research, accurately predicted 2011’s modest sales growth. This news is interesting to note, as it goes counter to news about the recovering economy and the increased national average gasoline price, both of which have been linked to previous bumps in volume for motorcycle sales.

It has been almost a year now since we broke the news that Ducati Motor Holding was up for sale, and I still can’t tell if the appropriate metaphor for the ongoing acquisition is a game of musical chairs or Russian roulette. Vying for a seat or putting the chamber to its temple, our latest contestant in “Who Wants to Buy Ducati” is Audi, the four-ringed German car manufacturer. Reported to have a right of first refusal, Audi allegedly has until mid-April to finalize a deal with Investindustrial (Ducati’s main investor) to buy Ducati from the Italian investment group.

Though Ducati sold over 40,000 motorcycles in 2011, the Italian company has roughly €800 million in debt on its books. This means that any company interested in buying Ducati would have to assume the Italian company’s debt onto its own books, which changes the actual purchase price of Ducati dramatically. For its part, Audi is rumored to be making an offer in the €850 million range, which would put the actual purchase value of Ducati at over €50 million, and could put as much as €100 million on the table for Investindustrial to take.

News of a possible MotoGP round in Austin, Texas sent GP fans in the United Stats into a flurry, but the proposed third US round has been anything but a sure thing since its announcement, and continues to be so even after the signing of a 10-year contract. Trouble first started brewing as the Circuit of the America’s had trouble finalizing its deal with Formula 1, a deal that was the linchpin to the circuit’s financing. With the issues with F1 resolved, and the premier car racing series set to take the green flag at Austin later this year, MotoGP seemingly is having the same problem of coming to Austin.

Reported by the local Austin news site the Statesman, the issue is both complex and relatively simple. As with Formula 1, the rights to host MotoGP at the Austin track reside with Full Throttle, a promotion company owned in part by Tavo Hellmund, who in turn was a partner of the Circuit of the Americas (COTA) project. When last year Formula 1’s contract with Hellmund was found to be in breach, F1 Boss Bernie Eccelstone terminated his contract with Hellmund, which then sent the F1 deal at Austin into a tailspin, and caused COTA to deal directly with Formula 1 in securing the racing series.

With Hellmund also being the bond that tied MotoGP to Austin, the same issue has arisen with COTA and Dorna, the media rights holder to the MotoGP Championship. According to court documents, Hellmund alleges that COTA had an opportunity to buy the rights to host MotoGP for $18 million from Full Throttle/Hellmund when it bought the similar rights to Formula 1. Clearly unable to close that deal at the time, unless the Circuit of the Americas can secure those rights in the coming months, the Austin GP scheduled for 2013 will likely not be held.

For the past day I have been plunking away at a spreadsheet, adding in values found in several years’ worth of press releases. You see, while most motorcycle manufacturers go out of their way to hide sales information in their media communications, they still leave enough clues that allow one to decipher these pieces of information in their entirety. A monthly figure here, a quarterly result there, a percent gain over last year mentioned, and you’ve got your self five or more months of sales data extrapolated.

That being said, there is no need to go through this much work to know that Husqvarna has been having a rough couple of years. Even by just taking a straw poll from any of the BMW Group’s many glowing sales reports, you’ll find a three to four sentence paragraph outlining the continued disappointment that the Italian-based Swedish brand has brought the German company. Often not even cracking four-digit monthly sales figures, Husqvarna has been on a sales decline that has spawned BMW Motorrad’s decision to push the once dirt-only brand into the street bike scene.

In its most recent media communication, the BMW Group has praised Husqvarna’s sales success over the past two months. With the subsidiary posting a 50% gain in January, and a 2% gain in February, Husqvarna has thus far this year posted a 15% gain over the first two months of 2011. All is well for Zie Germans, no? You know the setup, continue reading for the take-down.

BMW Motorrad released yet another glowing sales report, as the German brand continues to build steam and market share in an otherwise luke warm and uncertain marketplace. Boasting a 1.8% worldwide sales increase in February and a 5.6% year-to-date (YTD) sales increase, BMW Motorrad has sold 12,078 motorcycles worldwide thus far in 2012. While the gains are modest at best, the news that BMW has found a way to grow despite the economy is something we have talked about ad nauseam. As such, I almost skipped this press release all together for our coverage, but then I saw a quote from Hendrik von Kuenheim, BMW Motorrad’s General Director.

Two weeks and two separate rumors about Hero MotoCorp’s acquisition warpath. Last week the Indian motorcycle manufacturer was said to be eyeing a minority equity stake in Erik Buell Racing. Having already hired the American sport bike maker to help innovate on some of Hero’s upcoming small displacement machines, the two companies sweetened the deal with Hero becoming the title sponsor to EBR’s AMA Pro Superbike racing effort.

This week the spotlight shines on Ducati Motor Holding, which has quietly been for sale for almost a year now. Originally wooing an acquisition from Mercedes-Benz, the Italian motorcycle manufacturer has been linked to a variety of other companies, as well as a public offering on an Asian stock index. With our sources telling us that Ducati has been trimming the fat from its books in order to make its earnings more attractive, Hero MotoCorp is the latest potential buyer to enter the fray and to talk to bankers about a Ducati acquisition.

Despite the fact that the business side of motorcycling is run by a small close-nit group of curmudgeons, Neanderthals, and Luddites, the world outside of motorcycling continues to press on without us.

And while various parts of the motorcycle industry are busy trying to figure out how to adapt to this whole new “internet” technology fad thing (it has only been commercialized for over two decades now guys), the same group of people are busy trying to maintain the same business models and practices that came from the post-World War II economy.

In other words, when it comes to technology and the motorcycle industry, we are all pretty much fucked.

After serving 18 years in the ranks of the BMW Group, Pieter de Waal will be stepping down as head of BMW Motorrad USA in March and formally retiring from BMW. Replacing de Waal will be Hans Blesse, who will leave his position as VP of Sales and Marketing at BMW Motorrad Germany, and take on the role of Vice President of BMW Motorrad USA. With 25 years of experience working for the BMW Group worldwide, Blesse has served in the company’s Canadian, Spanish, and German offices with roles in sales, marketing, and after-sales.

While we have been expecting Erik Buell Racing to join forces with a larger company at some point this year, today it comes as a bit of surprise to learn that EBR has partnered with Hero MotoCorp. The deal sees Hero becoming the title sponsor for two teams in the AMA Pro Racing National Guard Superbikes Championship — Team Hero and AMSOIL Hero, while Erik Buell Racing will give Hero design and technology inputs for bikes destined for the Indian market.

In practicality, this partnership would seem to suggest that Erik Buell Racing will help Hero MotoCorp, a company recently freed/dumped from its partnership with Honda, build sporty two-wheelers for the Indian motorcycle market, while the cash-infused Indian manufacturer will help the boutique American sport bike maker continue to go racing in the United States. This news also puts Danny Eslick on the Team Hero EBR 1190RS for the 2012 season, while Geoff May will continue with the AMSOIL Hero EBR 1190RSThanks for the tip Kevin!

If you want a quick synopsis of how the European motorcycle brands performed in 2011, they killed it. BMW, Ducati, Triumph, and now KTM have all reported double-digit sales growth figures for 2011, a stark contrast to the still struggling sales of Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha.  Reporting a 22.4% sales increase last year, KTM made a cool €20.7 million in the process of selling its 81,200 units in 2011 (KTM sold 66,327 units in 2010).

Leading the Austrian company’s growth was the KTM 125 Duke, which has been a huge hit in India, its country of origin, but has also helped grow KTM’s market share in Europe. KTM is also reporting that its latest EXC models have helped spur sales, but we suspect it is the new small-displacement Duke, which was made with developing markets in mind, that is really responsible for the surge in sales growth. KTM says that it expects sales in Europe and North America to remain flat, while the company expects to see growth in emerging markets continue (no surprise there).