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Benelli QJ

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“Have you ever been to Brazil?” is a common question amongst pale twenty-somethings that have been to the Brazillian Carnaval or New Year’s and come back with a few venereal diseases under their belt (so to speak). Brazil has much more to offer than hedonistic festivals and pristine beaches though.

It’s also home to nearly 200 million people, many of whom ride two wheelers everyday as the ideal form of personal transport. Italian brand, Benelli, has recently announced the opening of 12,500 square meters of additional factory space to the existing 100,000 square meters of space at the Bramont Motorcycle facility in Manaus.

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

Benelli has announced that Claudio Consonni has taken-on the role of Technical Director at Benelli QJ. As a former manager of Yamaha Motor Italy, Consonni was repsonsible for the tuning fork brand’s production, research & development, quality after sales divisions over his 20 years at Yamaha…all things Benelli needs in spades right now as its Chinese owners look to turn-around the company.