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Bell Helmets

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With RevZilla joining forces with Cycle Gear and Motorcycle USA shutting down this week, it has been a busy month for the business side of the motorcycle industry. Now we have more news to report, as BRG Sports, owner of the Bell Helmets brand, has sold its action sports business to Vista Outdoor.

The move adds some of the BRG Sport brands: Bell Helmets, Giro, Blackburn, and C-Preme, into Vista Outdoor already extensive lineup of impressive outdoor and shooting brands, such as Bollé, Bushnell, CamelBak, and Federal Premium.

www.youtube.com/watch?v=VDqoV6MZcws

The narrative that surrounds the Bell helmet brand is a long and storied one, with some of the more interesting bits happening in just recent time, as the brand’s many different elements and organizations have finally come back together under one roof.

As such, Bell is keen on changing some of the perceptions of its products, especially in the motorcycle space, and has made great strides in doing so with its latest crop of Star helmets.

A full-featured race helmet, priced to undercut the top offerings from AGV, Arai, Shoei, et al, the Bell Star now sees its successor, the Bell Pro Star progeny coming to market.

We don’t talk a lot about gear here on Asphalt & Rubber, but that is slowing going to change in the coming months, and we wanted to give a nod to what Bell is up to with the Pro Star.

Are you ready for another post about helmets, especially one with integrated technology? Sure you are, Sparky – and you will be happy to learn about this collaboration between Bell Helmets and a company called 360fly. Like the Nikon KeyMission video camera, 360fly’s system captures everything around the rider in 4k video resolution, and then creates a video that can be viewed from an immersive virtual-reality perspective. Thanks to a built-in GPS, altimeter/barometer, and accelerometer, the 360fly system is capable of overlaying telemetry data into its video, among a variety of other features. What really separates the unit from the rest though is what is in the pipeline from 360fly.

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

John Shofner is back with another one of his short films for Bell Helmets, and like the first one, it is some two-wheeled goodness for your Wednesday afternoon. Following JD Beach as he hosts his personal hero Troy Bayliss for a few days flat track fun, it is just another low-key day of playing in the Kentucky mud for these two riders.

It is pretty cool to see two different generations of road course racers come together, and JD is quick to remind us of Troy’s epic wild card victory at the Valencian GP on the Ducat Desmosedici GP6. If this flat track thing looks like your cup of tea, the AMA Pro Flat Track series is going to be live-streamed this year. It’s great two-wheeled racing (even better in person), and we highly recommend you go check it out.

We’ve had more than a few Bell Helmets rolling around the A&R office these past months, and one of the things we’ve really liked from this American-based company is how it has teamed up with notable designers from inside and outside of the motorcycle industry to bring attractive and fresh looks to consumers. While it’s been the Bell Star and Vortex that have been keeping our brains firmly in-between our ears, it’s the designs by Roland Sands and Jona Cerwinske that have been attracting us to Bell, and propelling the company back into the motorcycle helmet market as a whole.

Taking some time to talk to Roland Sands at his new Southern California shop, Bell Helmets has put together this short video with the former motorcycle racer turned designer. While Bell and RSD are obviously out to hock the new gold-leaf-over-carbon fiber “Speed Freak” helmet they’ve created for 2011, Roland has some interesting stories about his process and growing up around motorcycles…the photography is spectacular too boot.

With Bell in the process of restoring its name after having its motorcycle helmet division operated overseas by another company, we expect to see more videos in the future like the one after the jump that engage riders with this once-defunct American brand.

For twelve years in a row, Arai Helmets has topped J.D. Power & Associates motorcycle helmet rankings for customer satisfaction. This is important because J.D. Power also found that highly satisfied owners are more likely to buy their brand of helmet again (that’s a no brainer, right?). The kicker though is that the likelihood of a repeat customer is nearly 10x more likely when they are highly satisfied with their helmet. In a world where it’s cheaper to keep an existing customer than to find a new one, a 10x multiple is a staggering figure on how product quality plays into a company’s sales and growth strategy.