Latest Posts:
Asphalt & Rubber
Tag

Baby Boomers

Browsing
News

South Dakota Reports First COVID-19 Case from Sturgis

By 15 Comments

Roughly 250,000 visitors came to the Sturgis Motorcycle Rally this year (down roughly 7% from last year), despite the worldwide COVID-19 pandemic.

Making matters worse, reports from the iconic motorcycle rally described a crowded scene, where few attendees were adhering to social distancing rules or masking standards.

So, it was perhaps inevitable that we would be sharing today’s story with you, as the Rapid City Journal is reporting the first confirmed COVID-19 case from the 2020 Sturgis Motorcycle Rally.

Keep Reading
By
A&R Pro

The Bavarian’s “OK Boomer” Moment, The BMW R18/2

By No Comments

If you had asked me before the 2019 EICMA show what bike I was most-certain to see debuting for production from BMW Motorrad, the answer surely would have been the BMW R18 cruiser. 

The German brand has been teasing this new machine for an inordinate amount of time (since well before the last EICMA show), bringing a bevy of concept bikes to realization in the process to help ease us into the idea of a big air-cooled, pushrod, boxer engine design with an eye on the cruiser scene.

Surely at Milan, we would see the R18 make its debut, and surely were we disappointed when BMW showed us yet another concept for the motorcycle. It is as if no one learned from Yamaha's mistake with the Ténéré 700.

To continue reading this story, you need to have an A&R Pro subscriber account. If you have an A&R Pro account, you can login here.

Keep Reading
By
News

US Female Motorcycle Ownership Reaches All-Time High

By 80 Comments

More and more women are riding motorcycles, according to the Motorcycle Industry Council’s (MIC) latest motorcycle ownership survey. The data from the survey shows that out of the 9.2 million motorcycle owners in the United States of America, 14% of them are women. Booyah!

This figure is a stark contrast to the 8% ownership rate for women that was found in 1998, though it shows that the motorcycle industry still has a great deal of ground to cover when it comes to appealing to both sexes equally.

Encouraging though is the fact that 30 million people in the USA swung a leg over a motorcycle, with over a quarter of those people being female (some presumably as passengers), which shows that the sport and industry is at least reaching out beyond the gender lines.

Keep Reading
By