Michael Lock Is the New CEO of AMA Pro Racing

10/21/2015 @ 10:32 am, by Jensen Beeler3 COMMENTS

michael-lock

AMA Pro Racing has a new CEO, and it’s a name you will likely recognize. Consulting for AMA Pro Racing through the 2015, Michael Lock will now take the reigns of the France Family’s two-wheeled racing organization.

This announcement means that Lock will replace Michael Gentry as AMA Pro Racing’s de facto leader, who will continue with his COO position within the company, effective November 1s, 2015.

“Adding Michael Lock to the executive team shows our commitment to elevating professional motorcycle racing in North America,” said Jim France, Principal of AMA Pro Racing. “His expertise will be critical to the long-term success of the sport, and we are excited to have him join the team.”

“This is an exciting time for AMA Pro Racing,” Lock said. “I’m delighted to be given the opportunity to contribute to the future direction.”

Lock’s marching orders will surely revolve around him working his magic on AMA Pro Flat Track, trying to elevate professional dirt track racing to a higher profile in the United States. No easy feat.

Though, Lock was instrumental in establishing Triumph Motorcycles in the American market, and industry veterans know him as the controversial, but effective, former-CEO of Ducati North America. After leaving Ducati, Lock was briefly at electric car manufacturer Think, before taking the COO position at Lamborghini Americas.

This announcement, though surely a coincidence, is interestingly timed as Lock’s right-hand man at Ducati, Jason Chinnock, has just taken over as CEO of Ducati North America. It will be interesting to see if they get the band back together with some sort of collaboration.

Source: AMA Pro Racing

  • Ducati Kid

    Remember when?

    Always recall him reportedly siding with a DUCATI dealer who increased an agreed upon price once the physical cycle arrived Stateside.

    Not the way to entice customers to your brand!

    Michael with Jim France and associates?

    Based on his laudable DUCATI experience later dubious doings at LAMBORGHINI this shall prove interesting.

  • john maros

    I met him when I worked at SBN. Nice guy Helped me get the resources to get my 999R up and running.

  • Singletrack

    Saaaaayy…. Doesn’t VW now own both Lambo and Ducati ?? Coincidence? ;)