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INTERMOT Round Up – Digesting What We Saw in Cologne

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The INTERMOT show is done and dusted, and we have had some time to chew on the models that we saw in Cologne, Germany...or didn't see, as the case might be. The second largest trade show in the motorcycle industry, one can wonder though whether the INTERMOT show is the second most important.

Having two major shows on European soil, with INTERMOT coming every other year, creates a Sophie's Choice for motorcycle manufacturers. EICMA might draw the crowds and the press, but it is also a maelstrom of new models, and it is easy for a bike's launch and debut to be lost in the chaos.

To that vein, INTERMOT provides an opportunity for manufacturers to see the forest for the trees. It is less pressure, with most manufacturers choosing to debut more minor releases at the German show, but this makes it ripe for some surprises as well. For 2018, things were no different.

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Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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