Monster Energy doesn’t really have a reputation for being understated, so we should probably cut them some slack when “The World’s Most Awesome Road Race” is the title of the their four-and-half-minute tribute to the Isle of Man TT. After all if you have seen TT in person, you will probably agree with Monster’s assessment. As the kids say, it’s cray.

The title sponsor for the two Supersport races, and the personal sponsor to a number of riders, namely the King himself John McGuinness, Monster Energy is a great supporter of this iconic road race, and has been doing its part to help cross-polinate athletes with the Manx race, so it’s good to see them promoting the sport even further with videos like this.

If you are like us and going through a bit of Isle of Man TT withdrawal, here is a little something more to help you ease those pangs. A video of the “most awesome” road race is after the jump.

News

Right on heels of the news that Massimo Bordi has left MV Agusta, we get news from the Italian marque that Giorgio Girelli has been appointed the new Executive Vice President of MV Agusta Motor SpA. According to the company’s press release, Girelli’s appointment to the MV Agusta’s Board of Directors is part of three-year goal to take the motorcycle manufacturer’s stock to the public market. In case you weren’t sure, this is what a horrible idea looks like.

Racing

The Isle of Man TT is widely acknowledged as the most demanding motorcycle road race on earth for both rider and machine. For a motorsport photographer the 37.75 mile course offers a wealth of opportunities as well as a unique challenge. It goes without saying that capturing a sharp image of a 200bhp motorcycle can be tricky even when they are not moving particularly quickly. In my opinion, the difficulty level at the TT is greater due to the sheer speed the bikes are travelling at. The key to successfully photographing the TT has nothing to do with technical ability or gear, it is, as with most things in life, down to experience – although a bit of location planning and local knowledge doesn’t hurt either.

Bikes

Perhaps one of the more interesting stories to break over the weekend, we get word that Lotus is making a 200 horsepower motorcycle…well, sort of. You see the Lotus C-01 is a venture between the tuners at the Holzer Group and the Kodewa car racing effort, with the design being penned by the very talented Daniel Simon. Where does Lotus the car manufacturer come into all of this? Well, in name only, as it seems that the British marque’s only contribution to the project is lending its name to the motorcycle (it’s debatable as to whether we would be talking about the C-01 if the word “Lotus” didn’t come before the model designation).

Racing

The Honda’s strength is horsepower and acceleration, as it always has been. he goal of HRC’s engineers has been to build a bike which stops and starts well: stable on the brakes, to allow riders to wait as long as possible before applying the anchors, along with strong acceleration to get out of corners quickly, and a good top end to motor past their rivals. For Yamaha, the focus has been on maneuverability and handling, as it always has. The goal is to make a bike that is as easy as possible to manage under all conditions. The Yamaha makes good power – top speed is only down a fraction on the Honda and Ducati – but horsepower is a secondary consideration.