MV Agusta Teasing a Factory Customization Service?

05/16/2017 @ 10:31 am, by Jensen BeelerADD COMMENTS

MV Agusta sent a cryptic teaser out earlier today, showing only a fabrication shop, and the letters “RVS” on a block of machined aluminum. Digging deeper, we know that “RVS” stands for “Reparto Veicoli Speciali” which translates to “Special Vehicles Department” in English.

Since the video shows the silhouette of a very custom-looking Brutale at its conclusion, we surmise that MV Agusta is gearing up to offer a factory customization service for its clientele, which could be very interesting.

Such a move would make sense for the Italian brand, as it has been ramping up its involvement in the custom motorcycle space, with some very interesting creations being built, mostly off of MV Agusta’s three-cylinder platform.

A customization service makes sense from a business perspective too. MV Agusta’s biggest rate limiter right now is the company’s cash flow, which has left the Italian brand unable to expand its production volume beyond 9,000 annual units.

MV Agusta also hopes to position itself as the ultimate premium brand in the two-wheeled space, above rival brand Ducati in this regard. Having an in-house custom fabrication service would certainly help achieve that goal for the Varesini company, and provide something that Bologna sorely lacks.

Hopefully MV Agusta doesn’t wait too long to tell us what its official plans are with its “RVS” program. Until then, we will just have to keep speculating.

Source: MV Agusta