KTM & Husqvarna Show Good Sales Gains for 2019

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Pierer Mobility is once again spilling the beans on its holdings, releasing the 2019 sales results from the KTM and Husqvarna motorcycle brands.

To that end, the combined effort sees another sales record for the group, with 280,099 motorcycles sold last year. This marks a 7% gain over 2018.

This makes 2019 the ninth year in a row that the KTM Group of motorcycle brands has seen positive sales growth, which is not a claim that too many brands can lay their hands on.

Of course, Pierer Mobility shareholders will be happy to hear that revenue was up 4% – at €1.520 billion. More importantly, earnings (EBITDA) was up 14% – €240 million.

Breaking down the sales further, we see that KTM and Husqvarna out-performed the market in many aspects. Globally, the 1200cc+ market was down 6.3%, but for the Austrians at KTM, they saw a 14.5% sales gain in this segment.

Similarly in the regional markets, KTM and Husqvarna outshined the trend. With Europe posting an 8.9% gain overall, KTM showed 12% growth (the group grew 6.9%). In the American market, which was down 2.7% from 2018, the KTM Group gained 3.6% – 9.7% of all bikes sold in the United States last year came from KTM or Husqvarna.

The big gains game from India though, and was predominantly responsible for Pierer Mobility’s continued sales success, with the partnership with Bajaj helping fuel a 37% growth figure. Without India, sales for the group would likely have been flat overall.

Looking down the road to 2020, Pierer Mobility is expecting an 8% to 10% growth in revenue, due largely to its expanding e-bike business and the acquisition of GasGas Motorcycles. It will be interesting to see if KTM & Husqvarna can keep this sales trend going, and make it 10 in a row.

Source: Pierer Mobility

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.