Energica Slashes US Pricing on Its Electric Sport Bikes

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Energica is making big moves for the 2019 model year, and they are getting ready to announce them this weekend in New York, at the next installment of the International Motorcycle Show.

Giving a taste of the news to come however, Energica tells us that sizable price cuts are going to feature on its range of electric sport bikes.

The Italian brand also has a number of dealerships coming to the USA for next year, helping bolster its presence in this important market.

Lastly, fresh on the news that Energica will be supplying bikes to the MotoE World Cup, we will see track-focused kits for the Ego superbike coming from the company.

“Our turnover is growing and has increased by almost six times compared to June 2017. We have worked hard on the cultural promotion of our products and the entire electric vehicle sector and at the same time we have focused on technological development.” stated Livia Cevolini, CEO of Energica Motor Company S.p.A.

“In the first quarter of 2018, thanks to close involvement in the MotoE project and the launch of our third model, the old-style Eva EsseEsse9, we were able to register an order portfolio already higher than the total sales of the previous year.”

The big news of course is the pricing, which gets a sizable drop thanks to efficiencies in Energica’s production capabilities. Pricing for the 2019 models is as follows: Energica Ego – $22,565; Energica Eva 107 – $21,656; Energica EsseEsse9 – $20,930.

This new pricing is a radical reduction for Energica, which around this time last year was offering the Ego and Eva models for $29,700 MSRP. This news makes good on Energica’s promise to reduce the pricing of its two premier machines by $5,000, and it helps brings the bikes into price/performance parity with their gasoline counterparts.

These 2019 motorcycles will come with some added features, including six-level traction control, cruise control, a refined throttle response, as well as better and faster battery charging.

For those headed to the race track, a “Kit Corsa Clienti” will also be made available.

The new pricing and features should help Energica sales in the USA substantially, as will the new dealerships that the company has added to the market.

Energica currently has eight dealers in the United States, with nine more expected to open by the end of 2019. In total, this will bring an Energica dealership presence to California, Florida, New York, Nevada, North Carolina, and Texas.

As such, the reasons not to buy an Energica are rapidly diminishing, which makes this an auspicious day for electric motorcycles.

Source: Energica USA

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.