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Victory Motorcycles

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News that Victory Motorcycles will be racing at the 2015 Isle of Man TT, in the TT Zero event no less, is still taking time to process. It’s a big deal for the Manx road race, and an even bigger deal to the American brand.

If you have been following the electric motorcycle scene, Victory’s race bike should look familiar, as its based off the Brammo Empulse RR.

Exactly what changes Victory will have at the Isle of Man have been a mystery, but our sources have given us some insight into the progress Brammo has made in its extended off-season.

Victory Motorcycles will be at the 2015 Isle of Man TT, and while that brand name is certainly a shocking one, no matter what class the American motorcycle manufacturer enters, and the fact that it will be in the electric TT Zero race at least makes for a good use of the word “shocking” in a punny sort of way.

Jokes aside, it’s a big announcement for the IOMTT, electric racing, and Victory Motorcycles itself. The evolved Brammo Empulse RR race bike that Victory will be using is certainly a well-sorted race machine, capable of giving Mugen a run for its money — not mention,William Dunlop and Lee Johnston are certainly some of the top riders around the Manx road course.

Testing with Brammo Victory at what looks like Thunderhill Raceway, Lee Johnston gives his first thoughts on riding an electric race bike, and what competing in the TT Zero class will be like at the 2015 Isle of Man TT.

We will be excited to see what Victory can accomplish this year at the TT. Hopefully this is what reignites the interest in electric motorcycle racing, and electric motorcycles in general.

It looks like we were only partially correct in our news that Brammo would be returning to the Isle of Man TT, as the brand’s sister company, Victory Motorcycles, will in fact be racing an electric entry — one that looks like a rebadged Brammo Empulse RR — in the TT Zero event at the historic road race.

According to its press release, Victory Motorcycles will field a two-rider team, comprised of William Dunlop and Lee Johnston (a photo of “General Lee” testing a Brammo superbike is what initially sparked this news).

While Victory is calling its racing platform a “Victory electric race prototype motorcycle” the chassis and fairings give way to a shape we recognize as the Brammo Empulse RR electric superbike.

According to an analyst from UBS Investment Research, Indian Motorcycles is on track to outsell its sibling company Victory Motorcycles in 2014, its first full year of sales since the company’s recent rebirth.

If this prediction turns out to be accurate, this will be a huge feat for Indian, considering the fact that the American brand only sells three models since its relaunch in August of last year, compared to Victory’s current 15 model lineup.

Polaris has just released its third quarter figures, with the American brand reporting a 23% increase ($35.6 million) in sales revenue for the months of July, August, and September when compared to the same time period last year. Those Q3 numbers continue the company’s upward trend this year, as year-to-date (YTD) sales for Polaris, when compared 2010, are up 37% overall ($111.4 million).

While sales have risen across all of Polaris’s market segments, its on-road vehicle segment, specifically its Victory Motorcycles line, has lead the growth for the company. With Q3 sales up 77%, and YTD sales up 83%, Polaris has been making strides against a market that has seen a massive decline from its Japanese competitors.

Polaris released some interesting info this past week to its stockholders, perhaps the highlight of which was how the Minnesota-based company views its acquisition of the Indian Motorcycle brand. Disclosing a brief summary of its plans, it’s clear that Polaris aims to go after the heavy-cruiser segment with a two-pronged approach, much in the same manner as we postulated back on Wednesday after news of the acquisition broke.

More important than stroking our own egos, two pieces of interesting insight came from Polaris’s SEC filing 8-K filing. First was a glimpse into what the purchasing price of Indian could be, as a slide to investors shows Indian’s 2010 revenue as being $11 million, which would peg a baseline asking price of about $9 million, though the perceived brand value could raise that price. The second juicy morsel is how Polaris sees Indian fitting in with Victory, showing the potential of tripling Polaris’s motorcycle sales in the future.

Polaris Industires has just announced its acquisition of the historic Indian Motorcycle company. Terms of the deal have not been disclosed, but the deal sees one of the most historic names in American motorcycling finding a home with a major player in the motorcycle industry. The move is an interesting one for Polaris, as the company already owns cruiser and touring motorcycle manufacturer Victory Motorcycles.

According to the company press release, Indian will function as an autonomous business unit, but will likely gett help from Polaris’s engineering department, along with the obvious supply chain and purchasing power of the larger brand.

According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.