Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

KTM Plans New Smaller V-Twin Engines, Husqvarna Too

12/02/2014 @ 11:55 am, by Jensen Beeler16 COMMENTS

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A quick look at KTM’s recent additions to its model lineup sees significant attention being given to the company’s large and small-displacement machines, yet the middleweight bikes have remained seemingly untouched.

That seems set to change, according to an interview MCN had with KTM CEO Stefan Pierer.

Saying that KTM would develop new v-twin engines in the 600cc to 800cc range over the next three years, the Austrian company seems set to its entire lineup revamped within the next few years.

Is Ferrari Working on a Motorcycle?

10/07/2014 @ 12:30 pm, by Jensen Beeler17 COMMENTS

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Lately we have seen a lot of car manufacturers taking an interest in the two-wheeled world — Audi bought Ducati from Investindustrial, and MV Agusta is expected to announce that Mecerdes-AMG is taking a minority stake in the Italian motorcycle company.

These collaborations and consolidations make a lot of sense from a business perspective: economies of scale, common four-stroke technology, shared R&D, and CAFE standard benefits, just to name a few.

So that’s why the latest news that Ferrari has filed a patent on a motorcycle engine doesn’t surprise us in concept. Nor does the press’ intensity of the subject.

Bologna Confirms 2015 Ducati Scrambler

06/09/2014 @ 8:42 am, by Jensen Beeler28 COMMENTS

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Ducati has officially acknowledged its well-known Scrambler model today, after giving its employees an sneak peak over the machine at Borgo Panigale. A 2015 model year machine, the Ducati Scrambler is being pitched as a fun motorcycle that hearkens back to the 1960’s and 1970’s.

Debuting in autumn of this year, the 2015 Ducati Scrambler is tipped to use one of the company’s smaller air-cooled v-twin motors. Said to have wide handlebars and off-road inklings, Ducati describes the machine as “simple” – perhaps signaling the company’s intention for an affordable two-wheeler that will appeal to both motorcycle enthusiasts, and those outside the industry, alike.

Harley-Davidson Powered Prius Found on eBay

04/04/2014 @ 11:28 am, by Bryan Delohery6 COMMENTS

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The guys and gals over at Autoblog never cease to disappoint when it comes to finding some of the most outrageous automotive concoctions on the internet, and today is no exception.

Someone had the audacity/genius, to completely rip out the guts of a 2008 Toyota Prius, and stuff in a Harley Davidson motor from 1986.

While some will be cringing in terror and anger after seeing the Captain Planet mobile so horribly butchered, remember that the “Toyohog”, as the team calls it, was built to compete in the 24 Hours of LeMons, and maybe win the “Albert Gore Jr. Carbon Neutral Cup”, one of the many LeMons season prizes.

Ride Review: Ducati Monster 1200 S

02/23/2014 @ 5:59 pm, by Iwan van der Valk22 COMMENTS

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Over the last 20 years Ducati sold more than 275,000 Monsters, and now the Italians introduce an all-new 1,200cc version, which will make it not only the most powerful but also the heaviest Monster of the past couple of decades.

The 461 lbs (wet with a 90% tank of gas) beast will replace the aging Streetfighter 1098, and Ducati hopes it will sell a whole lot better. Mind you, there is currently a fierce competition in the Super-Naked segment so time will tell if they succeed.

We rode the Monster 1200 S model on the press introduction in Tenerife, so it’s worth noting that this bike has $2,500 worth of upgrades over the base model, such as Öhlins suspension, Brembo monoblocs, and lighter aluminum alloy wheels. It also does away with the 10hp restriction of the non-S version, bringing the total output to 145hp.

IronWorks Magazine Will Stop Publishing in March

01/15/2014 @ 2:40 pm, by Bryan Delohery2 COMMENTS

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An accomplished 24 year run comes to a close this March as IronWorks Magazine, a publication dedicated to Harley Davidson fans and custom motorcycle enthusiasts alike, prints its last issue.

IronWorks Magazine was started in 1989 by Dennis Stemp and his wife Marilyn, with the intention of producing a publication that would provide information about custom motorcycles that could not be found through other media, word of mouth or at the local shop.

The announcement came as publisher Hatton-Brown, which acquired the magazine in 1995, decided that the medium shift to digital publications combined with the costs for traditional print were not advantageous enough to continue.

Rumor: Ducati Scrambler Cometh

07/08/2013 @ 4:20 pm, by Jensen Beeler17 COMMENTS

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While I was lounging at the pool this holiday weekend, getting my bronze on, the A&R Bothan Spy network was hard at work dumpster diving, hacking emails, and subscribing to the NSA’s live PRISM feed.

The fruits of that labor was the alarming realization of how many kitten videos the motorcycle industry collectively watches in a single day, and the fact that Ducati is working on scrambler-style motorcycle.

The project itself dates way back when Pierre Terblanche was still toiling away in Bologna, dodging equal portions of labor strikes and carbonara, and at the time was based around the now defunct Ducati Sport Classic.

Shelved, and thought never to see the light of day, we can only imagine this whole Hipstacyclist™ movement has helped Ducati rethink its position regarding a scrambler.

KTM 1290 Super Duke – First Look at the “Beast”

11/09/2012 @ 8:38 am, by Jensen Beeler14 COMMENTS

KTM’s pre-EICMA marketing machine continues to churn along, after the company first released a sound clip of its new Super Duke revving its engine in a garage. Today we get a glimpse of KTM’s new street-naked machine, the KTM 1290 Super Duke — a bike KTM is calling a “Beast” on its blog.

More of a concept bike teaser than a reveal, the bike in question appears to be a stunting prototype of the 2013 KTM 1290 Super Duke production model, but KTM has give us some clues what to expect next week: ride-by-wire throttle control, a new chassis, WP suspension, and  a bored-out 1290cc v-twin motor. Your mother already hates it.

Rumor: KTM 375 Duke – A V-Twin Learner Cometh?

10/17/2012 @ 4:07 pm, by Jensen Beeler12 COMMENTS

Diving through KTM’s 108 page annual report for 2011, the Austrian company lists a couple of interesting developments in its Research & Development section. Partnering with Bajaj on small-displacement street motorcycles, the first obvious fruit of that labor was the KTM 125 Duke, and the subsequent KTM 200 Duke that is available worldwide.

We already know that KTM plans on bringing a 300cc version of the baby Duke to North America, and the Austrian company lists displacements in this project up to 375cc, a strong signal to the final displacement of the much anticipated KTM 350 Duke.

Details Drop on the 2013 KTM 1190 Adventure R

09/07/2012 @ 12:32 pm, by Jensen Beeler20 COMMENTS

The very German folks at Motorrad have gotten a chance to swing a leg over the pre-production version of the upcoming 2013 KTM 1190 Adventure R. Avoiding a conversation about how motorcycle publications are starting to look more like the outsourced marketing departments of motorcycle OEMs, what is perhaps the second most interesting thing from the article are the details about the Austrian company’s newest offering to the adventure-touring crowd.

According to the completely unbiased Germanophone Michael Pfeiffer, the new KTM 1190 Adventure R borrows its lump from the current KTM 1190 RC8 R superbike, and is marked improvement over its predecessor: the KTM 990 Adventure R. Pfeiffer says power is roughly 150hp, while the 1190 Adventure R tips the scales at 230kg (507 lbs) when at the curb with a full 24 liters of fuel (that’s 6.3 gallons for us ‘Mericans). Fitted with a 21″ front wheel, the KTM 1190 Adventure R also features switchable ABS, traction control, and dual engine map settings for on-road and off-road use.