Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ride Review: The 2012 BMW World Superbike Race Bikes

07/10/2012 @ 6:05 pm, by Lorenzo Gargiulo10 COMMENTS

As often happens when a major manufacturer decides to take a major leap by participating in a World Championship series the media goes crazy, which is exactly what happened when BMW Motorrad decided to descend on the tracks of the WSBK Championship. At the time, there were those who said that the BMW bike would have never been able to win a race, but the majority of the voices in and out of the paddock were pretty united in the concept that “if BMW decides it wants to win, sooner or later it will reach its objective,” something that as we have seen that happened in relatively little time.

After three seasons of “apprenticeship” that were necessary to get all the cogs working smoothly and to acquire the necessary experience on the track, BMW has finally reached the necessary competitive edge to reach the front of the pack, and from the beginning of the 2012 season the S1000RR has established itself as a contender at the top of the leaderboards. BMW Motorrad for the third year in a row, has given its most accredited journalists the possibility to try its racebikes mid-season, and we were clearly not going to let this opportunity slip by us.

The first time we were given this opportunity, it was BMW Motorrad Italy who gave us the handlebars of the S1000RR Superstock bike with which Andrea Badovini dominated the FIM Superstock Cup, and the success of this journalist test was so great that BMW Motorrad proper (the Germans) decided to open up the test to the official team bikes. In the meantime the Italian BMW team had debuted in WSBK, and so in 2011 we had the incredible opportunity to try all three types of racebikes.

So here we are in 2012, with the S1000RR which won its first victories in the WSBK Championship. More competitive and intriguing than ever and as has become a tradition, we are again ready to try the newest racing bikes with the famous BMW propeller on their tanks. The location may be different, as we now find ourselves in Misano Adriatico (which should make the Monza track haters among us quite happy), but everything else remains basically the same.

For the format, there are now four bikes to try. The warm-up laps to learn the track will be done on a stock S1000RR street bike, followed by a ride on the Superstock bike belonging to Sylvain Barrier and Lorenzo Baroni. Following these we get some laps aboard the BMW Motorrad factory bikes of Leon Haslam and Marco Melandri, and the day on the BMW Motorrad Italia machines that are campaigned by Ayrton Badovini and Michel Fabrizio.

Up-Close with Ian Hutchinson’s Swan Yamaha R1 Superbike

06/11/2012 @ 7:18 pm, by Jensen Beeler10 COMMENTS

Ian Hutchinson may not be a household name here in the United States, but over on the Isle of Man, “Hutchy” is a pretty big deal. Winning five solo-class races in the 2010 season, the English rider’s hot-streak was cut short after a tragic closed circuit racing accident, which saw him sidelined for the 2011 TT fortnight. Suffering another leg injury going into the 2012 racing season, Hutchinson was still physically not 100% as he headed to the TT, with the Swan Racing Team making obvious adjustments to his Yamaha YZF-R1 to accommodate Hutchy’s injured leg.

While Hutchinson would ride through the pain, he was noticeably off the pace during this last TT meeting. While a large component of those results are surely products of his physical state, where were compound by the fact that his practice and racing schedule has been truncated, many also wondered about Hutchinson’s mental state as well. Twice beaten, once shy, one Swan team member explained to me that when you looked into the his eyes as he got on board the bike, there was something there that didn’t exist before in Hutchy’s eyes. “Fear?” I asked. The team member wouldn’t comment further.

2012 BMW S1000RR – Tweaks Come to the Liter Bike King

10/21/2011 @ 3:07 am, by Jensen Beeler11 COMMENTS

BMW did an amazing thing two years ago. Not really known for its performance street motorcycles, BMW took the competitive superbike market head-on, bringing out a motorcycle that not only had class-leading performance figures, but was also priced extremely competitively against its Japanese competitors. That lethal combination of price, quality, and performance made the BMW S1000RR the sport bike to have over the past two years, and it shows in the S1000RR’s sales figures, which eclipsed every other liter bike.

Not wanting to rest too heavily on its laurels, BMW has updated the S1000RR for the 2012 model year, and while the bike may look the same, the German company hopes it has done plenty to its halo bike to make would-be buyers give the S1000RR a good looking over next season, despite going into its third year of production. While the same 193hp engine resides at the heart of the S1000RR, and the curb weight remains a paltry 449 lbs (90% fuel), the 2012 BMW S1000RR gets a bevy of suspension, chassis, and electronics for the new model year.

I’m Ducati Superbike 1199 Superquadrata, Bitch.

08/05/2011 @ 5:35 pm, by Jensen Beeler4 COMMENTS

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Ride Review: Riding the BMW S1000RR Superstock, Satellite Superbike, and Factory World Superbikes

08/01/2011 @ 6:56 pm, by Lorenzo Gargiulo2 COMMENTS

Our good friends over at OmniMoto.it have shared with us today their experience riding BMW’s World Supersport and World Superbike S1000RR machinery. Getting a chance to flog the bikes of Sylvain Barrier, Lorenza Zanetti, Ayrton Badovini, James Toseland, Leon Haslam, and Troy Corser around the famous Monza circuit in Italy, OmniMoto’s Lorenzo Gargiulo certainly had a tough day in the office. Even translated into English, this Italian bike tester is well…very Italian in his assessments, but we think the subtle differences between the Superstock, satellite Superbike, and factory Superbike shine through in his writing. Enjoy. — Ed.

There are opportunities in the moto-journalism profession that are to be jumped on, and this is one of them. I could tell you the story about how today, in order to reach Monza to try the three motorcycles I’m about to write about, I slept only 3 hours, or how I had to work on a Saturday, and how I had to somehow fit in 1,000 other obligations and make up a lot of excuses in order to free my schedule, but the basic fact is the following: the opportunity to ride on a track, three SWBK motorcycles is so overwhelming that everything else became of secondary relevance.

So, when I received the invite from BMW to go ride around Monza with the very best of its motorcycles, my response was simply the most obvious one… I’m COMING!

2012 Ducati Superbike: +20 HP/-20 lbs

11/24/2010 @ 1:08 pm, by Jensen Beeler18 COMMENTS

2011 marks the end of the current Ducati Superbike 1198 as we know it, and Ducati has been hard at work on the successor to the crown jewel in its model line-up. Undertaking the most expensive model design in the history of the company, Ducati has poured a ton of resources into its 2012 Superbike in order to make it a market leader. Recently stretching the faith of the Ducati loyal by introducing bikes like the Hypermotard, Multistrada 1200, and now the new Ducati Diavel that extend Ducati into non-racing segments, 2012 is the Bologna brand’s answer that it is heavily committed to its Superbike roots.

Starting from scratch with its design, the 2012 Ducati Superbike features two impressive performance figures: an additional 20hp (taking the Superbike up to 190hp), and a weight reduction of 20 lbs across the model line. Host to a bevy of street bike firsts, our Bothan Spies also tell us that the new Superbike is going to be a stunner.

2010 MV Agusta F4 Pricing at $18,500 MSRP

06/22/2010 @ 3:10 pm, by Jensen Beeler13 COMMENTS

MV Agusta USA has announced that pricing for the 2010 MV Agusta F4 superbike will be set at $18,500 MSRP. MV hopes that his price point will make the bike a competitive entry in the US market, and is aimed squarely at the Ducati 1198S ($21,795) and Aprilia RSV4 Factory ($20,999) on price, while still offering a bike with traction control and adjustable engine maps (not to mention 186hp) at a lower price point than the two other Italian brands.

WSBK: Superpole from Phillip Island – Motorcycling Racing is Back in Action Down Under

02/27/2010 @ 2:00 am, by Jensen Beeler3 COMMENTS

The World Superbike Championship has returned to us, helping fill the winter snow & rain blues. Coming to us this weekend from Phillip Island, Australia, WSBK shows some new faces in the Superpole mix now that Ben Spies has left World Superbike for greener pastures. With the weather holding out, Superpole at PI had some surprising results, and some not so surprising results. Click past the break to get the low down.

Vyrus Street and Superbike by Oberdan Bezzi

02/22/2010 @ 3:09 pm, by Jensen Beeler4 COMMENTS

For some, the aggressive lines of the Vyrus 987 C3 4V are bit too avant-garde for their delicate tastes, despite the bike’s impressive power package found nestled in its hub-center steering chassis design. Helping water down the Vyrus’ potent palette, Italian designer Oberdan Bezzi has put pen to paper to dream up a Vyrus Superbike, and what he calls the “Yellow Fever” street variant. We’re not too sure about the nomenclature, but the bikes look good. Check them both out after the jump.

From Concept to Conception: Video of the Making of the BMW S1000RR in Just Three Minutes

02/15/2010 @ 4:42 pm, by Jensen Beeler5 COMMENTS

Asphalt & Rubber has been out of the office for most of this President’s Day weekend, but we’re back now and eager to make it up to you. We’ve got some great stories that we’ll roll out this week, but while we put them together we thought we’d tide you over with this video that showcases the development process of the 2010 BMW S1000RR superbike. The video highlights the planning, designing, and testing of BMW’s first true sportbike, which gives an interesting perspective into the bike’s creation. Click past the break to watch the video, and go ahead and queue up your own music because this soundtrack is el horriblé.