Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

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Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Movistar Confirms Sponsorship of Yamaha MotoGP Team

02/24/2014 @ 3:57 pm, by David Emmett10 COMMENTS

Movistar-Logo

Movistar is to sponsor Yamaha’s MotoGP effort. At the presentation of Movistar’s broadcast plans for the Grand Prix series in Spain last week, Luis Belo, Content Director for the Spanish telecommunications giant’s digital TV channel Movistar TV, let slip that the company would also be backing the Yamaha Factory team in MotoGP, Spanish magazine Solomoto is reporting.

The announcement confirms rumors of a deal between Movistar and Yamaha, which have been doing the rounds since December. Yamaha have yet to officially confirm the deal, but that is only a matter of time.

The deal mirrors the situation in Italy, where new pay-per-view broadcaster Sky is backing the Moto3 team run in conjunction with Valentino Rossi’s VR46 merchandising brand, fielding Romano Fenati and Francesco ‘Pecco’ Bagnaia.

To help promote the pay-per-view channels which MotoGP is being broadcast on in Spain and Italy, Movistar and Sky are backing major teams in the championship.

Adidas Sponsoring Yamaha & Sky VR46 Moto3 in 2014?

12/03/2013 @ 10:55 am, by David Emmett4 COMMENTS

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Yamaha’s MotoGP team looks set to gain another sponsor for 2014. According to the PU24.it website – the same website which broke the news of Rossi’s decision to drop Jeremy Burgess – sportswear manufacturer Adidas is set to sponsor the factory Yamaha team of Valentino Rossi and Jorge Lorenzo next season.

The deal is said to be part of a larger contract, which will involve the Team Sky VR46 Moto3 squad as well. The deal appears mainly aimed at the Italian market: according to the PU24 website, one of the benefits for Adidas will be better visibility for its ads on the Sky Italia channel, which will be broadcasting MotoGP in Italy next year, and which is also a co-sponsor of Valentino Rossi’s Team Sky VR46 Moto3 squad.

The deal is rumored to be a two-year contract, though how much money is involved is currently unknown.

Monster To Sponsor Yamaha’s Factory MotoGP Team?

12/21/2012 @ 3:04 pm, by David Emmett15 COMMENTS

It is looking increasingly likely that energy drink company Monster is to take on a role as co-sponsor of Yamaha’s MotoGP team. Spanish website Motocuatro is reporting that Yamaha has bought Jorge Lorenzo out of his personal sponsorship by rival energy drink maker Rockstar and that both Lorenzo and Valentino Rossi are to carry Monster sponsorship on their leathers and on the fairings of their Yamaha M1s for 2013 and 2014.

According to Motocuatro, the story started earlier this year, after Lorenzo renewed his contract with Rockstar, and Valentino Rossi announced he would be signing with Yamaha. Both Rockstar and Monster had been in talks with Yamaha to step up their sponsorship of their riders – both men have personal contracts with their respective energy drink brands – to increase exposure for the brand.

At first, Motocuatro reports, Monster showed an interest in moving up as co-sponsor on Rossi’s bike, gaining the same level of sticker coverage as ENEOS, the Japanese oil brand which also adorns the Yamaha’s fairings.

In response, Rockstar started negotiations with Yamaha to match Monster’s offer, meaning that both Lorenzo and Rossi would have equal levels of energy drink sponsorship on their bikes. Lorenzo would have Rockstar stickers, while Rossi would have Monster badges.

Official: JX Nippon Oil Sponsors Yamaha in MotoGP

01/30/2012 @ 1:23 pm, by Jensen Beeler1 COMMENT

When Yamaha’s MotoGP team lost its sponsorship from Petronas, it seemed like the buzzards had begun circling around the Japanese company’s racing efforts. Thankfully for GP racing fans, our friends at MotoMatters got word that Petronas’ departure was making way for a new sponsor, JX Nippon Oil & Energy Corporation.

Now formally announcing that JX Nippon Oil will sponsor Yamaha Racing’s factory MotoGP squad, our pre-season attention can now shift to see if Jorge Lorenzo and Ben Spies will have some new livery on display when Yamaha makes its formal 2012 team unveiling…oh, and how fast the 2012 Yamaha YZR-M1 will be against the factory Ducati Desmosedici GP12 and Honda RC213V. Something mildly related to all this is after the jump.

Nippon Oil to Sponsor Yamaha’s MotoGP Team

01/04/2012 @ 3:57 pm, by Jensen Beeler12 COMMENTS

Last week we got news that Yamaha Racing and Petronas were concluding their three-year collaboration in MotoGP, as the Malaysian oil company’s contract with Yamaha came to an end, and was not to be renewed. Following Yamaha’s abysmal ability to keep or gain sponsorships for its racing efforts lately, the initial reaction to the news of Petronas’ departure was very grave in the MotoGP paddock. However, our friends at MotoMatters have confirmed that Yamaha will be replacing Petronas (not the Harry Potter spell, thanks irks) with Nippon Oil subsidiary brand ENEOS.

MotoGP: Yamaha Loses Petronas Sponsorship

12/30/2011 @ 10:47 am, by Jensen Beeler14 COMMENTS

Calling it the “natural conclusion” of their partnership, Yamaha’s MotoGP team and Malaysian oil giant Petronas have split ways after three years of racing sponsorship. Concluding a deal that is reportedly worth $8 million a year to the factory MotoGP team, Yamaha’s loss of Petronas will surely be felt in the team’s pocketbook, assuming of course that the Japanese manufacturer cannot replace the company with another on its sponsor roster.

After losing title sponsor Fiat for the 2011 season (due almost entirely to Yamaha’s inability to retain Valentino Rossi), Petronas and Yamaha Motor Kenkana Indonesia (Yamaha’s Indonesian arm) were left as the team’s main backers and official sponsors. Now with the loss of Petronas, many of the names on the side of the Yamaha YZR-M1 are those belonging to the tuning fork brand, leaving the financial burden for Yamaha’s MotoGP racing effort to come squarely out of one Yamaha coffer or another.

Surely to be taken as a sign of the decreased value of racing in MotoGP to race sponsors, this news has to be especially troubling for Yamaha, as it continues to lose its biggest sponsorship accounts, one after another. While it would appear that the Japanese manufacturer will have to foot another $8 million a year out its internal budget, the only silver lining to the situation could be the hope that the loss of Petronas is making way for a more lucrative sponsor. We wouldn’t hold our breath on that one though.

Hopkins to Wildcard in World Superbikes at Silverstone

03/03/2011 @ 8:59 am, by Victoria Reid9 COMMENTS

Despite newly announced title sponsor Samsung, British Superbike squad Crescent Racing will not enter John Hopkins as a wildcard entry for the Donington Park round of World Superbike racing as previously expected. Instead, both the American rider and his new teammate, reigning BST Champion Jon Kirkham, will be entered for the British WSBK round at Silverstone later in the season.

Originally, the team had announced that Hopkins would race at Donington, but with a rider new to the team testing today at Cartagena, it seems as though Crescent Suzuki has decided to wait to join the WSBK fray. They will continue their testing March 8th at Guadix, Spain in advance of the BSB opener at Brands Hatch on April 25th.

The ‘Stars Align for Jorge Lorenzo

01/24/2011 @ 6:02 am, by Jensen Beeler5 COMMENTS

The Yamaha Racing factory MotoGP team may not have a title sponsor for the 2011 season, but reigning MotoGP World Champion Jorge Lorenzo has had no problem getting some personal sponsorships for next season. Rumors were rife a few weeks ago that Lorenzo had made a switch from Dainese to Alpinestars for his leathers, boots, and gloves sponsorship (making an inverse flop with Nicky Hayden who was making the switch from Alpinestars to Dainese), and last week we brought you the first photos of what looked like a photo shoot that Lorenzo did with Rockstar Energy Drink.

Entering into MotoGP for the first time, Rockstar is Lorenzo’s only American sponsor. No terms have been released on the deal, but we hope Lorenzo is getting a boatload of cash from the energy drink producer, as the Spaniard has had some sort of Rockstar emblazoned garment on him at all times during his trip to Indonesia (including scuba diving?).