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BMW Motorrad Sets All-Time Sales Record for 2019

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Good news from the Bavarians, as BMW Motorrad reports that 2019 was the company’s best sales year…ever (again).

According to the German company’s tallies, BMW Motorrad sold 175,162 motorcycles and scooters last year, a bump of 5.8% over the figures from 2018 (165,566 units).

As expected, Germany remains the primary market for BMW Motorrad, with 26,292 units sold last year (up 10.4% from 2018). Crunching the math further, Germany accounts for roughly 15% of BMW’s two-wheeled sales.

The rest of Europe was strong for BMW Motorrad as well, with the European market up 7% overall for BMW – France (17,300 units), Italy (15,580 units), Spain (12,607 units) and the Great Britain/Ireland (9,611 units).

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2016 Was A Very Good Year for Husqvarna

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Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership.

Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase.

Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

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Triumph Sets All-Time Sales Record in North America

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Triumph Motorcycles is celebrating what it is calling its best sales year ever in North America, boasting a 21% gain on sales in 2016 over the previous year, and for the first time ever, clearing over 13,000 units sold.

“There is no greater testament to the tireless work and outstanding Brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America.

“We want to thank our dealers for their efforts and our new customers for joining the Triumph Family. We are looking forward to riding with you in 2017!”

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BMW Motorrad Sold 136,963 Motorcycles in 2015

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After hearing of the sales growth from BMW Motorrad USA for 2015, we speculated that we would soon here from the German marque on its yearly results internationally, and it seems we were right.

As such, BMW Motorrad is happy to report its fifth consecutive all-time best sales year, with 2015 seeing 136,963 motorcycles and maxi-scooters sold by the German brand. That figure is an impressive 10.9% gain over the sales from 2014, and BMW shows no signs of slowing down.

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Ducati Sets Sales Record in 2013 with 44,287 Bikes Sold

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When you tell most people that you ride a motorcycle, their usual question is “so, what do you ride, a Ducati?” The only other brand name so synonymous with motorcycling would be Harley-Davidson.

The famed Italian brand’s distinctive Euro-styling and cultural cachet seemed to resonate with nearly 45,000 people in 2013, as the brand from Bologna sold a record 44,287 motorbikes worldwide last year.

Sales in South Asia rose by 26% with 5,200 motorcycles sold, while the United States, Ducati’s top market, accounted for 24% in sales, followed by Italy at 11.3% and Germany at 10.7%.

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BMW Motorrad Had Its Best All-Time Sales in 2011

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The BMW Group has released its 2011 sales numbers, and the results for BMW Motorrad are very impressive indeed. Posting its best yearly sales figures ever in the brand’s nearly 90-year history, BMW Motorrad surpassed its previous high-water mark, set in 2007, of 102,467 units by selling 104,286 units in 2011 (Q1, Q2, & Q3).

Accordingly, sales for 2011 were up 6.4% over 2010, which saw the brand sell 98,047 units last year. Helping spur that sales growth was BMW Motorrad’s strong performance in December 2011, as the German motorcycle manufacturer delivered 4,232 units worldwide in the last month of the year alone, a 12.4% increase over sales in December 2010.

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