Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

BMW Motorrad Hits All-Time Half-Year Sales Record

07/14/2014 @ 2:27 pm, by Jensen Beeler6 COMMENTS

BMW Motorrad Hits All Time Half Year Sales Record bmw retro logo 635x423

Despite having rough sales in June (-5.7%), BMW Motorrad says it had its best six-month spread every during the first half of 2014, with the German motorcycle maker selling 70,978 motorcycles and maxi-scooters so far this year. Up 9.3% over the same time period last year (64,941 units), BMW Motorrad continues to show solid growth each quarter, and each sales year.

“We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With an increase of 9.3 % in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”

Another Recall for the 2013 BMW R1200GS

05/24/2014 @ 6:54 pm, by Bryan Delohery10 COMMENTS

Another Recall for the 2013 BMW R1200GS 2013 bmw r1200gs water cooled engine 635x476

After an a recall early in 2013, involving high oil pressure levels in the transmissions of certain 2013 BMW R1200GS models, BMW was forced to install an oil restrictor to reduce oil pressure at the transmission output.

At the time, BMW was concerned about the high oil pressures in the transmission causing the rear sealing ring to come unseated and leak oil onto the rear tire.

After plugging that leak before any of the bikes managed to reach dealers, and despite installing the oil restrictor, the issue has resurfaced, this time leading to a non-serious accident in Italy, in March of this year.

After engineering analyses were completed last month, BMW determined that the oil restrictor was not sufficient enough to keep oil pressure levels in the transmission from pushing the sealing ring out of place and keeping oil off the rear tire.

BMW GS Series Breaks the Half Million Production Mark

03/20/2014 @ 8:07 pm, by Bryan Delohery1 COMMENT

BMW GS Series Breaks the Half Million Production Mark 500000 bmw gs motorcycle 635x423

This week marks a milestone for BMW Motorrad, as the company rolled its 500,000th boxer-twin GS series off the production line, fittingly a BMW R1200GS.

Designed to be the perfect blend of an off-road and street bike with everyday drivability, the top-selling GS series has captured the hearts and minds of adventure enthusiasts for the past 34 years.

The R1200GS Is Once Again BMW’s Top Bike in the USA

01/21/2014 @ 3:55 pm, by Aakash Desai8 COMMENTS

The R1200GS Is Once Again BMW’s Top Bike in the USA 2013 bmw r1200gs 635x422

The “BMW rider” is almost its own class of rider in the United States. You know the type: usually white, male, greying or white hair, maybe a pair of glasses and a sweet $1,000 Schuberth flip-up helmet to top it off. Ah, and don’t forget the well-worn-in Roadcrafter in blue with fluorescent yellow accents. As for the bike, it has got to the venerable GS.

Of course we are speaking generalities here, but as it turns out, that stereotypical demographic is also BMW’s most lucrative. The latest sales statistics from BMW Motorrad USA show the BMW R1200GS to be the company’s best selling motorbike in the states with over 2,000 sold.

With BMW Motorrad USA selling 14,100 motorcycles in total for 2013), the R1200GS has thus unseated the S1000RR as the best selling BMW motorcycle in the USA.

BMW Motorrad Had Best Sales Year Ever in 2013

01/17/2014 @ 1:20 pm, by Aakash Desai3 COMMENTS

BMW Motorrad Had Best Sales Year Ever in 2013 2013 bmw r1200gs 151 635x432

Just days after issuing a North American recall for 50,000+ of their motorcycles, BMW Motorrad issued a press release to talk about its successful sales sales volumes. For 2013, BMW achieved its third all-time sales high of 115,215 vehicles, an 8.3% increase over the previous year. Of that total, 14,100 were sold in the United States.

Video: BMW R1200GS vs. BMW HP4 on the Track

06/04/2013 @ 12:21 am, by Jensen Beeler18 COMMENTS

Video: BMW R1200GS vs. BMW HP4 on the Track bmw r1200gs bmw hp4 almeria spain track video 635x423

I am just wrapping up my thoughts on the new liquid-cooled 2013 BMW R1200GS, but before I post up the ride review, I thought I would share this little gem of a video that BMW Motorrad USA showed us at the US media launch for the R1200GS. Filmed at the Circuito de Almería in Spain, a new BMW R1200GS gives chase to a BMW HP4, and interesting results ensue.

Now I’m not saying that the R1200GS is a more capable track bike than the HP4, a fast rider on any bike is still a fast rider, after all. But, you have to be impressed by the GS here, it certainly wasn’t losing any ground to the HP4 (except maybe on the straight). As for the the nitty gritty, the R1200GS rider clocked a sub-two-minute lap time, an entirely respectable time at the Spanish circuit, which sees WSBK-spec machines lap in the 1:35 range.

BMW Motorrad says the 2013 BMW R1200GS is like the Swiss Army knife of the motorcycle world, and with some on-track chops like this, we might just have to agree. For those that are wondering, it rides nice on the road and trails as well. Video after the jump, and look for the review this week.

Moto-Journalist Kevin Ash Has Died at a Press Launch

01/23/2013 @ 9:40 am, by Jensen Beeler12 COMMENTS

Moto Journalist Kevin Ash Has Died at a Press Launch Kevin Ash 635x400

It is with a very heavy heart that we report the passing of famed moto-journalist Kevin Ash, who died of injuries sustained in a motorcycle crash today. Riding north of Cape Town, South Africa, Kevin was taking part in the press launch of the 2013 BMW R1200GS adventure-touring motorcycle, with the launch now being cancelled after this tragic news.

A legend in the industry, Kevin’s work could be found in a countless number of publications, including MCN and the Daily Telegraph, not to mention his own blog Ash on Bikes. Known for his technical knowledge, clear writing, and honest reviews, Kevin’s work was seen by many in the industry as the gold standard of motorcycle reviews.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Pitching the BMW R1200GS   OEMs, Take Note 2012 BMW R1200 GS Africa 635x422

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

The 2013 BMW R1200GS in 293 Hi-Res Photos

10/02/2012 @ 6:54 am, by Jensen Beeler7 COMMENTS

The 2013 BMW R1200GS in 293 Hi Res Photos 2013 BMW R1200GS 45 635x423

The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.

Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.

Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.

First Look of the Water-Cooled 2013 BMW R1200GS

10/01/2012 @ 12:58 pm, by Jensen Beeler11 COMMENTS

First Look of the Water Cooled 2013 BMW R1200GS 2013 BMW R1200GS intermot 05 635x455

Getting spotted a day ahead of schedule, the 2013 BMW R1200GS has broken cover with most of its water-cooled glory, sort of. The good folks at Oliepeil.nl managed to get onto the show floor at INTERMOT, and grabbed a few photos of the BMW kiosk displays for the new GS.

Visually similar to the current R1200GS, the new water-cooled 1,170cc BMW R1200GS makes 123hp and 92 ft•lbs of torque at 6,500 rpm. That makes for a noticeable bump over the current model’s 110hp and 88 lbs•ft of torque. That added power comes with some added weight though, as the the 2013 BMW R1200GS tips the scales at 525 lbs at the curb, roughly 20 lbs heavier than the outgoing model.

We will have to wait until tomorrow to get the full details and official photos of the 2013 BMW R1200GS, but this should whet your adventure-touring appetite until then. Has the king retained its crown? More photos after the jump.