Hidden by talk of the Harley-Davidson “Hardwire” business plan, which seems like more business speak than actual business substance, we also have the American brand’s Q4 results from last year, as well as the yearly sales results from 2020.
If you need a two-word summary of those sales results, we will provide you with a “not good” response.
Harley-Davidson finished the year down 17.4% compared to the sales numbers of 2019, with Q4 2020 showing a 14% drop over the same time period last year.