Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

Pirelli Remains as Sole WSBK Tire Supplier Through 2015

07/27/2011 @ 2:09 pm, by Victoria Reid1 COMMENT

Pirelli will remain the sole-tire supplier for the World Superbike series through 2015, a continuation of the relationship begun between the Italian tire company and Infront Motor Sports in 2004. Along with supplying the Superbike class, Pirelli will continue to supply World Supersport, the Superstock 1000 FIM Cup, and the UEM Superstock 600 European Championship through the end of the 2015 season as well.

“We are delighted to be able to renew the contract with Pirelli until the completion of the 2015 season. Eight years of working together have provided results that go way beyond our highest expectations. Once again we can count on a tyre supplier, whose commitment to the product, service and development is second to none,” said Paolo Flammini, CEO of Infront Motor Sports.

World Superbike Looking for 2013-2015 Tire Supplier

03/31/2011 @ 10:36 am, by Jensen Beeler4 COMMENTS

There’s a growing rumor (if not fact) that Pirelli won’t be supplying the World Superbike Championship with tires after the 2012 season, and a piece of that puzzle has come forth today as Infront Motor Sports (IMS) has announced that it will be accepting bids from tire manufacturers to exclusively supply the World Superbike & World Supersport Championships, the Superstock 1000 FIM Cup, and the Superstock 600 European Championship for the 2013-2015 racing seasons.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).

The 2011 Pirelli Calendar is All Greek To Us

12/07/2010 @ 11:13 am, by Jensen Beeler3 COMMENTS

In the calendar circles (yes apparently these groups exist), receiving the Pirelli Calendar is a sort of holy grail. Intended for friends and VIPs of the tire company, Pirelli employs elite fashion photographers and models for its annual, mixing the shine and gloss of high fashion with with dirt and grime motorsports, with a few naked women thrown in for good measure. Going with a Greco-Roman theme for 2011, Pirelli has tapped Karl Lagerfeld to shoot the calendar, with actress Julianne Moore playing the role of Hera. In total there are 21 models (16 female, 5 male) in 36 photos throughout the calendar’s pages. Because we know A&R readers are really into Greek mythology, a full cast list and some safe for work images are after the jump.

Pirelli Personalizes WSBK Superpole Tires

06/27/2010 @ 9:06 am, by Jensen Beeler1 COMMENT

Starting this weekend at Misano’s Superpole, World Superbike riders will see something new on their tire sidewalls. Pirelli Diablo Superbike tires used during Superpole qualifying events now feature the track’s host nation’s flag on the sidewall as a promotion for the Pirelli Diablo Rosso Corsa personalization program that we told you about back in April.

Pirelli Diablo Rosso Corsa Tires Get Personal

04/28/2010 @ 3:54 pm, by Jensen Beeler2 COMMENTS

At the EICMA show in Milan last year Pirelli debuted it’s new track & street tire, the Pirelli Diablo Rosso Corsa. The marketing scheme behind the DRC was the tire’s split-personality, and how it was tailored to meet the varying needs of performance riders. Taking this concept a step further, Pirelli has now made the sidewall of the Pirelli Diablo Rosso Corsa personalizable with various WSBK, country, and naming options available. More after the jump.

Report: World Superbike Got Faster in 2009

12/08/2009 @ 12:20 pm, by Jensen BeelerComments Off

2009-wsbk-faster-than-2008

Single-tire supplier to the World Superbike Championship, Pirelli has announced that the 2009 WSBK series is officially faster than the 2008 season. On an aggregate basis, the 2009 season was 20 seconds quicker in its measured race time than in 2008, which breaks down to each race winning lap being about 0.7 seconds faster than before.

Pirelli Diablo Rossa Corsa Tires for 2010

11/25/2009 @ 2:01 pm, by Jensen Beeler2 COMMENTS

Pirelli_Diablo_Rosso Corsa_Sidewall

For 2010 Pirelli is introducing a new high-performance streetbike tire, the Pirelli Diablo Rosso Corsa. Replacing the Pirelli Diablo Corsa III, Pirelli intends the Diablo Rossa Corsa (DRC) to be the weapon of choice both on the track and on the street. With a pair of DCIII”s on our Ducati Streetfighter, we’re excited to see what the DRC brings to the table after hearing about the tire at EICMA this year.

Pirelli Debuts New Qualifying Tires for SBK Superpole

05/08/2009 @ 5:52 pm, by Jensen Beeler3 COMMENTS

pirelli-wsbk-monza-qualifying-tire

At Monza this week, Pirelli will be debuting a new qualifying tire solution for the World Superbike Championship. Taking a page from what Bridgestone is doing in MotoGP, the 200mm qualifying tire will include markers that will help indicate what tires are being selected during the Superpole competition. Pirelli tires will sport non-permanent white “long P” markings and yellow lines, which have been imprinted on to the tire’s surface. These markings will offer spectators and presenters a way of identifying what is happening during the Superpole in regards to tire choices.

Pirelli Working on a Cyber Tire

02/02/2009 @ 12:53 am, by Jensen BeelerComments Off

pirelli-hand

Pirelli’s Cyber Tire will provide real-time tire performance information via a chip/transponder setup embedded in the tire tread. The system will send and store a myriad of information such as: operating temperature, pressure, road conditions, and vertical load. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such as hub loads in a similar fashion. While the naming is gruesome, the potential for data logging and analysis could be extremely useful to racing and enthusiasts.

Pirelli has also partnered with Brembo and Magnetti Marelli on the Cyber Tire project. While details are not certain, we’d suspect the partnership would mean a system that quickly transfers information from the tire to the driver, car, and brakes, and allows for more informed and instantaneous performance changes based on driving conditions.

The technology’s use is centered around automobiles, but the mechanics and application could easily be carried-over into motorcycles. Just don’t hold you breath on seeing it soon though. The car version is expected in 2010, with no details on whether there will be a motorcycle version. As we are all well aware, motorcycle tires already cost considerably more than car/truck tires, and last an even shorter amount of time. Presumably the decreased longevity and added costs of the Cyber Tire/Cyber Wheel system would make the technology a bit harder to justify cost-wise in a motorcycle application outside of racing.

Source: Autoblog

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