There’s a growing rumor (if not fact) that Pirelli won’t be supplying the World Superbike Championship with tires after the 2012 season, and a piece of that puzzle has come forth today as Infront Motor Sports (IMS) has announced that it will be accepting bids from tire manufacturers to exclusively supply the World Superbike & World Supersport Championships, the Superstock 1000 FIM Cup, and the Superstock 600 European Championship for the 2013-2015 racing seasons.
Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).
There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).
In the calendar circles (yes apparently these groups exist), receiving the Pirelli Calendar is a sort of holy grail. Intended for friends and VIPs of the tire company, Pirelli employs elite fashion photographers and models for its annual, mixing the shine and gloss of high fashion with with dirt and grime motorsports, with a few naked women thrown in for good measure. Going with a Greco-Roman theme for 2011, Pirelli has tapped Karl Lagerfeld to shoot the calendar, with actress Julianne Moore playing the role of Hera. In total there are 21 models (16 female, 5 male) in 36 photos throughout the calendar’s pages. Because we know A&R readers are really into Greek mythology, a full cast list and some safe for work images are after the jump.
Starting this weekend at Misano’s Superpole, World Superbike riders will see something new on their tire sidewalls. Pirelli Diablo Superbike tires used during Superpole qualifying events now feature the track’s host nation’s flag on the sidewall as a promotion for the Pirelli Diablo Rosso Corsa personalization program that we told you about back in April.
At the EICMA show in Milan last year Pirelli debuted it’s new track & street tire, the Pirelli Diablo Rosso Corsa. The marketing scheme behind the DRC was the tire’s split-personality, and how it was tailored to meet the varying needs of performance riders. Taking this concept a step further, Pirelli has now made the sidewall of the Pirelli Diablo Rosso Corsa personalizable with various WSBK, country, and naming options available. More after the jump.
Single-tire supplier to the World Superbike Championship, Pirelli has announced that the 2009 WSBK series is officially faster than the 2008 season. On an aggregate basis, the 2009 season was 20 seconds quicker in its measured race time than in 2008, which breaks down to each race winning lap being about 0.7 seconds faster than before.
For 2010 Pirelli is introducing a new high-performance streetbike tire, the Pirelli Diablo Rosso Corsa. Replacing the Pirelli Diablo Corsa III, Pirelli intends the Diablo Rossa Corsa (DRC) to be the weapon of choice both on the track and on the street. With a pair of DCIII”s on our Ducati Streetfighter, we’re excited to see what the DRC brings to the table after hearing about the tire at EICMA this year.
At Monza this week, Pirelli will be debuting a new qualifying tire solution for the World Superbike Championship. Taking a page from what Bridgestone is doing in MotoGP, the 200mm qualifying tire will include markers that will help indicate what tires are being selected during the Superpole competition. Pirelli tires will sport non-permanent white “long P” markings and yellow lines, which have been imprinted on to the tire’s surface. These markings will offer spectators and presenters a way of identifying what is happening during the Superpole in regards to tire choices.
Pirelli’s Cyber Tire will provide real-time tire performance information via a chip/transponder setup embedded in the tire tread. The system will send and store a myriad of information such as: operating temperature, pressure, road conditions, and vertical load. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such as hub loads in a similar fashion. While the naming is gruesome, the potential for data logging and analysis could be extremely useful to racing and enthusiasts.
Pirelli has also partnered with Brembo and Magnetti Marelli on the Cyber Tire project. While details are not certain, we’d suspect the partnership would mean a system that quickly transfers information from the tire to the driver, car, and brakes, and allows for more informed and instantaneous performance changes based on driving conditions.
The technology’s use is centered around automobiles, but the mechanics and application could easily be carried-over into motorcycles. Just don’t hold you breath on seeing it soon though. The car version is expected in 2010, with no details on whether there will be a motorcycle version. As we are all well aware, motorcycle tires already cost considerably more than car/truck tires, and last an even shorter amount of time. Presumably the decreased longevity and added costs of the Cyber Tire/Cyber Wheel system would make the technology a bit harder to justify cost-wise in a motorcycle application outside of racing.