Ducati North America Has Record Sales Year in 2015

Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.

Secret KTM Moto2 Race Bike Breaks Cover

KTM has surprised the Grand Prix world by announcing that they have built a complete Moto2 bike, together with their partner WP Suspension. The Austrian manufacturer is to give the bike its first rollout at Almeria this week, and announced the existence of the bike on Sunday. KTM have decided to view Moto2 as part of a wider strategy in Grand Prix. After the success of their Moto3 project, and with their MotoGP project due to make its debut in 2017, having a representative in the intermediate class would provide a path for KTM to bring young talent through the ranks. That strategy is already being played out in part the Ajo team, who run the factory Red Bull KTM project in Moto3, and run 2015 world champion Johann Zarco in Moto2. The Ajo team are the logical partners for KTM when they enter MotoGP next season.

XXX: The 2016 Suzuki GSX-RR MotoGP Race Bike

These are the first images of the 2016 Suzuki GSX-RR MotoGP race bike from the Japanese manufacturer, the same machine that is currently lapping around the Sepang International Circuit this week for MotoGP’s first official test of 2016. As you can see, not much has changed visually, though obviously a lot of the development has occurred beneath the fairings of the Suzuki GSX-RR. What we can see though are subtle changes to the twin-spar aluminum frame, which has now been completely filled in on both sides. Also, there is a new and modified air ducts on the side fairings, likely for extra cooling – on the left side, it’s near the top of the bike, while on the right side, the lower ducts has been enlarged to expose the exhaust header more. The shape of the exhaust has also changed, making for a more sweeping design.

Casey Stoner’s First Day Back at Ducati Was A Success

www.youtube.com/watch?v=fi5yZ_6OS2s

Casey Stoner got the first testing miles of his return to Ducati under his belt on Saturday. The Australian started slowly and steadily, doing a lot of short runs to get a feel for the Ducati Desmosedici GP15, on which he spent most of the day, before upping the pace later in the afternoon. Journalists present at the test said Stoner looked a little stiff in his early laps, not getting either elbow or knee down, but soon started to relax, and look more like his old self. He had every reason to be wary: the last time Stoner rode a race bike on the road was during the Suzuka 8 Hours, where a throttle cable malfunction saw him thrown from the bike, injuring his scapula and tibia in the process.

Six New MV Agusta Models Will Debut in 2016

Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show. Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward. We already broke the news to you that an updated Brutale 675 would debut in Q2 2016, with new Dragster 800 and Brutale 800 RR models soon to follow, with MV Agusta’s updated 798cc three-cylinder engine that now meets Euro4 emission standards.

Ride Review: 2016 MV Agusta Brutale 800

It seemed when MV Agusta debuted only a solitary machine at the 2015 EICMA show, the MV Agusta Brutale 800, with less power, more weight, and subtle design revision, that the Varese-based company had taken a step backwards from its forward progress. Now that we have had the opportunity to ride the machine in Málaga, Spain – we can see that is not the case. The new Brutale 800 signals an elevation of MV Agusta, from a brand with a shiny veneer and little beneath the surface, to a motorcycle company that can not only tug on the heartstrings of our moto-lust, but can also pique our more reasonable senses into seeing the substance beyond the glossy paint and subtle lines. Quite simply put, the 2016 MV Agusta Brutale 800 is the best machine to come from Varese.

Opinion: Why the Rossi vs. Marquez Controversy Isn’t Going Away in MotoGP, Any Time Soon

If the Movistar Yamaha launch at Barcelona made one thing clear, it is that the feud between Valentino Rossi and Marc Márquez will be just as bitter in 2016 as it was in 2015. In Barcelona, Rossi once again repeated the litany of charges he leveled against Marc Márquez at the end of last season. Márquez had decided early in the season he would try to stop Rossi from winning the title, had played with Rossi at Phillip Island, done far worse at Sepang, then stayed behind Lorenzo at Valencia to hand him the title. For Valentino Rossi, nothing has changed since Valencia 2015.

Ducati draXter Concept Debuts in Verona

Ducati is at this year’s Motor Bike Expo in Verona, and it has a bevy of concepts and customs it wants to show the world. The Italian brand’s trio of Sixty2 Scrambler concepts didn’t really spark our engine, but the Ducati draXter Concept is certainly of note and worthy of further scrutiny. The Ducati XDiavel was Bologna’s big reveal at EICMA this year, and while the cruiser model wasn’t our cup of tea, we might have to change our tune with this decked-out version of the machine. Ducati says that the draXter model interprets the XDiavel from a “sports” point-of-view, and the modifications made to the machine certainly do a good job of connoting a bike that leaps from the line.

KTM Made Over €1 Billion in Revenue in 2015

To put it succinctly, KTM is crushing it. In 2015, the Austrian company posted another banner year, which is nothing terribly new from a European motorcycle brand; but in just a few five short years, KTM has addd over 100,000 motorcycles to its volume of production. As such, the Austrian sold 180,801 KTM and Husqvarna motorcycles in 2015, making €1.02 billion in the process. This is a 14% increase over KTM’s sales in 2014, a 18% increase in revenue, and a 26% in income (€95 million, EBIT). This also makes 2015 the first time that KTM has exceeded a billion euros in revenue, and the fifth year in a row that KTM sales have increased. According to KTM, this makes them the fastest growing motorcycle company in the world.

The 2016 Yamaha YZF-R1 Is Ready for WSBK Duty

Yamaha is headed back to the World Superbike paddock, and it is not taking any half-measures in doing so. As such, the Japanese manufacturer has retained the talents of Sylvain Guintoli (World Superbike Champion, 2014) and Alex Lowes (British Superbike Champion, 2013), with the highly regarded Crescent Racing running the factory-backed team. Officially debuting the team today in Spain, along with Yamaha’s other racing programs, the Pata Yamaha Official WorldSBK Team should be a potent package for the pinnacle of production motorcycle racing, and we expect strong results from them, right off the bat. This is because the new Yamaha YZF-R1 had an entire year of honing at the national level.

Video: Monza vs. Pirelli

05/04/2012 @ 1:17 pm, by Jensen Beeler5 COMMENTS

World Superbike is in Italy this weekend, getting ready to race one of the fastest circuits on the WSBK calendar. Already hitting 205+ mph down the main straight at the first practice session (208.03 mph for Mr. Fabrizio), the Pirelli racing slicks also have to contend with sweeping fast corners at Autodromo Nazionale Monza.

Highlighting the heat, speeds, and stresses that its tires have to go through while racing at this beloved Italian circuit, Pirelli has put together a short video that outlines what the Italian tire company has to contend with at this special World Superbike round. Interesting stuff.

Pirelli Remains as Sole WSBK Tire Supplier Through 2015

07/27/2011 @ 2:09 pm, by Victoria Reid1 COMMENT

Pirelli will remain the sole-tire supplier for the World Superbike series through 2015, a continuation of the relationship begun between the Italian tire company and Infront Motor Sports in 2004. Along with supplying the Superbike class, Pirelli will continue to supply World Supersport, the Superstock 1000 FIM Cup, and the UEM Superstock 600 European Championship through the end of the 2015 season as well.

“We are delighted to be able to renew the contract with Pirelli until the completion of the 2015 season. Eight years of working together have provided results that go way beyond our highest expectations. Once again we can count on a tyre supplier, whose commitment to the product, service and development is second to none,” said Paolo Flammini, CEO of Infront Motor Sports.

World Superbike Looking for 2013-2015 Tire Supplier

03/31/2011 @ 10:36 am, by Jensen Beeler4 COMMENTS

There’s a growing rumor (if not fact) that Pirelli won’t be supplying the World Superbike Championship with tires after the 2012 season, and a piece of that puzzle has come forth today as Infront Motor Sports (IMS) has announced that it will be accepting bids from tire manufacturers to exclusively supply the World Superbike & World Supersport Championships, the Superstock 1000 FIM Cup, and the Superstock 600 European Championship for the 2013-2015 racing seasons.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).

The 2011 Pirelli Calendar is All Greek To Us

12/07/2010 @ 11:13 am, by Jensen Beeler3 COMMENTS

In the calendar circles (yes apparently these groups exist), receiving the Pirelli Calendar is a sort of holy grail. Intended for friends and VIPs of the tire company, Pirelli employs elite fashion photographers and models for its annual, mixing the shine and gloss of high fashion with with dirt and grime motorsports, with a few naked women thrown in for good measure. Going with a Greco-Roman theme for 2011, Pirelli has tapped Karl Lagerfeld to shoot the calendar, with actress Julianne Moore playing the role of Hera. In total there are 21 models (16 female, 5 male) in 36 photos throughout the calendar’s pages. Because we know A&R readers are really into Greek mythology, a full cast list and some safe for work images are after the jump.

Pirelli Personalizes WSBK Superpole Tires

06/27/2010 @ 9:06 am, by Jensen Beeler1 COMMENT

Starting this weekend at Misano’s Superpole, World Superbike riders will see something new on their tire sidewalls. Pirelli Diablo Superbike tires used during Superpole qualifying events now feature the track’s host nation’s flag on the sidewall as a promotion for the Pirelli Diablo Rosso Corsa personalization program that we told you about back in April.

Pirelli Diablo Rosso Corsa Tires Get Personal

04/28/2010 @ 3:54 pm, by Jensen Beeler2 COMMENTS

At the EICMA show in Milan last year Pirelli debuted it’s new track & street tire, the Pirelli Diablo Rosso Corsa. The marketing scheme behind the DRC was the tire’s split-personality, and how it was tailored to meet the varying needs of performance riders. Taking this concept a step further, Pirelli has now made the sidewall of the Pirelli Diablo Rosso Corsa personalizable with various WSBK, country, and naming options available. More after the jump.

Report: World Superbike Got Faster in 2009

12/08/2009 @ 12:20 pm, by Jensen BeelerComments Off on Report: World Superbike Got Faster in 2009

2009-wsbk-faster-than-2008

Single-tire supplier to the World Superbike Championship, Pirelli has announced that the 2009 WSBK series is officially faster than the 2008 season. On an aggregate basis, the 2009 season was 20 seconds quicker in its measured race time than in 2008, which breaks down to each race winning lap being about 0.7 seconds faster than before.

Pirelli Diablo Rossa Corsa Tires for 2010

11/25/2009 @ 2:01 pm, by Jensen Beeler2 COMMENTS

Pirelli_Diablo_Rosso Corsa_Sidewall

For 2010 Pirelli is introducing a new high-performance streetbike tire, the Pirelli Diablo Rosso Corsa. Replacing the Pirelli Diablo Corsa III, Pirelli intends the Diablo Rossa Corsa (DRC) to be the weapon of choice both on the track and on the street. With a pair of DCIII”s on our Ducati Streetfighter, we’re excited to see what the DRC brings to the table after hearing about the tire at EICMA this year.

Pirelli Debuts New Qualifying Tires for SBK Superpole

05/08/2009 @ 5:52 pm, by Jensen Beeler3 COMMENTS

pirelli-wsbk-monza-qualifying-tire

At Monza this week, Pirelli will be debuting a new qualifying tire solution for the World Superbike Championship. Taking a page from what Bridgestone is doing in MotoGP, the 200mm qualifying tire will include markers that will help indicate what tires are being selected during the Superpole competition. Pirelli tires will sport non-permanent white “long P” markings and yellow lines, which have been imprinted on to the tire’s surface. These markings will offer spectators and presenters a way of identifying what is happening during the Superpole in regards to tire choices.