A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

Video: Monza vs. Pirelli

05/04/2012 @ 1:17 pm, by Jensen Beeler5 COMMENTS

World Superbike is in Italy this weekend, getting ready to race one of the fastest circuits on the WSBK calendar. Already hitting 205+ mph down the main straight at the first practice session (208.03 mph for Mr. Fabrizio), the Pirelli racing slicks also have to contend with sweeping fast corners at Autodromo Nazionale Monza.

Highlighting the heat, speeds, and stresses that its tires have to go through while racing at this beloved Italian circuit, Pirelli has put together a short video that outlines what the Italian tire company has to contend with at this special World Superbike round. Interesting stuff.

Pirelli Remains as Sole WSBK Tire Supplier Through 2015

07/27/2011 @ 2:09 pm, by Victoria Reid1 COMMENT

Pirelli will remain the sole-tire supplier for the World Superbike series through 2015, a continuation of the relationship begun between the Italian tire company and Infront Motor Sports in 2004. Along with supplying the Superbike class, Pirelli will continue to supply World Supersport, the Superstock 1000 FIM Cup, and the UEM Superstock 600 European Championship through the end of the 2015 season as well.

“We are delighted to be able to renew the contract with Pirelli until the completion of the 2015 season. Eight years of working together have provided results that go way beyond our highest expectations. Once again we can count on a tyre supplier, whose commitment to the product, service and development is second to none,” said Paolo Flammini, CEO of Infront Motor Sports.

World Superbike Looking for 2013-2015 Tire Supplier

03/31/2011 @ 10:36 am, by Jensen Beeler4 COMMENTS

There’s a growing rumor (if not fact) that Pirelli won’t be supplying the World Superbike Championship with tires after the 2012 season, and a piece of that puzzle has come forth today as Infront Motor Sports (IMS) has announced that it will be accepting bids from tire manufacturers to exclusively supply the World Superbike & World Supersport Championships, the Superstock 1000 FIM Cup, and the Superstock 600 European Championship for the 2013-2015 racing seasons.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).

The 2011 Pirelli Calendar is All Greek To Us

12/07/2010 @ 11:13 am, by Jensen Beeler3 COMMENTS

In the calendar circles (yes apparently these groups exist), receiving the Pirelli Calendar is a sort of holy grail. Intended for friends and VIPs of the tire company, Pirelli employs elite fashion photographers and models for its annual, mixing the shine and gloss of high fashion with with dirt and grime motorsports, with a few naked women thrown in for good measure. Going with a Greco-Roman theme for 2011, Pirelli has tapped Karl Lagerfeld to shoot the calendar, with actress Julianne Moore playing the role of Hera. In total there are 21 models (16 female, 5 male) in 36 photos throughout the calendar’s pages. Because we know A&R readers are really into Greek mythology, a full cast list and some safe for work images are after the jump.

Pirelli Personalizes WSBK Superpole Tires

06/27/2010 @ 9:06 am, by Jensen Beeler1 COMMENT

Starting this weekend at Misano’s Superpole, World Superbike riders will see something new on their tire sidewalls. Pirelli Diablo Superbike tires used during Superpole qualifying events now feature the track’s host nation’s flag on the sidewall as a promotion for the Pirelli Diablo Rosso Corsa personalization program that we told you about back in April.

Pirelli Diablo Rosso Corsa Tires Get Personal

04/28/2010 @ 3:54 pm, by Jensen Beeler2 COMMENTS

At the EICMA show in Milan last year Pirelli debuted it’s new track & street tire, the Pirelli Diablo Rosso Corsa. The marketing scheme behind the DRC was the tire’s split-personality, and how it was tailored to meet the varying needs of performance riders. Taking this concept a step further, Pirelli has now made the sidewall of the Pirelli Diablo Rosso Corsa personalizable with various WSBK, country, and naming options available. More after the jump.

Report: World Superbike Got Faster in 2009

12/08/2009 @ 12:20 pm, by Jensen BeelerComments Off on Report: World Superbike Got Faster in 2009

2009-wsbk-faster-than-2008

Single-tire supplier to the World Superbike Championship, Pirelli has announced that the 2009 WSBK series is officially faster than the 2008 season. On an aggregate basis, the 2009 season was 20 seconds quicker in its measured race time than in 2008, which breaks down to each race winning lap being about 0.7 seconds faster than before.

Pirelli Diablo Rossa Corsa Tires for 2010

11/25/2009 @ 2:01 pm, by Jensen Beeler2 COMMENTS

Pirelli_Diablo_Rosso Corsa_Sidewall

For 2010 Pirelli is introducing a new high-performance streetbike tire, the Pirelli Diablo Rosso Corsa. Replacing the Pirelli Diablo Corsa III, Pirelli intends the Diablo Rossa Corsa (DRC) to be the weapon of choice both on the track and on the street. With a pair of DCIII”s on our Ducati Streetfighter, we’re excited to see what the DRC brings to the table after hearing about the tire at EICMA this year.

Pirelli Debuts New Qualifying Tires for SBK Superpole

05/08/2009 @ 5:52 pm, by Jensen Beeler3 COMMENTS

pirelli-wsbk-monza-qualifying-tire

At Monza this week, Pirelli will be debuting a new qualifying tire solution for the World Superbike Championship. Taking a page from what Bridgestone is doing in MotoGP, the 200mm qualifying tire will include markers that will help indicate what tires are being selected during the Superpole competition. Pirelli tires will sport non-permanent white “long P” markings and yellow lines, which have been imprinted on to the tire’s surface. These markings will offer spectators and presenters a way of identifying what is happening during the Superpole in regards to tire choices.