Pirelli will continue to supply tires to all classes in the World Superbike Championship for the foreseeable future. The Italian tire manufacturer has extended its current contract with Dorna, through the 2019 and 2020 seasons.
Pirelli first took on the role of single tire supplier in 2004, and sparked a revolution in motorcycle racing.
With the favoritism of competing tire factories for sponsored teams removed, and a much more level playing field for privateer teams, the World Superbike model would come to be replicated in many different road racing championships, with MotoGP eventually following suit in 2009.
“We are historically a strong sporty DNA brand. This year we celebrated 110 years of Motorsports activity, and this renewal is a strong sign of our continued business strategy that has enabled our company to establish itself as a benchmark in racing,” said Giorgio Barbier, Racing Activities Director of Pirelli’s Business Unit for Motorcycle.
“First of all in the segment of racing and Supersport tyres, and then with great success in both development and sales across the range. The bond between Pirelli and the MOTUL FIM Superbike World Championship has always been solid, over the years we have strongly contributed to the growth of this Championship and, at the same time, thanks to our participation we have succeeded in developing successful products which we have made available to all motorcyclists.”
“Now we are thinking about the future, we will work together with Dorna on the growth of the Championship and especially with the new World Supersport 300 class, because today’s young riders will be the future protagonists of tomorrow’s World Superbike Championship.”
This article was originally published on MotoMatters, and is republished here on Asphalt & Rubber with permission by the author.