Mmm…Check This Suzuki GSX1100SD Katana Race Bike

I am young enough that most of what I can remember of the 1980s is skewed by the forming mind of a child, thankfully. New Coke, ponytails to the side, Cabbage Patch Kids…Alf – it is all a bad dream as far as I am concerned. The 1980s were a pretty good decade for motorcycles though. Two-strokes still reigned supreme in grand prix racing, and some of America’s best two-wheeled heroes were riding them. The only rider-aids that were available were things like handlebars and footpegs. Even then, racing a motorcycle was a pursuit full of perils. Mirroring this notion on the production side of things, the superbike was just starting to be born in earnest, with consumers able to buy fire-breathing monsters that tested the limits of chassis and tire design. A healthy dose of male bravado was involved in riding a motorcycle like a Katana.

Mega Gallery: 24 Heures Motos at Le Mans

Not only does the FIM EWC showcase several manufacturers, with strong race-winning potential each of the championship’s multiple iconic events, but it the series is the last great venue for a proper battle between the different tire brands. Add to that the fact that the Endurance World Championship is comprised not only of endurance specialists, but also with some of the top names from motorcycle racing, both in factory and satellite teams, and it’s easy to find a reason to cheer for a particular entry. The best part though might be the photography that comes from motorcycle racing, which often spans from daylight and into the darkness of night. This year’s 24 Heures Motos at Le Mans event was no different, and we have a bevy of photos to share with you from France.

At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

KTM Invests in Heads-Up Display Company NUVIZ

02/06/2017 @ 11:48 am, by Jensen Beeler20 COMMENTS

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others.

Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017.

NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

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Video: 111 Years of Husqvarna

11/20/2014 @ 4:40 pm, by Jensen Beeler2 COMMENTS

Husqvarna-401-Vitpilen-Concept-07

It is an exciting time for the Husqvarna brand, as it finds a new home within the KTM family. Reunited in a sense with Husaberg, the remnants of the motorcycle company when it left Sweden for Italy, Husky motorcycles are little more than rebadged Austrian machines at this point in time, though Stefan Pierer and his team would like to change that.

We have already seen Husqvarna return to the road with a supermoto model, in the Husqvarna FS 450, as well as the Husqvarna 701 street; and the company has also debuted two intriguing street concepts at the EIMCA motor show (based off the KTM 390 Duke), which may go into production.

Husqvarna seems determined to distinguish itself from KTM, and it is drawing heavily on its past and history for inspiration going forward. It should be interesting to see how the company evolves over the next few years.

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Gas Gas Acquires Husqvarna Engine Designs

03/01/2014 @ 7:15 pm, by Jensen Beeler8 COMMENTS

husqvarna-two-stroke-engine

It was nearly a month ago that we heard that Spanish firms Gas Gas and Ossa had merged their operations in order to take on the difficult economic climate in Spain. The firms’ business position should be even stronger now, as Gas Gas has acquired the IP from Moto Italia, the holding company of Husqvarna’s remains.

When KTM’s Stefan Pierer acquired Husqvarna through his Pierer Industrie AG company, he did not buy all of the once Swedish motorcycle brand from BMW Motorrad. What wasn’t transferred into the Austrian company’s control was left behind as a new company, Moto Italia, which now will find a new home in Spain with Gas Gas.

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Husqvarna to Unveil New Prototype Motorcycle at EICMA

11/01/2013 @ 4:55 am, by Jensen Beeler11 COMMENTS

husqvarna-prototype-teaser

The future of Husqvarna is an interesting one to mull over right now as we gear-up for the EICMA show in Milan, Italy next week. Recently acquired by KTM’s Stefan Pierer, through is Pierer Industrie AG company, Husqvarna finds itself now merged into Husaberg, as KTM has consolidated its splintered dirt bike brands back into one cohesive effort.

That move alone in an interesting one, as Husqvarna had begun tackling the on-road world while still under the stewardship of BMW Motorrad — releasing models like the Husqvarna Nuda 900 and concepts like the Husqvarna Moab. The brand now seems destined to stay in the dirt though, but that isn’t keeping Husqvarna away from releasing prototypes and concepts at EICMA, as it seems to do every year.

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Husqvarna & Husaberg Will “Reunite” After 25 Years Apart

05/16/2013 @ 3:47 am, by Jensen Beeler9 COMMENTS

husaberg-husqvarna

Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.

Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.

Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.

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Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler18 COMMENTS

husqvarna-nuda-900r-black

Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

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Trouble Broods for Husqvarna as Austrians Come to Varese

04/29/2013 @ 11:08 am, by Michael Uhlarik8 COMMENTS

husqvarna-chainsaw

Only a couple of months after Husqvarnaʼs sale by BMW to Austriaʼs Pierer Industries, the storied motocross brand is once again making headlines, unfortunately of the wrong sort.

Reports from the La Provincia di Varese website, Varese News, as well as motorcycling’s GPOne are saying that the acquisition of Husqvarna has revealed significant problems with massive unsold inventory, labor, and the existing business plan.

As of Monday the 22nd of April, Pierer Industries announced that the factory will be closed until further notice, and let go all of the 211 factory workers employed by Husqvarna. The only staff remaining are in the sales and marketing departments, about 30 people.

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BMW Motorrad Sells Husqvarna to Pierer Industrie AG

01/31/2013 @ 10:26 am, by Jensen Beeler10 COMMENTS

Stefan-Pierer

Calling it a “strategic realignment” for BMW Motorrad, the BMW Group has confirmed the rumors and sold Husqvarna Motorcycles to Pierer Industrie AG, the holding company of KTM CEO Stefan Pierer. Saying the parties would not disclose the terms or purchase price of the transaction, the press release from BMW Motorrad was surprisingly light on any actual information.

Touting BMW’s commitment to urban mobility and electric vehicles, the German company will now focus solely on the BMW Motorrad brand. With reports saying that BMW Motorrad will not venture back into the dirt bike market, the company will maintain its on-road focus for the foreseeable future.

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