As with every international press launch from Ducati, there comes a bevy of photos from the Italian company’s latest machines — the Ducati Scrambler is no different.
If you didn’t read our review of the Ducati Scrambler, the tl;dr version boils down to the budget-minded machine being a good, though perhaps uninspiring, motorcycle for the money. However, just as important as the motorcycle is Ducati’s focus with the Scrambler Ducati brand, which is clearly aimed at catering to the “younger” hipster crowd…perhaps to a fault.
The key of course is the price, which starts at $8,500 for the red Scrambler Icon ($8,600 for the yellow model we tested), and goes on up to just below $10,000 for the Full Throttle, Classic, and Urban Enduro models.
The clear winner in the “scrambler” segment, if there is such a thing from the OEMs, the real trick with the Ducati Scrambler however will be with the Italian company’s marketing efforts, which we have already discussed ad nauseum.
Today, we are just here to show you some of the gorgeous photos that came about from Ducati’s recent trip to Palm Springs, and the press launch which is still actually underway at the time of this writing.
You will note that we have included the aftermarket and apparel photos, something we usually omit for these mega gallery postings. We figured they were just as integral to the bike’s look/image/aesthetic as the machine itself. You’ll also note there are photos from the press launch as well, to give you an idea of the event and a look behind the scenes.
Over 220 high-resolution photos await you after the jump. Enjoy!
The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.
With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.
The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.
That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.
This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.
Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.
Known better for its fine exhausts, Akrapovič is starting to get into the habit of making some intriguing concept motorcycles as well.
So far the Slovenian brand has kept these bikes to a cruiser theme, perhaps to amplify the company’s message to the Bar & Shield realm that other options exist outside of their Screamin’ Eagle©®™ Patriot-Freedom exhaust cannons that are so ubiquitous in that segment.
In contrast to the current trend, Akrapovič’s designs have been sleek, and this weeks’ latest, the Akrapovič Full Moon concept continues that ideal.
The KTM 390 Duke is proving itself to be a great base model to build upon, as we saw at the 2014 EICMA show with Husqvarna’s two street concepts. A stout, but affordable, street bike that interests new and experienced riders alike, the KTM 390 Duke will be a welcomed addition to the US market in a few months.
KTM has already built a sport bike off the 390 Duke platform, and depending on which mood the Austrian company is in each week, KTM may or may not be working on an adventure/supermoto model as well.
That indecision hasn’t stopped Kunka & KTM Thailand from teaming up to play around with the baby Duke, as the subsidiary showed two custom “KTM 200 Duke-T” models at the country’s Motor Show this week.
From the cool of Melbourne it was on to the heat and humidity of Malaysia, for the Malaysian Grand Prix at the Sepang Circuit.
Clare and I arrived into Malaysia on Tuesday evening. For our first two nights we had decided to stay in downtown Kuala Lumpur, and picked a hotel close to the Petronas Towers to give us easy access to the rest of the city.
We had treated ourselves to a room with a Twin Towers view and what a view it was. I think you would struggle to find a better view of the towers anywhere in the city.
After spending Wednesday exploring Kuala Lumpur, we met up with Stephen and Trev who arrived from Melbourne. Trev and Clare stayed in the city for a bit more sightseeing and Stephen and I headed to track to collect our credentials.
I’d not found the heat of downtown Kuala Lumpur to bad, it was hot but I was coping okay. The area of the track was a whole different ball game.
KTM fans should brace themselves for another model, as the Austrians have been caught teasing a successor to the KTM 990 SMT. Based of the KTM 1290 Super Duke R platform, the new SMT borrows the Super Duke’s core, and adds proper panniers, taller suspension, more cowling, and a windscreen.
Visibly similar on the SMT are the chassis and motor of the Super Duke R, and as such the SMT highlights the same steel trellis design and single-sided swingarm.
The LC8 engine can easily be seen as well, and the SMT-sucessor can be seen with even the same stock exhaust as found on the 1290 Super Duke R.
Of course, any 200hp machine is more than a handful, and we doubt many H2 owners will keep their machines street legal for very long — it’s been explained to A&R that it doesn’t take much work to uncork the H2…we’re just not sure if that’s a good or bad thing though.
Ostentatious might be the best way to describe the new H2. Bringing back forced induction to the sport bike scene is a pretty bold move from Kawasaki, and something we will likely see more of from the Japanese manufacturers. The styling of the H2R was certainly…eye-catching…with all the winglets and dramatic lines, the H2 street bike is only slightly watered-down from that lurid design.
If there’s a motorcycle that launched at EICMA that I wish we had given more coverage to, it would be the 2015 Ducati Multistrada 1200. The new adventure-sport machine from Ducati is all-new for the next model year, though it would be hard to tell it from the photos. Even our modest collection of “up-close” photos here don’t do justice to the venerable Multistrada.
The face of the Multistrada 1200 has been reworked, with the “beak” softened a bit from its falcon-like profile. The intake inlets are larger in appearance, and the headlight housing is noticeably different with its six LED projectors for the Ducati Corner Lights system (on the “S” model).
This perhaps makes for an interesting “face” on the motorcycle, and like its predecessor, you will either love it or hate it.