Honda & Hitachi Join Forces on Electric Vehicle Motors

News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles. The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together. The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million). Honda Motor Co. and Hitachi Automotive Systems hope to finalize this deal by March 2017, and the new company will have subsidiaries in China and the United States – both of which will have sales and production capabilities.

US Lawmaker Introduces Bill to Close the EPA by 2018

A bill has been presented to the United States House of Representatives that would seek the closure of the Environment Protection Agency (EPA) by 2018. Proposed by Rep. Matt Gaetz (R – Florida), HB 861 will likely be a mixed bag for motorcycle enthusiasts, as it will deregulate environmental restrictions set at the federal level, leaving states to draft or adopt their own provisions, which will likely have a fracturing effect on the regulatory market for motorcycles. But, it will also mean the abolition of EPA regulations that many motorcyclists oppose, like the blending of ethanol in our fuel, and restrictions on noise, emissions, and vehicle modifications.

KTM Invests in Heads-Up Display Company NUVIZ

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others. Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017. NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

Red Bull Honda World Superbike Team Debuts

In an airplane hangar in Austria, Honda’s World Superbike team unveiled its wings…that is to say, the Red Bull Honda World Superbike Team debuted in the energy drink’s Hangar-7 facility in Salzburg today. As the name implies, Red Bull will be the title sponsor for Nicky Hayden’s and Stefan Bradl’s World Superbike title bid this year, on the updated 2017 Honda CBR1000RR SP2. This is the first time that Red Bull has been a title sponsor in the WorldSBK paddock, though the energy drink company’s livery can be seen on variety of bodywork throughout motorsport. “It’s a new year with a new bike, new title partner and new teammate, so there are definitely many changes ahead and a lot of things to look forward to,” said former MotoGP Champion Nicky Hayden.

PJ Jacobsen Gives His First Impressions of MV Agusta

PJ Jacobsen will once again be the sole American representation in World Supersport this year. The New Yorker had his first taste of his MV Agusta F3 in the dry while at the Jerez test, and came away suitably impressed by the bike that has won eight races in the hands of Jules Cluzel in recent years. The 23-year-old tested the bike in Jerez last year in what was seen as a shootout for the ride, but on a damp track he didn’t get a real feel for the bike. “Today was my first day on the bike this year,” said Jacobsen. “I did half a day on the MV last November in Jerez, but it was half wet, half dry so today was good to get out there. It was fully dry so I learned a lot and I’m quite happy with it. The bike is totally different to what I’ve ridden in the past, but the team works really well and they’ve impressed me.”

Check Out the 2017 Honda RC213V

The MotoGP launch season is still upon us, and now that we have seen the teams and bikes from Ducati, Suzuki, and Yamaha – it is time for Honda to take the wraps off the team its campaigning for its title defense. Debuting the 2017 Honda RC213V at a press event in Indonesia, not much has changed outwardly for the 240+ horsepower GP bike, though there a subtle differences to be seen, if you look closely and compare it to last year’s bike. The Repsol Honda fairings cover the biggest change that we know of, as reports from the test tracks confirm that Honda is experimenting with a “big-bang like” firing order on its V4 engine, a change from the “screamer” configuration of last season, which was handful for Marc Marquez and Dani Pedrosa to manage.

2016 Was A Very Good Year for Husqvarna

Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership. Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase. Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

2017 Suzuki GSX-RR Debuts in Malaysia

Debuting this weekend in Malaysia, the ECSTAR Suzuki MotoGP team has unveiled its team and livery for the 2017 season, which will see Andrea Iannone and Alex Rins riding the update Suzuki GSX-RR race bike. Suzuki has already shown that it has a bike capable of hunting for podiums; and on its best days, it can be a race-winner as well. For the 2017 season though, the Japanese brand hopes to build upon its success in 2016. As such, the ECSTAR Suzuki team has high hopes with the arrival Andrea Iannone, hoping that “Maniac Joe” can add some more wins to Suzuki’s tally. Looking long-term too, the addition of Alex Rins could be strong investment by Team Manager Davide Brivio, with Rins being one of Moto2’s top talents.

OEMs Are Trying to Block “Right to Repair” Laws

Asphalt & Rubber readers should be familiar with how attempts have been made to use the Digital Millennium Right Act (DMCA) as means of limiting how you can work on your vehicles, including your motorcycle. These attempts first started in 2015, and were pushed heavily by John Deere and the automobile lobby. Thankfully, last year the the Librarian of Congress allowed exemptions for vehicles to be applied to the DMCA, which will be in effect for the next two years. Now, the Motorcycle Industry Council (MIC) – a group that represents the interests of motorcycle manufacturers in the United States – is putting pressure on state legislatures and encouraging them to block “Right to Repair” bills that would codify the exemptions made to the DMCA.

EBR Motorcycles Shutting Down, Yet Again

EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand. Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations. The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

MV Agusta Relaunches in USA and Canada

01/10/2017 @ 12:59 pm, by Jensen Beeler17 COMMENTS

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market.

Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia.

According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles.

MV Agusta USA Set to Be Sold

01/09/2017 @ 1:04 pm, by Jensen Beeler11 COMMENTS

This week brings you more MV Agusta news, as Asphalt & Rubber has learned that MV Agusta USA is set to be sold in the coming days.

The rumored buyer is Joseph Elasmar, the Australian distributor for the Italian brand, who also imports a plethora of other small-volume brands, for the Australian market.

The move is part of an ongoing process to reorganize MV Agusta USA, in order for the Italian marque to re-enter more effectively into the American two-wheeled market.

An announcement of the deal’s signing is expected in the coming days.

MV Agusta USA Expands Dealer Network

04/29/2015 @ 9:47 pm, by Jensen Beeler4 COMMENTS

2015-MV-Agusta-F4-Jensen-Beeler

One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike.

As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key.

“We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA. “While we are not looking for extensive expansion, to best serve our enthusiastic riders we need to close the significant distances between service points across the USA.”

Not-A-Review: 2015 MV Agusta Motorcycles

02/20/2015 @ 12:18 pm, by Jensen Beeler29 COMMENTS

2015-MV-Agusta-F3-800-EAS-ABS-Jensen-Beeler

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery.

I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst.

Our course was the infield section of AutoClub Speedway, which is very tight and short. And to add to the mix, we had intermittent light rain, which made half of the course fairly slippery.

Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Thoughts on MV Agusta & A Story About Two Letters

02/16/2015 @ 7:51 pm, by Jensen Beeler43 COMMENTS

MV-Agusta-F3-800-Fotana-Jensen-Beeler

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course.

This article is “Part 1” of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go.

MV Agusta Gets €15 Million Loan for New Business Plan

01/02/2015 @ 7:19 pm, by Jensen Beeler7 COMMENTS

mv-agusta-logo

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM).

The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia.

The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta USA Announces 2015 Pricing

12/30/2014 @ 11:12 am, by Jensen Beeler7 COMMENTS

mv-agusta-turismo-veloce

MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.

The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.

But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.

MV Agusta to Focus on Growing US Market

07/31/2014 @ 3:33 pm, by Jensen Beeler6 COMMENTS

mv-agusta-logo

MV Agusta has announced its plan to grow the Italian motorcycle manufacturer’s presence in the USA, which includes strengthening the US dealer network, “enhancing connections” with existing customers, and increasing marketing investments.

To help implement these goals, MV Agusta has turned to E.I.M. for interim and permanent executive management solutions. MV Agusta also announced its intention for similar plans in Brazil, Asia, and select European counties (read: Germany, France, and the UK).

MV Agusta USA Back in Business in California

05/28/2014 @ 4:21 pm, by Jensen Beeler5 COMMENTS

MV-Agusta-F3-800-Ago-Giacomo-Agostini-17

Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.

MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.

Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.

MV Agusta No Longer Allowed to Sell Bikes in California

05/17/2014 @ 9:06 pm, by Jensen Beeler29 COMMENTS

MV-Agusta-F3-800-Ago-Giacomo-Agostini-upside-down

Tough news today for MV Agusta dealers and potential buyers, as the Italian motorcycle brand is no longer allowed to sell motorcycles in the State of California.

The California Department of Motor Vehicles publishes a list of vehicle makers that are no longer licensed to conduct business within the Golden State’s borders, and as you can imagine, the names are usually those of fly-by-night or foreign entities with less-than-reputable backgrounds.

In its most recent release, sent to dealers and registration services, the California DMV named MV Agsuta USA as one of the companies whose license to operate in California is no longer valid, which means 2014 model year machines can no longer be sold in California (we’re not sure how this affects 2013 and earlier machines that remain unsold at dealerships).