Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

Yamaha Folds Star Motorcycles Back into Its Core Brand

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name. The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings. As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic. Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Praëm BMW S1000RR – Getting Modern with Retros

We really like what we’ve seen so far from the guys at Praëm. Their first proper build, based off a Honda RC-51, was waaaay outside the box, and featured some really interesting design elements for us to chew on. Their follow-up to that work is no different. The Praëm BMW S1000RR is a modern riff on the classic superbike design – think of it as a 21st century take on late-20th century racing. As the name suggests, the donor bike is a BMW S1000RR, but the styling comes from something you would see in the 1980s – perhaps at the Suzuka 8-Hour endurance race, as Praëm suggests in their text. The “Optimus Praëm” build is a logical, yet a highly more functional, response to what we have seen in the café racer scene as of late.

MV Agusta Looking to Part Ways with Mercedes-AMG

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.

MV Agusta USA Expands Dealer Network

04/29/2015 @ 9:47 pm, by Jensen Beeler4 COMMENTS

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One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike.

As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key.

“We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA. “While we are not looking for extensive expansion, to best serve our enthusiastic riders we need to close the significant distances between service points across the USA.”

Not-A-Review: 2015 MV Agusta Motorcycles

02/20/2015 @ 12:18 pm, by Jensen Beeler28 COMMENTS

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As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery.

I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst.

Our course was the infield section of AutoClub Speedway, which is very tight and short. And to add to the mix, we had intermittent light rain, which made half of the course fairly slippery.

Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Some Thoughts on MV Agusta & A Story About Two Letters

02/16/2015 @ 7:51 pm, by Jensen Beeler43 COMMENTS

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MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course.

This article is “Part 1” of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go.

MV Agusta Gets €15 Million Loan for New Business Plan

01/02/2015 @ 7:19 pm, by Jensen Beeler7 COMMENTS

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Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM).

The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia.

The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta USA Announces 2015 Pricing

12/30/2014 @ 11:12 am, by Jensen Beeler7 COMMENTS

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MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.

The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.

But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.

MV Agusta to Focus on Growing US Market

07/31/2014 @ 3:33 pm, by Jensen Beeler6 COMMENTS

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MV Agusta has announced its plan to grow the Italian motorcycle manufacturer’s presence in the USA, which includes strengthening the US dealer network, “enhancing connections” with existing customers, and increasing marketing investments.

To help implement these goals, MV Agusta has turned to E.I.M. for interim and permanent executive management solutions. MV Agusta also announced its intention for similar plans in Brazil, Asia, and select European counties (read: Germany, France, and the UK).

MV Agusta USA Back in Business in California

05/28/2014 @ 4:21 pm, by Jensen Beeler5 COMMENTS

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Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.

MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.

Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.

MV Agusta No Longer Allowed to Sell Bikes in California

05/17/2014 @ 9:06 pm, by Jensen Beeler29 COMMENTS

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Tough news today for MV Agusta dealers and potential buyers, as the Italian motorcycle brand is no longer allowed to sell motorcycles in the State of California.

The California Department of Motor Vehicles publishes a list of vehicle makers that are no longer licensed to conduct business within the Golden State’s borders, and as you can imagine, the names are usually those of fly-by-night or foreign entities with less-than-reputable backgrounds.

In its most recent release, sent to dealers and registration services, the California DMV named MV Agsuta USA as one of the companies whose license to operate in California is no longer valid, which means 2014 model year machines can no longer be sold in California (we’re not sure how this affects 2013 and earlier machines that remain unsold at dealerships).

2010 MV Agusta F4 Pricing at $18,500 MSRP

06/22/2010 @ 3:10 pm, by Jensen Beeler13 COMMENTS

MV Agusta USA has announced that pricing for the 2010 MV Agusta F4 superbike will be set at $18,500 MSRP. MV hopes that his price point will make the bike a competitive entry in the US market, and is aimed squarely at the Ducati 1198S ($21,795) and Aprilia RSV4 Factory ($20,999) on price, while still offering a bike with traction control and adjustable engine maps (not to mention 186hp) at a lower price point than the two other Italian brands.

MV Agusta USA Boss Confirms Small-Displacement Motorcycle is in the Works

06/04/2010 @ 12:10 pm, by Jensen Beeler7 COMMENTS

Autoblog‘s Jeremy Korzeniewski got a chance to talk with MV Agusta USA boss man Larry Ferracci, where the Director of Operations confirmed that MV Agusta is working on a small-displacement motorcycle, saying “a smaller displacement bike is definitely in the plans for MV Agusta in the near-term future.” The news should be somewhat obvious to A&R regulars, as the “F3”, as its been called, three-cylinder prototype has been spotted both on the road and on the track several times now in F4 fairings.