Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta USA Announces 2015 Pricing

12/30/2014 @ 11:12 am, by Jensen Beeler7 COMMENTS

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MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.

The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.

But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.

Technical Specifications of the MV Agusta Stradale 800

10/30/2014 @ 10:16 pm, by Jensen Beeler5 COMMENTS

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Earlier today, we showed you the first photo of the MV Agusta Stradale 800. Essentially an MV Agusta Rivale with touring bags and a windscreen, the technical specifications of the MV Agusta Stradale tell a slightly different story though.

The biggest different between the Rivale and the Stradale comes from the 798cc three-cylinder engine, which is down 10hp, and thus makes 115hp at 11,000 rpm. The power disadvantage seems to come from a lower rev limit — a simple but effective way to differentiate the Stradale from the Rivale to consumers.

LEAKED: First Photo of the MV Agusta Stradale 800

10/30/2014 @ 7:06 am, by Jensen Beeler15 COMMENTS

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Our Bothan spies are hard at work, ahead of this year’s EICMA show, and thus we have another leaked photo for your viewing pleasure. Giving us our first glimpse at the rumored MV Agusta Stradale 800, we can see that Varese is borrowing heavily from Ducati’s playbook.

If the Rivale was MV Agusta’s response to the Ducati Hypermotard, then the Stradale is the company’s riff on the Ducati Hyperstrada, as our photo shows what appears to be a Rivale with bags and a windscreen attached.

48 Hi-Res Photos of the MV Agusta Rivale 800

10/30/2013 @ 6:58 am, by Jensen Beeler7 COMMENTS

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The only way to describe the machines that come out of Varese, Italy is to call them rolling pieces of art, as the name MV Agusta has become synonymous with iconic motorcycle design. The latest from the Italian marque may cause some controversy in that regard though, as you either love or hate the lines of the 2014 MV Agusta Rivale 800.

For us, there are many aspects of the machine that we find exquisite, though if we had to draw one criticism, it would be the triangular headlight shape. Still, looking at the lines that comprise the three-piped exhaust, the shape of the “stinger” tail, and the proportions of this maxi-motard, we find great comfort in the Rivale’s aesthetics.

Our friend Iwan van der Valk from Testmotor.nl recently tested the MV Agusta Rivale 800, and called it “an exclusive product which will never sell in great numbers…which will probably suit the Tifosi of this brand perfectly fine.”

We are inclined to agree. Whereas the F3 was built with mass-consumption in mind, the Rivale is aimed at the already small hypermotard market. A bike for  discerning few, we have 48 high-resolution photos of the 2014 MV Agusta Rivale 800 after the jump.

MV Agusta Rivale Production in the Second-Half of 2013

03/15/2013 @ 3:18 pm, by Jensen Beeler7 COMMENTS

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Breaking cover in November 2012, the MV Agusta Rivale 800 is the Italian brand’s newest addition to its motorbike family, and features a new 800cc three-cylinder engine, which also powers the mid-range MV Agusta Brutale 800.

Whereas most brands debut a model at the INTERMOT or EICMA shows in the fall, and then release that models in the spring of the following year, MV Agusta has a slightly different timeline, which could make things interesting for when the Rivale actually makes it onto dealership floors.

XXX: 29 Photos of the MV Agusta Rivale 800

12/10/2012 @ 10:06 am, by Jensen Beeler17 COMMENTS

If there is an “on-the-fence” model from the EICMA motorcycle show, it is the MV Agusta Rivale. Highly anticipated ahead of the show in Milan, the Rivale debuted to mixed reactions regarding its design, giving the small Italian company perhaps its first ugly duckling moment in modern history. We’re still on the fence though.

On paper, the MV Agusta Rivale 800 strikes all the right nerves. Its 798cc three-cylinder motor puts out 123hp, while its heft sums to 375 lbs. Coming with the Varese company’s MVICS electronics package and a €10,990 price tag, perhaps the only thing on the spec sheet that we don’t like about the Rivale is its “second-half of 2013″ availability date, which could easily become “early 2014″ if the MV Agusta F3’s arrival teaches us anything.

Beauty or The Beast? We have 29 photos from MV Agusta to help you ponder that, after the jump of course.

More Photos of the MV Agusta Rivale

11/16/2012 @ 9:08 am, by Jensen Beeler15 COMMENTS

Debuting the MV Agusta Rivale at the EICMA motorcycle show, the company from Varese didn’t give us too much in terms of press photos of its new 800cc hypermotard. Based off the MV Agusta Brutale 800, the Rivale has been highly anticipated ahead of the Milan show, and with our first glimpses of the machine, it is clear that the Rivale is has a look that is unique in the MV Agusta line (though you may find some hints from other Italian manufacturers within its lines).

We go back and forth on whether we like the new MV Agusta Rivale, and our feelings on the machine might depend on which angle we are looking at it from. Beautiful in profile, the Rivale has an intriguing tail section as well, which seems to be a design element that the Italian company triumphs with consistently.

That headlight though…it is like the Ducati Streetfighter, only worse. That being said, this author criticized the SF1098 when it first debuted at EICMA, and then promptly bought one when he got back to the USA, so…we’ll let you make your own minds up on that one.

Like the Ducati, we might have to reserve judgment until we see a Rivale in the flesh, as so often is the case with motorcycles and the internet. Priced €500 cheaper than the now water-cooled 2013 Ducati Hypermotard, and €1,500 cheaper than the Ducati Streetfighter 848, one thing is clear: MV Agusta means to take a piece of Ducati’s business with what we figure will be an $11,000 bike — interesting stuff for sure. There are a few photos of the MV Agusta Rivale live from EICMA after the jump — courtesy of our good friends at OmniMoto.

2013 MV Agusta Rivale 800 Breaks Cover

11/11/2012 @ 3:08 pm, by Jensen Beeler14 COMMENTS

MV Agusta continues to push out details and photos of its 2013 models ahead of next week’s EICMA show, giving us our first proper look of the 2013 MV Agusta Rivale 800. Sharing its 798cc three-cylinder motor with the MV Agusta Brutale 800, the MV Agusta Rivale 800 is the Varese brand’s take on the niche hypermotard market.

Giving us already a glimpse of the MV Agusta Rivale with the company’s concept sketch of the machine, it is clear from the finished product that MV Agusta has channeled a great deal of the Ducati Hypermotard in the Rivale, with the two bike’s sharing a very similar visage.

Official Sketch of the MV Agusta Rivale

10/31/2012 @ 2:01 pm, by Jensen Beeler9 COMMENTS

Ahead of its debut in a couple week at the EICMA show in Milan, the MV Agusta Rivale has broken some of its cover, with the Italian “motorcycle art” manufacturer releasing an official sketch of the upcoming hypermotard-styled motorcycle. Obviously looking to drum-up some buzz about MV Agusta’s third addition to the company’s three-cylinder range, we think the sketch will have the desired effect.

The MV Agusta Rivale Will Be 800cc?

07/06/2012 @ 3:41 pm, by Jensen Beeler7 COMMENTS

According to Moto Revue, MV Agusta is set to debut an 800cc-powered model later this year, which is an interesting tidbit for anyone who has been following MV Agusta lately. Set to debut the MV Agusta Rivale at EICMA this November, the newest model from the historic Italian is said to be a hypermotard-esque machine that is loosely based off the MV Agusta Brutale 675.

Following the logical genesis of the Brutale 675 using the MV Agusta F3’s 675cc three-cylinder motor, most assumed that the MV Agusta Rivale would feature only chassis changes, and retain the same supersport-inspired motor. However, the news from Moto Revue puts that idea into doubt, and likely tips the Rivale to being an 800cc rival to bikes like the spied Ducati Hypermotard 848 and Husqvarna Nuda 900.