Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Moto Guzzi MGX-21 Prototype

11/05/2014 @ 6:35 am, by Jensen Beeler29 COMMENTS

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Cruisers really aren’t our cup of tea here at Asphalt & Rubber, which might explain the lack of coverage for America’s gift to the two-wheeled world on our website. That being said, it’s hard to pass on the lurid Moto Guzzi MGX-21 prototype that is on display at this year’s EICMA show.

A reworked Moto Guzzi California 1400, the MGX-21 is clad in carbon fiber, matte black paint, and red highlights. The carbon fiber disc wheels are a nice touch too (that’s a 21″ wheel up front, by the way), as are the sweeping lines from the front cowl and fenders.

We’re finding ourselves a bit smitten with this Moto Guzzi, as true to the brand, it strays from the cruiser norm. We think you’ll like it too, check out the photos after the jump.

Moto Guzzi V7 II – A Classic Evolves

09/25/2014 @ 1:12 pm, by Jensen Beeler12 COMMENTS

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In addition to the Aprilia Caponord 1200 Rally, Piaggio is teasing another new motorcycle at the INTERMOT show, the Moto Guzzi V7 II. An evolution of the previous V7 design, the 2015 Moto Guzzi V7 II features an all-new close-ratio six-speed gearbox, which also has a revised clutch.

Other additions include dual-channel ABS brakes to the V7 line, as well as traction control; while other changes include moving the transverse 90º v-twin 10mm lower in the frame, and also pitching the lump forward 4º than on the previous generation.

At the Sixth Annual Quail Motorcycle Gathering

05/20/2014 @ 7:11 pm, by Bryan Delohery8 COMMENTS

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As summer is upon us, avid motorcycle fans all across the country are gearing up for some of the hottest events of the season, the Isle of Man TT, World Superbikes, and Speed Week are some of the first that come to mind.

With so many high profile events taking place during the summer season it is often easy to overlook great opportunities that may be going on right in your own backyard, such as the Quail Lodge Motorcycle Gathering in Carmel, California.

After pulling into the Quail Lodge Golf Club, there was a distinct tone of class in the air, although that may have been due to the machinery that littered the parking greens, a Jaguar E-Type, Ferrari 355 Spyder, and Porsche 911 GT2 just to name a few.

Upon entrance to the show, it was apparent that this was not just another motorcycle show, and that I was in for a treat as one of the first motorcycles to greet me was an early Simplex Servi-Cycle.

Presented by Tudor, the show is in its sixth consecutive year, and truly does not disappoint with something for everyone, ranging from some of the rarest, most elusive bikes ever made like the 1950 Rumi Turismo to entries that were on the forefront of cutting edge technology such as the Lightning Motorcycles LS-218.

With so many amazing motorcycles and such a rich two-wheeled history all in one place, it was a bit overwhelming trying to figure which gems deserved more photographic attention than others, but there were a handful that really stood out.

Recall: Moto Guzzi Griso, Norge, & Stelvio

08/12/2013 @ 12:18 pm, by Jensen BeelerComments Off

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Piaggio Group Americas is recalling certain model year 2012-2013 Moto Guzzi Griso, Moto Guzzi Norge, and Moto Guzzi Stelvio motorcycles because of a manufacturing fault in the rear suspension connecting links, which could fracture and collapse the rear suspension.

Affecting 680 units in total, the bikes in question are Stelvio NTX 1200 motorcycles manufactured February 6, 2012 through April 10, 2013, Norge 1200 motorcycles manufactured January 25, 2012 through March 21, 2013, and Griso 1200 motorcycles manufactured January 26, 2012 through April 29, 2013.

Three Moto Guzzi V7 Models Coming to America for 2013

09/26/2012 @ 9:16 am, by Jensen Beeler17 COMMENTS

For the new model year, Moto Guzzi is bringing three variations of its V7 line to the United States with includes the 2013 Moto Guzzi V7 Stone, 2013 Moto Guzzi V7 Racer, and 2013 Moto Guzzi V7 Special. Based around the Italian company’s revised 750cc 90° longitudinally mounted v-twin motor, all three models also sport a cardan-shaft drive and double-cradle “Tonti” frame, for that classic Guzzi retro look.

The three Moto Guzzi V7 models should be popular with riders who are looking for a throw-back aesthetic, with a bit more modern engineering. That being said, Moto Guzzi has struggled for traction in the US market, due in part to an inadequate supply/support chain, but also because of some confusing marketing and segment placement.

While the Piaggio Group subsidiary struggles to find its identity, we think the company should further explore bikes like the V7, which provides a unique alternative to the standard modern-bike fare, and creates a bit of distance between Moto Guzzi and the rest of the Piaggio Group line-up.

Spy Photo: Are You The New Moto Guzzi Stelvio?

05/31/2012 @ 11:55 am, by Jensen Beeler7 COMMENTS

Is Moto Guzzi working on a new adventure model? These spy photos would seem to suggest that is the case, as this bike was caught outside of Piaggio HQ, with the longintudinal v-twin heads popping out of the sides of the spoked-wheel machine. Caught by Moto.it, the Italian publication seems to think this is more of a super/hypermotard type of machine, though the proportions to us look to be more well-suited for adventure touring.

Moto Guzzi Sportbike Concept by Luca Bar Design

03/28/2012 @ 1:46 pm, by Jensen Beeler34 COMMENTS

We are big fans of Luca Bar’s imagination and what comes from the stylus of Luca Bar Designs, and today just reinforces that point further. Drafting a Moto Guzzi sportbike concept, Luca has created a very eye-catching design that takes the longitudinal v-twin motor and places it into a modern sportbike chassis.

With the frame design and tail section borrowed from the Aprilia RSV4, the front-end incorporates a Hossack suspension system, instead of the customary fork tubes. The single-sided swingarm is a nice touch, and of course everyone loves carbon fiber bodywork.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

Moto Guzzi 1200 Sport ‘Corsa’ Special Edition

05/16/2011 @ 6:46 am, by Jensen Beeler2 COMMENTS

Our British cousins across the ponds are some lucky buggers today, as the Moto Guzzi 1200 Sport ‘Corsa’ Special Edition was just released from the Italian brand. Taking your standard Moto Guzzi 1200 Sport, and dressing it up in a special red & white paint scheme with gold trim, the 1200 Sport ‘Corsa’ is an attractive take on a classic motorcycle line. Sure the special edition model is just some fresh paint on the v-twin standard, but Moto Guzzi isn’t adding on any additional cost for the machine (£9,378 OTR), which just makes this simply a very attractive option in the 1200 Sport line-up. Tastefully done, it shows that a little extra styling can go a long way.

Paolo Timoni Out at Piaggio Group Americas

03/10/2011 @ 8:10 am, by Jensen Beeler3 COMMENTS

It’s been bad year so far for motorcycle industry CEO’s in the United States, as we hear the Piaggio Group is having a shake-up of their own. After six years with the Italian company, Paolo Timoni is stepping down from his position as President & CEO of the Piaggio Groups Americas office, and will be replaced by Miguel Martinez. Martinez is the former General Manager of Piaggio Spain, and will report directly to Stefano Sterpone, Executive Vice President EMEA & Americas 2-Wheeler Sales & Marketing.