Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

MotoGP: Movistar as Yamaha’s Title Sponsor for Five Years

03/05/2014 @ 9:49 am, by David Emmett10 COMMENTS

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It is finally official. Yamaha have today announced that they have signed a five-year deal with Spanish telecommunications company Movistar to act as title sponsor for the factory Yamaha team.

The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP.

The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid.

Regarding the Jorge Lorenzo’s Barcelona ‘Crib’ Video

12/12/2013 @ 3:34 pm, by Jensen Beeler48 COMMENTS

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For those MotoGP who live a rich life on the internet, you probably already know what I am referring to in this story’s headline, but for those of you who prefer to live your lives in the real world, I will give a quick primer to this off-season MotoGP story. Late last week, Monster Energy’s “Dirt Shark” video series featured Jorge Lorenzo’s home in Barcelona, Spain on its website and Monster’s YouTube channel.

The “Dirt Shark” show is a bit more “MTV Cribs” than it is “Lifestyles of the Rich and Famous” in its approach. It only focuses on Monster’s sponsored athletes, and aims to glamorize their homes and lifestyles — along with an obligatory shot of their Monster-chocked refrigerator. However, the video on Lorenzo’s house appeared briefly on Monster Energy’s YouTube channel, as well as on DirtShark.com, before it was taken down.

It was removed because of harsh criticism in Spain for its showing, though it’s not clear if Lorenzo asked for it to be removed, or it Monster buckled to the public pressure — it’s probably a little bit of both, and frankly doesn’t really matter.

It didn’t take long though for low-quality web-rips of the video to circulate through social media sites though, and beyond Lorenzo’s stunning vistas, immensely large gym (where he says he works out three to four hours a day), the video is littered with young women tanning by Lorenzo’s pool, lounging in his hot tubs, and dancing in his miniature discotheque (so awkward).

Superlatively “The World’s Most Awesome Road Race”

06/25/2013 @ 6:39 pm, by Jensen Beeler4 COMMENTS

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Monster Energy doesn’t really have a reputation for being understated, so we should probably cut them some slack when “The World’s Most Awesome Road Race” is the title of the their four-and-half-minute tribute to the Isle of Man TT. After all if you have seen TT in person, you will probably agree with Monster’s assessment. As the kids say, it’s cray.

The title sponsor for the two Supersport races, and the personal sponsor to a number of riders, namely the King himself John McGuinness, Monster Energy is a great supporter of this iconic road race, and has been doing its part to help cross-polinate athletes with the Manx race, so it’s good to see them promoting the sport even further with videos like this.

If you are like us and going through a bit of Isle of Man TT withdrawal, here is a little something more to help you ease those pangs. A video of the “most awesome” road race is after the jump.

Valentino Rossi Takes a NASCAR Test Drive

04/23/2013 @ 11:31 am, by Jensen Beeler27 COMMENTS

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Any loyal Valentino Rossi fan knows that The Doctor is an avid four-wheel driver. Testing everything from Rally to Formula 1, many think that Rossi will go to the four-wheel world after his time in the two-wheeled world is done. Which series that could be is up for contention (we very much doubt it will be in the Australia V8 cars though), though the name NASCAR might have to be added to the list.

Fresh off Sunday’s Grand Prix of the Americas, Monster Energy gave Rossi a chance to lap with Kyle Busch’s 650hp Toyota race car at the 1.5-mile Charlotte Motor Speedway. Though Rossi started out slow, he ultimately set some impressive numbers (what would have been a Top 15 in the Nationwide Series practice at Charlotte). Of course, it helps when you have the one of the most successful NASCAR drivers in the series giving you track notes and talking in your ear over the radio.

MotoGP: Valentino Rossi’s Sepang Livery, Just Add Monster

02/04/2013 @ 8:47 am, by Jensen Beeler3 COMMENTS

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You can tell it is the off-season when the subject of what Valentino Rossi’s Yamaha YZR-M1 will look like is an instant buzzworthy item, and you know MotoGP fans have been pretty hard-up over the past few months when even the test livery creates a frothing at the mouth. Today is no different.

Allegedly tweeted by the bike itself, Valentino Rossi’s test livery for MotoGP’s first pre-season test at Sepang is already creating quite a stir on Twitter. There isn’t all that much different about the Sepang livery and the livery on the Yamaha M1 that Rossi tested last November in Valencia, except of course for the fact that Monster Energy has been added to the layout.

This is Not Rossi’s New Yamaha MotoGP Livery

01/14/2013 @ 1:14 pm, by Jensen Beeler9 COMMENTS

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The great winter depression is nearly over for MotoGP fans, as tomorrow Ducati Corse will debut its 2013 team(s) for the premier class, and soon enough we will see similar events from Honda and Yamaha as well. In February, the boys with their bikes will be back on the track, as the pre-season tests at Sepang again give us our first glimpse at the teams’ progress over the off-season.

Of course, the anticipation doesn’t stop some. Take graphic designer and DeviantArtist Samuel from Italy, he spent the long-winter months photoshopping together what many Rossi fans have been speculating about: the nine-time World Champion’s new livery now that Monster is sponsoring the Yamaha Racing MotoGP team.

Video: Valentino Rossi’s Mugello Helmets, Part 2

07/14/2012 @ 1:01 am, by Jensen BeelerComments Off

Monster’s series on Valentino Rossi’s Mugello helmets continues (Part 1 here), with this second installment just teasing out the nine-time World Champion’s signature special Mugello helmet. The video is certainly less wordy than the first, and from what we can gather, Rossi will have a ring of flowers on his head for the Italian GP.

With MotoGP to take to the historic Italian track for FP3 and Qualifying in just a few hours, we shouldn’t have too long to wait to see the final product from Aldo Drudi. Until then, this video will have to suffice. Check it out after the jump.

Video: Valentino Rossi’s Mugello Helmets, Part 1

07/12/2012 @ 10:07 pm, by Jensen Beeler5 COMMENTS

It looks like Monster Energy has a nice video series cooking with Valentino Rossi, just ahead of the nine-time World Champion racing in front of his home crowd this weekend at the Italian GP. Of course, Rossi is known for his special helmets at the Mugello round, and 2012 will be no different, as The Doctor once again has trusted Aldo Drudi to paint him a special AGV lid for the race.

Usually a surprise to race fans, the last few years we have been getting peeks of the Drudi’s work on Twitter, usually from Rossi’s mechanics Alex Briggs. But for this year, Monster and Rossi have teamed up to make a special multi-part promo video to promote the helmet, and the race.

Yeah sure it’s a promotional work for Monster (a personal sponsor of Rossi), but it is actually pretty interesting to hear Valentino, in his own words, explain the significance and meaning behind his and Drudi’s collaborations.

If this first part is any indication of what is to come, we should be in for a nice little web series this race-weekend, though no one is expecting a miracle from Rossi and the Ducati Corse team in their results. Check the video out after the jump.

Jorge Lorenzo Goes Rockstar

01/10/2011 @ 1:22 pm, by Jensen Beeler11 COMMENTS

Two interesting things to note today: 1) the internet is an endless source of entertainment, especially when MotoGP Champions take to social media like Facebook & Twitter, and 2) when Jorge Lorenzo starts dressing up like Kid Rock, we can finally see how ridiculous us Americans must look to other people of the world. Observations on life aside, Lorenzo appears to have quietly picked up sponsorship with Rockstar Energy Drink, which resulted in this photo being sent out to his Twitter followers.