At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Two Enthusiasts Podcast #46 – Caveat Emptor

03/07/2017 @ 10:59 am, by Jensen Beeler8 COMMENTS

Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.

As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.

The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.

We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Preview of the Valencia GP: Farewell to Teams & Sponsors, And Hello to New Opportunities

11/10/2016 @ 10:20 pm, by David Emmett2 COMMENTS

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And so the 2016 MotoGP season is nearly at an end. Though the major honors have been awarded, there are still the final few t’s to cross and i’s to dot. We have our three champions – Johann Zarco the last to wrap up the title in Moto2 at Sepang.

Honda are hot favorites to win the constructors’ championship, while Movistar Yamaha hold a narrow lead in the team championship. Cal Crutchlow has a commanding 17-point lead in the battle for top independent rider. Second place in both Moto2 and Moto3 is still up for grabs.

In reality, these don’t matter all that much. Once the championship is settled, the riders on the grid race for pride. And given that we are talking about the best professional motorcycle racers in the world, there is an awful lot of pride at stake.

So the battle at Valencia will be just as fierce as anything that has come before. If anything, it will be even more fierce, given that nobody has very much to lose.

They will need an extra dash of abandon at Valencia. The circuit is pushed up against a hillside, and encircled by grandstands, cramming a serpentine four kilometer track into a very tight space. Reaching the required Grand Prix length requires a lot of corners, and that drops the average speed.

Valencia is the slowest circuit on the calendar, and with so many tight corners, passing spots are few and far between.

Turn 1 is an obvious candidate, a hard-braking left turn at the end of a long straight. Turn 6, another sharp left hander after a short straight. And a final dive up the inside into Turn 14, after the long and glorious left at Turn 13.

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Got an Hour? Watch This Valentino Rossi Movie Series

07/29/2016 @ 2:20 pm, by Jensen Beeler4 COMMENTS

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Monster Energy’s five-part video series on Valentino Rossi has finally come to its conclusion, and for fans of The Doctor, it is roughly an hour of video that hammers home the continued idolization of the Grand Prix motorcycle racer that many refer to as The G.O.A.T. or Greatest Of All Time.

Episode One gives us the genesis story of Valentino Rossi as a motorcycle racer, and as a popular figure. The episode, along with the series as a whole, relies on Rossi’s inner circle to tell most of the Italian’s story, and the episode sets the stage for things to come.

Mugello is the epicenter of the second episode, as it sets the tone for the motorcycle racing culture in Italy, and the iconic race track has been home to a number of Rossi’s post-race antics and famous one-off helmet designs.

The third episode focuses on The Ranch, Valentino Rossi’s flat track course and training facility in Tavullia, Italy. The dream of any rider, you can tell that Rossi is proud of his creation, and what it affords him to do with honing his tradecraft, as well as hanging out with his friends.

Episode Four basks in the yellow glory that is Valentino Rossi. This episode is the neon wet dream of all hardcore Valentino Rossi fans, as it shows not only Rossi’s impressive racing career, but also sets a narrative for how Valentino has shaped the MotoGP Championship.

The final installment is the moneymaker, with obvious nods and plugs for Valentino Rossi’s various business enterprises, sponsors, and partnerships.

In a less schwarmy way though, the fifth episode also takes a look at the VR46 Academy, which is developing the talent of young Italian racers. This is critical element not only to Valentino Rossi’s legacy, but the continued Italian powerhouse in motorcycle racing.

Love him or hate him, you cannot deny the racing talent and business juggernaut that Valentino Rossi has become. Any true MotoGP racing fan owes it to themselves to spend some time watching these videos, even if they make you curiously thirst for a Monster Energy drink.

We have all five of them waiting for you, after the jump.

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How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett21 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

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MotoGP: Movistar as Yamaha’s Title Sponsor for Five Years

03/05/2014 @ 9:49 am, by David Emmett10 COMMENTS

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It is finally official. Yamaha have today announced that they have signed a five-year deal with Spanish telecommunications company Movistar to act as title sponsor for the factory Yamaha team.

The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP.

The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid.

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Regarding the Jorge Lorenzo’s Barcelona ‘Crib’ Video

12/12/2013 @ 3:34 pm, by Jensen Beeler48 COMMENTS

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For those MotoGP who live a rich life on the internet, you probably already know what I am referring to in this story’s headline, but for those of you who prefer to live your lives in the real world, I will give a quick primer to this off-season MotoGP story. Late last week, Monster Energy’s “Dirt Shark” video series featured Jorge Lorenzo’s home in Barcelona, Spain on its website and Monster’s YouTube channel.

The “Dirt Shark” show is a bit more “MTV Cribs” than it is “Lifestyles of the Rich and Famous” in its approach. It only focuses on Monster’s sponsored athletes, and aims to glamorize their homes and lifestyles — along with an obligatory shot of their Monster-chocked refrigerator. However, the video on Lorenzo’s house appeared briefly on Monster Energy’s YouTube channel, as well as on DirtShark.com, before it was taken down.

It was removed because of harsh criticism in Spain for its showing, though it’s not clear if Lorenzo asked for it to be removed, or it Monster buckled to the public pressure — it’s probably a little bit of both, and frankly doesn’t really matter.

It didn’t take long though for low-quality web-rips of the video to circulate through social media sites though, and beyond Lorenzo’s stunning vistas, immensely large gym (where he says he works out three to four hours a day), the video is littered with young women tanning by Lorenzo’s pool, lounging in his hot tubs, and dancing in his miniature discotheque (so awkward).

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Superlatively “The World’s Most Awesome Road Race”

06/25/2013 @ 6:39 pm, by Jensen Beeler4 COMMENTS

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Monster Energy doesn’t really have a reputation for being understated, so we should probably cut them some slack when “The World’s Most Awesome Road Race” is the title of the their four-and-half-minute tribute to the Isle of Man TT. After all if you have seen TT in person, you will probably agree with Monster’s assessment. As the kids say, it’s cray.

The title sponsor for the two Supersport races, and the personal sponsor to a number of riders, namely the King himself John McGuinness, Monster Energy is a great supporter of this iconic road race, and has been doing its part to help cross-polinate athletes with the Manx race, so it’s good to see them promoting the sport even further with videos like this.

If you are like us and going through a bit of Isle of Man TT withdrawal, here is a little something more to help you ease those pangs. A video of the “most awesome” road race is after the jump.

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Valentino Rossi Takes a NASCAR Test Drive

04/23/2013 @ 11:31 am, by Jensen Beeler27 COMMENTS

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Any loyal Valentino Rossi fan knows that The Doctor is an avid four-wheel driver. Testing everything from Rally to Formula 1, many think that Rossi will go to the four-wheel world after his time in the two-wheeled world is done. Which series that could be is up for contention (we very much doubt it will be in the Australia V8 cars though), though the name NASCAR might have to be added to the list.

Fresh off Sunday’s Grand Prix of the Americas, Monster Energy gave Rossi a chance to lap with Kyle Busch’s 650hp Toyota race car at the 1.5-mile Charlotte Motor Speedway. Though Rossi started out slow, he ultimately set some impressive numbers (what would have been a Top 15 in the Nationwide Series practice at Charlotte). Of course, it helps when you have the one of the most successful NASCAR drivers in the series giving you track notes and talking in your ear over the radio.

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MotoGP: Valentino Rossi’s Sepang Livery, Just Add Monster

02/04/2013 @ 8:47 am, by Jensen Beeler3 COMMENTS

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You can tell it is the off-season when the subject of what Valentino Rossi’s Yamaha YZR-M1 will look like is an instant buzzworthy item, and you know MotoGP fans have been pretty hard-up over the past few months when even the test livery creates a frothing at the mouth. Today is no different.

Allegedly tweeted by the bike itself, Valentino Rossi’s test livery for MotoGP’s first pre-season test at Sepang is already creating quite a stir on Twitter. There isn’t all that much different about the Sepang livery and the livery on the Yamaha M1 that Rossi tested last November in Valencia, except of course for the fact that Monster Energy has been added to the layout.

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This is Not Rossi’s New Yamaha MotoGP Livery

01/14/2013 @ 1:14 pm, by Jensen Beeler9 COMMENTS

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The great winter depression is nearly over for MotoGP fans, as tomorrow Ducati Corse will debut its 2013 team(s) for the premier class, and soon enough we will see similar events from Honda and Yamaha as well. In February, the boys with their bikes will be back on the track, as the pre-season tests at Sepang again give us our first glimpse at the teams’ progress over the off-season.

Of course, the anticipation doesn’t stop some. Take graphic designer and DeviantArtist Samuel from Italy, he spent the long-winter months photoshopping together what many Rossi fans have been speculating about: the nine-time World Champion’s new livery now that Monster is sponsoring the Yamaha Racing MotoGP team.

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