For a long time, I have been unhappy with how we do motorcycle reviews here at Asphalt & Rubber – and if I am being real honest, I have been unhappy with how the industry as a whole deals with motorcycle reviews, especially in this new crazy online world.
Mea culpa, A&R is just as guilty as the rest when it comes to publishing motorcycle reviews. We have been just as lazy as the next publication, as we try to chase elusive pageviews at the end of each bike launch, with timely but flaccid prose (with varying degrees of success, on both accounts, I should say).
Well, I want that to stop. It is dumb, and it is bad for the ecosystem.
So, starting today we are going to try a new motorcycle review format – one that I have been chewing on for several months now. It is a three-pronged approach to bike reviews, which sees us trying to achieve different goals with each of our three postings about the new motorcycles we ride. Let me break them down for you.