Details of the transaction have not been disclosed, other than the deal concluded in September 2020, but we do know that Chris Hunter will continue on as the Editor-in-Chief of Bike EXIF.
“We’ve long thought that Iron & Air Magazine and Bike EXIF would be the perfect complement to one another,” said Iron & Air Media co-founders Adam Fitzgerald and Gregory George Moore.
“Now that we’re two sides of the same coin, our combined resources will make the two properties even stronger and enable us to provide the most robust view of the custom culture within the motorcycle industry. We’re excited to offer enthusiasts even more premium analog and digital experiences via our magazine, website and social ecosystem.”
This acquisition should be a strong one for both brands, as they should compliment each other by focusing on a similar demographic of rider, while having disciplines without much overlap.
“I’ve been a reader and admirer of Iron & Air Magazine since the first few issues, because we both focus on the best stories, photography and tech skills. The chance to work together was impossible to turn down,” said Chris Hunter, Publisher and Founder of Bike EXIF.
From our perspective, the now-formed Iron & Air Media platform will take the stage as the premier venue for reaching riders interested in the custom motorcycle scene, with a heavy hand on that segment’s lifestyle side as well.
On a personal note, I am very excited by what this news means for Chris Hunter, whom I consider a colleague and friend.
I am a big fan of Chris’s work, and what he has done with Bike EXIF over the years. I wish him and the whole Bike EXIF / Iron & Air crew the best going forward together.
Source: Iron & Air Media