New Kawasaki Ninja ZX-10R Coming for 2016

Superbike fans should rejoice to the news that Kawasaki has an all-new ZX-10R in the works for the upcoming model year. The news comes from Germany’s reliable Speedweek publication, which interviewed Guim Roda, the Team Manager of Kawasaki’s World Superbike racing effort. Talking to Speedwekk, Roda said “we will have a new Kawasaki ZX-10R in 2016. The concept will be the same but, with some details and changes, it will be even more competitive. Given that the current rules are very restricted, the motorbikes have to be developed with an eye on the sport. We are heading on a path that Aprilia, Ducati and BMW have already taken for this year by bringing out new bikes.”

SCTA Cancels Bonneville Speed Week, Again

Bad news continues from the Bonneville Salt Flats, as the SCTA has officially cancelled its upcoming Speed Week event — an event that was cancelled last year as well. As we reported earlier, Speed Week was put into serious doubt because of the conditions of the salt flats, which were shown to have a thin salt layer and wet/muddy conditions that made the historic site unsuitable for land speed racing. Spending Tuesday morning at Bonneville looking for a suitable stretch of salt for a 2.25-mile course, SCTA President/Race Director Bill Lattin & the BNI Chairman Roy Creel deemed the conditions unsafe for a race course, and thus dashed any hopes of the event being salvaged.

Rumors: Ducati 1299 Streetfighter & New Engine Coming?

If you believe everything you read on the internet, then surely you know that Ducati is allegedly getting ready to release a Panigale-based Streetfighter in the next few months. Another potent rumor making the rounds is that Ducati is working on a totally new v-twin engine, which will meet Euro 4 emission standards. The first rumor got its start from Visordown, which says that it has received an invitation for press launch in September that will consist of “a track test for a road bike.” The second rumor comes from Moto-Station, with the French site getting word from a source that Ducati has an all-new Euro 4 compliant engine that it will debut at EICMA this November. They go on to speculate that the engine could have Ducati Variable Timing (DVT), and would fit a sport-touring bike.

More Details on the Husqvarna 701 Supermoto

Husqvarna is getting ready to unleash a 690cc supermoto on the world, in case you’ve missed the Swedish brand’s marketing campaign and dedicated website. Unsurprisingly, the bike is based off a comparable KTM model, though that’s not to say the folks at Husky haven’t improved on the KTM 690 Duke for their purposes. (Re-)Releasing some tech details this week, we again know that the Husqvarna 701 will feature a ride-by-wire throttle (with three engine maps), slipper clutch (because supermoto), premium WP suspension, and what Husqvarna calls “Supermoto ABS” that is really the Bosch 9.1 MP race ABS, which allows one to still lock-up the rear wheel while the front wheel engages the ABS.

MotoGP: Forward Racing Boss Arrested

The Forward Racing team faces an uncertain future. On his return from the German round of MotoGP at the Sachsenring, Forward Racing boss Giovanni Cuzari was arrested by the Swiss authorities on charges of suspected corruption of a public official, and money laundering through sponsorship activities. Cuzari remains under arrest, and is expected to face a hearing on Friday or Saturday. That hearing will determine whether Cuzari will be released, or will have to remain under arrest while the investigation continues. At the heart of the case are allegations that the head of the Ticino tax inspectorate, Libero Galli, accepted bribes in return for special treatment by the Swiss tax authorities. Libero is charged with abuse of authority, passive corruption and improper application of fiscal regulations.

Three New 1,000cc MV Agusta Motorcycles Coming for 2016

We have mentioned already that MV Agusta is getting ready to make an all-new F4 superbike, and from which a new liter-displacement Brutale as well. Today, we get the first official word of these new machines, as Giovanni Castiglioni confirmed the new models at the company’s “Friends of Claudio” yearly gathering. For bonus points, Castiglioni also mentioned that a third “crossover” model would be coming from the Italian brand, making for three all-new 1,000cc models from MV Agusta for 2016. This announcement should be welcomed news for Italian motorcycle fans, as MV Agusta’s four-cylinder offerings have certainly stagnated, while its three-cylinder models have gotten all the attention from the press and riding public.

You Wish You Had Summer School with Ducati

What American child of the 1980’s didn’t dream of going to NASA’s Space Camp? Maybe my dorky self is alone on this one, but as a kid, I always wanted to go to the Kennedy Space Center, get spun around in an Aerotrim, and shoot-off rockets. But, I’m too old to go to Space Camp now (sad trombone), not to mention they closed the USSC in 2002 (double sad trombone), and now I’m also too old to go to the next best thing: Ducati’s Summer School Fisica in Moto. The concept is exactly what you think it is, high school level students learning all about science via motorcycles. For five days, the 25 selected students will enjoy classes with names like “Desmodromic distribution applied to the Panigale 1299 R engine cylinder head” — there’s even a business class taught by Claudio Domenicali himself.

SCTA Speed Week in Peril as Bonneville Loses More Salt

Conditions at the Bonneville Salt Flats continue to deteriorate with each passing year, and 2015 is no different. Testing for the upcoming Speed Week, put on by the Southern California Timing Association (SCTA), has been cancelled, and the salt conditions for the August 8th event are questionable, at best. Readers will remember that last year’s Speed Week was cancelled, after torrential rain flooded the salt flats. This year, the salt layer is so thin that the uneven desert floor is poking through in some spots. Out surveying the salt flats last week, Russ Eyers from the SCTA told the Salt Lake Tribune that he couldn’t find a 7-mile stretch of land suitable to land speed racing on the Bonneville Salt Flats, with some portions still underwater and others where the salt is mixed with mud.

Spending a Morning with Eugene Laverty

Shortly after qualifying for the recent German Grand Prix at Sachsenring, Asphalt & Rubber photographer Tony Goldsmith sat down with Aspar MotoGP Team rider and class rookie Eugene Laverty, to get some insight into how a MotoGP rider prepares for a race.

On race day I also had the opportunity to photograph Eugene in the build up to the race, talk to him about his routine, and discuss the special tribute helmet he was wearing for the late Dr. John Hinds.

Ducati North America Sales Up 12% for First-Half 2015

With global Ducati sales up 22% in the first six months of the year, it comes with no surprise then that Ducati North America has some sales growth to report as well. Selling 6,961 motorcycles in the first-half of the year, Ducati North America is up 12% over last year’s same time period. Helping fuel that increase was an incredibly strong June, where 1,981 motorcycles sold — for a 106% growth over June 2014. “This record is the result of the hard work and dedication of the entire Ducati organization and our network of dealer partners who strive to deliver the most premium motorcycle ownership experience imaginable to our customers,” said Dominique Cheraki, CEO of Ducati North America.

Just So We’re Clear, This is How You Market a Race Team

03/12/2014 @ 12:01 pm, by Jensen Beeler11 COMMENTS

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The start of the AMA Pro Road Racing calendar is just around the corner, and that means manufacturers, teams, and riders are getting their PR machines in full swing. Unfortunately, it’s hard to get excited about our venerable national racing series (DMG’s shenanigans aside), but duds like this don’t help in whetting our two-wheeled racing appetite here at Asphalt & Rubber.

Just when we were about to lose all hope though, Triumph shows up and saves the day…with a little help from Jason DiSalvo and Elena Myers. Kneedragging, wheelie popping, backwheel drifting two-wheeled fun, all packaged in a well-done YouTube video that even manages to show a little personality from the riders.

We dig it, we dig it hard. A quick warning though: several orange cones were hurt during the filming of this video. Some footage may not be suitable for adult-sized children with a history of brrraaappptitus. Thanks for the tip Matt!

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

TOPSECRET-Yamaha

We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

Wherefore Art Thou KTM RC390?

12/04/2013 @ 3:08 pm, by Jensen Beeler45 COMMENTS

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KTM USA is going to have a mutiny on its hands if it doesn’t bring at least the KTM RC390 street bike to American soil, and we won’t even mention the KTM RC125 & KTM RC200.

Not only have bikes like the Honda CBR250R and Kawasaki Ninja 300 shown a lucrative market for small-displacement machines in the United States, but AMA Pro Racing’s recent announcement that it is considering a national racing class for ~250cc bikes should sweeten the pot for the “Ready to Race” brand.

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

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About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

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News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Video: Indian Motorcycle – The Spirit of Munro

07/09/2013 @ 5:15 pm, by Jensen Beeler8 COMMENTS

Indian Spirit of Munro, Daytona, FL, March 2013

Indian’s war machine continues to gain momentum, and the challenger to Harley-Davidson’s throne continues to impress. A new video comes our way, this time building on the heritage of the American brand through Burt Munro. One of just many stories around the historic marques, it probably helps that Burt Munro’s name was vaulted into the public consciousness by Hollywood’s The World’s Fastest Indian.

Building an all-metal tribute to Munro’s streamliner, we can find a few flaws that gnaw away at us as we watch this otherwise perfect video campaign (salt veterans know what we’re talking about). Still, Indian is bringing a good fight to Harley-Davidson’s doorstop with marketing promos like these. If you are in the legacy cruiser market, you might have a tougher decisions to make than usual when picking a favorite ride.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

05/06/2013 @ 11:04 am, by Jensen Beeler7 COMMENTS

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When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand.

An engineer by education, I found Domenicali just as astute about the nuances of Ducati’s brand as he was skilled on the race track earlier in the day. Our conversation was brief compared to other interviews we have done here at Asphalt & Rubber, but we had time to talk about why the frameless chassis of the Panigale still works while the MotoGP program struggles, the links between Ducati and Ducati Corse, sacred cows for the Italian brand, and the company’s future direction.

Concise, yet insightful, the more I think about Domenicali’s unexpected succession of Del Torchio, the more I think he is the right man for the job. With all the worried talk about the possible “Germanification” of Ducati by its new owners Audi, the German automaker has picked someone who is keenly aware of the importance of the company’s racing operations and heritage, and how that ties into the Ducati brand and what it means to Ducatisti around the world.

With all the internal and external changes that are occurring in the company, Ducati is currently in a state of flux with its new owners, new product lines, and new world-growth plans, and could easily lose its way as a brand, but I see Domenicali as an anchor for Ducati going forward. Greeted to his new job by the revving engines of his employees outside his office window, Domenicali to me now seems like the logical pick for Ducati’s new CEO. After reading our interview from Austin, Texas after the jump, I think you will agree too.

AMA Pro Road Racing Signs TV Deal with CBS Sports

04/23/2013 @ 3:10 pm, by Jensen Beeler25 COMMENTS

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Good news for American road racing fans, as AMA Pro Road Racing has inked a TV deal with the CBS Sports Network. With live flag-to-flag coverage of the National Guard SuperBike and GoPro Daytona SportBike classes, as well as a 30-minute preview show before-hand, it looks like the USA is getting proper coverage of its national motorcycle racing series through the 2014 series.

The news is a huge sigh of relief for AMA Pro Road Racing, which has been without a proper tv contract up until this point, despite being already one round into the 2013 season. For the riders and teams, this also means that their ability to attract sponsors has just been greatly improved. Able now to properly show national TV coverage, support, and attention, sponsors will be less gun-shy in handing over their marketing dollars — though one has to wonder how much damage has already been done.

For AMA Pro Road Racing, the deal means a step-back from the edge of the cliff, which could have seen the motorcycle racing here in American fall into the abyss of obscurity had it not made it onto the television screen of fans and wouldbe followers. With the deal good through the end of the 2014 season, hopefully the series can build some much needed momentum as the economy recovers. The full press release is after the jump.

This is LCR Honda

04/15/2013 @ 3:18 pm, by Jensen BeelerComments Off on This is LCR Honda

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For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.

This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.

A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.

For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.