MotoGP Closes Two Crucial Loopholes in Its Rulebook

Heads up GP fans, as the MotoGP Championship is set to close two crucial loopholes in its rulebook for the 2019 season, which the Grand Prix Commission says in its press release are needed in order to keep the sport within the spirit of the rules. The first loophole blandly affects the spec-ECU and its CAN protocol and connection, which is fairly innocuous until you read between the lines of it, while the second concerns the regulation of aerodynamic bodywork, which should be more obvious to regular MotoGP fans.If you will allow us to Tarantino these two rulebook changes, the MotoGP Championship will impose more regulation on aerodynamic bodywork, namely it will remove the loophole that allows manufacturers to change the internal structure of their don’t-call-them-winglets.

Rumors of a New Aprilia RSV4 Begin

This is the 10th year of the Aprilia RSV4 superbike, and despite that duration, the V4 superbike remains one of the top machines that you can stick in your garage. Part of this is due to the fact that the RSV4 is an incredibly well-engineered high-tech motorcycle. After all, it was the first superbike to use an inertial measurement unit (IMU) in conjunction with traction control, and one of the first superbikes to have a ride-by-wire throttle. The other part of Aprilia’s dominance comes down to the fact that the Italian brand has consistently updated the RSV4 every couple of years, helping keep it at the sharp end of the superbike stick. Now if you believe the rumors, the 2019 model year will be no different.

Cameron Beaubier Headed to WorldSBK for 2019?

When you talk to veterans of motorcycle racing about which American could be the next champion at the international level of the sport, one name is almost always included in that very short list: Cameron Beaubier. This is not only because of Beaubier’s status as a two-time MotoAmerica Superbike champion, but also his experience abroad. A promising young rider, Beaubier impressed during the 2007 Red Bull Rookies Cup season, which found him some riders on the international stage before returning to the USA. Now a proven talent on domestic soil, along with his experience abroad, Beaubier is an easy pick to make when looking for Americans to promote to a paddock like the WorldSBK Championship. And now that is exactly the case, with the Cameron Beaubier tipped for ride in World Superbike next season.

More Details on the KTM 790 Adventure R Emerge

The KTM 790 Duke hasn’t even made it to American soil yet — though, it strangely can race in the production middleweight class at Pikes Peak… — and we are already talking about its off-roading sibling, the KTM 790 Adventure R. Built around the same 799cc parallel-twin engine found in the Duke model, the Adventure variant takes things to a whole new level for ADV riders. Promising light weight, plenty of off-road power, and Dakar-inspired chassis components, this should be the adventure-tourer that dual-sport riders have been asking for. With the production version of the KTM 790 Adventure R set to debut later this year at the annual industry trade shows, most of our appetite has been sustained by the prototype bike, which has been making the marketing rounds.

Tom Sykes, Where Will You Be Racing Next Year?

With Jonathan Rea’s future firmly set at the Kawasaki Racing Team, the focus this past weekend at Laguna Seca was on the future of his teammate, Tom Sykes. The Yorkshire man had spared few words in the media for his team and teammate in the days ahead of the California round, and he certainly wasn’t holding too much back once he was at Laguna Seca. You could almost smell the smoke emanating from Sykes, a result of the bridge that was being burned behind him. Sykes is 99.9% not riding with Kawasaki for the 2019 World Superbike Championship season, and he finds himself as one of the top picks in the paddock in the rider market. Chaz Davies is another top rider who is highly sought after in the paddock, and he is likely to remain at Ducati.

Moto2 Builders Out Testing the Triumph Triple

The 2019 Moto2 Championship is rapidly approaching, and next year’s season sees the introduction of a new spec-engine platform. Using a 765cc three-cylinder engine from Triumph, Moto2 competitors have begun testing their new chassis designs for the British triple. Out in Aragon, we get our first glimpse of the front-running race bike providers: Kalex, KTM, and NTS, as well as Triumph’s own test mule, which uses a Daytona 675 chassis. Shaking down their machines ahead of the start of next season, bike manufacturers focused on learning the new race engine and its accompanying spec-ECU. The Kalex was ridden by Moto2 racer Alex Marquez and test rider Jesko Raffin; on the KTM was Julian Simon and test rider Ricky Cardús; and on the NTS was Moto2/MotoGP veteran Alex de Angelis.

Polaris Moving Production to Europe Because of Tariffs?

President Trump’s trade war is about to see another player in the motorcycle industry jump ship from American soil, and this time it is heavyweight Polaris Industries. According to a report by the Minneapolis/St. Paul Business Journal, Polaris is considering moving some of its production capacity to Europe, eyeing a production facility in Poland that would build units for the European market. The move is a direct response to the retaliatory tariffs imposed by the European Union on motorcycle imports, which itself was a response to the Trump Administration’s taxing of steel and aluminum imports.

Here’s Why Suzuki’s New Factory Is Such a Big Deal

One of the more overlooked announcements this week is perhaps one of the bigger ones we have seen in a while, as Suzuki Motor Corp has announced the creation of a new manufacturing plant in Hamamatsu, Japan. The new factory combines engineering, development, engine production, and vehicle assembly into one location, which will streamline operations, increase efficiency, and reduce production costs on Suzuki’s Japanese-made motorcycle models. Over 40 acres in size, the new factory is massive, and it sits in the Miyakoda district of Hamamatsu. Part of a five-year consolidation plan, the new factory replaces an engineering and development facility in Ryuyo; an engine production plant in Takatsuka; and a motorcycle assembly line in Toyokawa.

Take a Look at the Norton Atlas, Another British Scrambler

Today we get another look at Norton’s 650cc project, now named the Norton Atlas. We have already seen concept sketches for this British scrambler, and now Norton is showing us some engineering renders. This is because the physical machine should debut later this year, at the NEC bike show in November. Details are still vague and light, but we do know that the 650cc parallel-twin engine will piggyback off the work done for Norton’s V4 superbike. Essentially the using the V4 engine with its rear cylinders lopped off, the parallel-twin engine shares the same head, pistons, valves, etc as the V4 bike. Several flavors of the Atlas are expected to come to market, with 70hp and 100hp naturally aspirated versions already planned, as well as a supercharged version that is said to clear 175hp.

Limited Edition Celebrates 25 Years of the Ducati Monster

This year marks the 25th year of the Ducati Monster, one of the most iconic motorcycles ever to come out of the Borgo Panigale assembly line. To commemorate this 25-year mark, we have the aptly named Ducati Monster 1200 25° Anniversario. A special edition version of the Italian naked bike, only 500 Anniversario models will be produced for the world’s market, with the highlight being the machine’s tricolore livery and gold frame and wheels. Mostly an aesthetic exercise, the Ducati Monster 1200 25° Anniversario comes with some top-shelf parts, and a number of pieces to make this a unique member of any Ducatisti’s garage. Key features include Öhlins suspension, forged Marchesini wheels, and Ducati’s up/down quickshifter mechanism.

A New Logo for Zero Motorcycles…And What Else?

06/04/2018 @ 12:53 pm, by Jensen BeelerADD COMMENTS

“I ride a Zero” or “my bike is Zero” always seemed like rather negative byproducts of the Zero Motorcycles’ brand to me. Generally speaking, a company should avoid associating their product as being zero or nothing.

Of course, the name is a cue to Zero Motorcycles emission-free motorcycles, using “Zero” as a call to action for those with a green agenda.

This always bothered me too though, since the market for environmentally conscious motorcyclists is incredibly small (at least when it comes to the ones that vote with their wallets), and the production of electricity in the United States isn’t exactly carbon-neutral, but I digress.

Secretly, I have always hoped that Zero would change its name. It would be a single step in a process that would require many, but it would be the bold first step.

The rules for such a drastic change are pretty hard and fast though – with the biggest caveat being that you don’t change a brand unless it is going to affect your bottom line.

This usually means that a company uses a rebranding to define a crack in time – a point where they either compartmentalize the mistakes of the past into the “old brand” while the “new brand” promises a new hope. You also see new logos when a company pivots in a new direction.

Unfortunately for Zero, neither of these examples seem to be the case, and that’s the rub. For Zero, I think you can make a pretty strong argument that the American electric motorcycle marque has its fair share of radioactivity.

Most of Zero’s baggage comes from its early days though, when the product was dreadful, the management team looked like a game of musical chairs, and the business decisions (especially on how to build a dealer network and support staff) were dodgy at best.

Crappy bikes, upset owners, and dealers with burned bridges… Yes, changing the Zero name could do wonders for the Californian company’s bottom line. So, let’s consider today’s news the Diet Coke version of that strategy, as Zero Motorcycles is sporting a new logo.

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An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women.

“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

“We are so excited to announce our partnership with Honda for this ’80s and ’90s inspired collection,” said Linda Chang, VP of Marketing for Forever 21. “We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection.”

Of course, the launch of this line is being promoted by a contest on Instagram, where the winner gets a brand new Honda CRF250L dirt bike, once they take a photo of themselves in their F21xHonda gear and tag it on the photo-sharing service, of course.

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We interrupt this EICMA show coverage for an adjustment in semantics, as Yamaha Motor USA has informed as that going forward into the 2018 model year, the company’s lineup of “FZ” motorcycle models will go by the designation “MT” – thus aligning themselves with the rest of the Yamaha markets worldwide.

The FZ designation – used on the FZ-10, FZ-09, and FZ-07 – was always a curiosity when Yamaha started using “MT” back in 2005, though it likely stems from the name-recognition found with the very popular Yamaha FZ-1 at the time.

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MV Agusta F4 LH44 Limited Edition Debuts

09/28/2017 @ 11:16 am, by Jensen BeelerADD COMMENTS

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike.

Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles.

Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp.

The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous, and replaces it with a single canister, a nod to Leon Camier’s current WorldSBK-spec racing machine.

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Lewis Hamilton Edition MV Agusta F4 About to Debut

09/28/2017 @ 12:32 am, by Jensen BeelerADD COMMENTS

Our friends at Motor.nl have a good scoop for Italian motorcycle fans, as MV Agusta is about to release later today a Lewis Hamilton edition of its iconic MV Agusta F4 motorcycle.

Like the MV Agusta Dragster RR that also brandishes the F1 stars name, this F4 is expected 1) to be mostly a visual exercise, and 2) show the furthering bond between the Italian marque and the British driver, which just renewed their contract with each other.

Meanwhile, rumors that Lewis Hamilton would wild card alongside Leon Camier at the next WorldSBK round appear to be unfounded, though profoundly intriguing to consider.

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Nike Makes Air Force 1 Shoe for 12 O’Clock Boys

09/15/2017 @ 2:12 pm, by Jensen BeelerADD COMMENTS

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector.

So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created.

With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA.

Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

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Two Enthusiasts Podcast #59 – Leticia Cline

08/10/2017 @ 11:59 pm, by Jensen BeelerADD COMMENTS

Episode 59 of the Two Enthusiasts Podcast is out, and it sees a special guest joining the crew, Ms. Leticia Cline (of the internetz). One of the biggest social media influencers in the motorcycle industry, we spent almost two hours talking to Leticia about a number of subjects.

The big bullet points of the discussion revolve around Leticia’s time in the AMA paddock (she used to date some guy named Ben Spies), the state of the motorcycle industry, marketing to women, and how brands are leveraging social media to reach new audiences, like millennials.

Not only does Leticia bring with her a bounty of insight and knowledge, but she is pretty fun to talk to as well. As such, we think you are really going to enjoy this episode.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.

With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.

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Get them while they’re young. It worked for the tobacco industry, it worked for Michael Jackson, and it is the new mantra for Aprilia Motorcycles, as the Italian marque is getting aggressive with its offerings for young and future motorcyclists.

Regular Asphalt & Rubber readers will know that we have talked at length about the motorcycle industry’s aging demographic, and that the younger generations are not filling in sales that are being left behind by Baby Boomer motorcyclists.

Getting Gen-X and Millennials on motorcycles has been a key part to every motorcycle brand’s marketing strategy, and now Aprilia is taking that move to its next logical level, and focusing on getting kids on bikes at as early of an age as possible.

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Here’s Your Chance for a Real Career in Motorcycles

03/09/2017 @ 12:40 pm, by Jensen Beeler8 COMMENTS

If you are a young motorcycle enthusiast, looking to start a real career in this industry, the perfect time might be now. KISKA, the design firm responsible for the KTM and Husqvarna brands, is looking for a Product Management Intern in its motorcycle section. 

An amazing opportunity, this six-month internship is open to students or recent graduates, with fields of studying in marketing or product management. You must be willing to relocate though, as KISKA’s main base of operations is in Salzburg, Austria (one of the most beautiful cities in Europe).

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