Erik Buell’s Newest Project Is an Electric Street Bike

Erik Buell, we have missed thee. It has been almost a year since we last reported on the demise of Erik Buell Racing, but it has been over two years since we talked about the man himself. What has Buell been up to? Well, from the look of things, making a pivot into the electric motorcycle arena, it seems. Teaming up with New York City boutique bike brand, Vanguard Motorcycles, as well as Formula E car supplier, SPARK Racing Technologies, Buell is part of the new VanguardSpark venture. For its debut, VanguardSpark has two machines on offer. The first is an electric motorcycle (above), called the VanguardSpark Commuter. It’s a simple design, which we don’t find terribly appealing, though one should always reserve some judgments when only looking at a concept machine.

This Week’s “Ducati for Sale” Rumor

The Volkswagen Group got a new CEO last week, and in less than seven days, that news has already sparked renewed rumors in the German automobile conglomerate divesting itself of Ducati Motor Holdings. For those who have been following Ducati’s saga, there was much talk last year of Volkswagen selling off a number of its other brands, all under the reasoning that the German company would need to raise capital to cover its mounting Dieselgate liabilities. The logic for that reasoning wasn’t sound, but the actions were certainly there, with Volkswagen tendering offers from a number of would-be suitors. There was a fly in the ointment though: Volkswagen’s labor unions, who control half of the VW Group’s board seats, and were vehemently opposed to any brand divestitures.

Battery “Thermal Events” Lead to Zero Recall & Buy-Back

Zero Motorcycles is reporting a very serious defect with its 2012 model year bikes, specifically affecting the Zero S, Zero DS, and Zero DSP (Police) models. The recall concerns Zero’s battery architecture for the 2012 model year, which may cause cells to fail, and thus create a runaway “thermal event” (read: catches on fire) within the battery pack. In total, this recall affects 218 motorcycle units – the entire volume of Zero S, Zero DS, and Zero DPS motorcycles that were sold for the 2012 model year. In its recall documents, Zero cites three instances (one in Hong Kong, and two in the USA) where the battery packs on the affected 2012 model bikes have failed and lead to a thermal event.

Benelli’s Grom-Killer Debuts for the US Market, A Review

For years, Benelli has lain dormant, at least in the US market. That changes with the Chinese owned, but Italian-run, firm releasing the first of many street bikes for American consumption. It kicks things off with the 2018 Benelli TnT 135 ($2,499). US importer, SSR Motorsports, hosted a quick day ride that began atop Southern California’s Ortega Highway, and concluded in Newport Beach. Renowned for its twists and turns, Ortega Highway is an amusing, but also very high-traveled ribbon of blacktop that links the bustling inland and beach communities. This stretch of roadway is known for accidents as well – would the tiny TnT be able to keep up with “always in a hur

UK Salary Data Shows Gender Gap at Triumph

The United Kingdom has a new law, requiring companies with 250 or more employees to report to the authorities the earnings of its workers, by gender. The topic has been a sticking point in the British news cycle right now, with woman across the company showing median earnings that are 12% lower than men, which is a sizable gap in income equality. Where does the British motorcycle industry falls into place in all this? Well as Visordown initially reported, that is more difficult to say, as it appears that only Triumph Motorcycles meets the reporting criteria, amongst motorcycle manufacturers. Technically, it is two brands that meet reporting criteria for gender pay gap, as Triumph Motorcycles Limited and Triumph Designs Limited split their duties for the British marque.

What Caused Jorge Lorenzo’s Crash at the Qatar GP?

After a poor start, which saw him drop from ninth on the grid to thirteenth at the end of the first lap, Jorge Lorenzo was making steady progress through the field at Qatar. His lap times were starting to come down to match, and on some laps even beat, the pace the leaders were running. As the halfway mark approached, and less than four seconds behind the leaders, Lorenzo started to believe he was capable of salvaging a decent result from a difficult start. That all ended on Lap 13. The Spaniard crashed out of the race at Turn 4, when his front brake failed and he had to drop the bike in the gravel. “I just felt that the level of the front brake was getting closer to my fingers and I didn’t have brake,” Lorenzo described the incident afterwards.

The Ducati Panigale V4 Looks Good Wearing Termignoni

For a long time, the name “Termignoni” was synonymous with “Ducati exhaust”, with the popular scarico-maker being a constant fixture in the Ducati Performance parts catalog. So prevalent was the brand, that if you see a turn-of-the-century (21st century, that is) Ducati clacking down the street with its dry clutch, chances are the exhaust you are also hearing was made by Termignoni. But that has changed in recent years, with Slovenian marque Akrapovič supplanting Termignoni in Ducati’s good graces. To find out why, all one had to do was examine the products themselves – where Termignoni’s pieces were poorly fabricated and over-priced, Akrapovič was infinitely better built and often cheaper.

Honda CBR1000RRW Debuts for Endurance Duty

What you are looking at here is the bike that Honda hopes will win the Suzuka 8-Hours endurance race this year. It is called the Honda CBR1000RRW. It is not all that different from the WorldSBK-spec model, the one that Leon Camier and Jake Gange are competing with currently (and that PJ Jacobsen is helping develop), save for some interesting changes. For starters, the Honda CBR1000RRW dumps its Cosworth boxes, and instead runs the Magneti Marelli electronics package that Jacobsen is using in WorldSBK. Also, there are some obvious bodywork changes, namely where the exposed front spars of the frame would be, which are now covered by a silver painted panel.Then of course, there are the mechanical changes for endurance duty, like quick-change wheel pieces and functional lights.

Honda CB300R Coming to USA with Retro-Modern Looks

One of the surprise pleasures at last year’s EICMA show was Honda’s family of “Neo-Sports Café” street bikes, which brought a retro-modern look to Big Red’s approach road bikes. While the new Honda CB1000R tickled our fancy the most, we were delighted to see that the theme extended all the way to the Japanese brand’s small-displacement platform, the Honda CB300R. An attractive and affordable entry-level bike, the Honda CB300R looks like it was designed in Europe, rather than Nippon, which is probably why the 286cc commuter is doing so well in the European market. Seeing that success, American Honda has confirmed the CB300R as an early 2019 model for the US market – available in July 2018.

Motorcycling’s April Fools Round-Up for 2018

Another year, and another April Fools Day is done and dusted. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news they wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint. My colleague David Emmett had a nicely done story about the MotoGP World Championship. For my own part, I took advantage of the long-con approach, and fit a story into our ongoing series about the upcoming Suzuki Hayabusa, which seems to have no shortage of weekly rumors about this bike’s supposed features and technical specifications. How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women.

“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

“We are so excited to announce our partnership with Honda for this ’80s and ’90s inspired collection,” said Linda Chang, VP of Marketing for Forever 21. “We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection.”

Of course, the launch of this line is being promoted by a contest on Instagram, where the winner gets a brand new Honda CRF250L dirt bike, once they take a photo of themselves in their F21xHonda gear and tag it on the photo-sharing service, of course.

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We interrupt this EICMA show coverage for an adjustment in semantics, as Yamaha Motor USA has informed as that going forward into the 2018 model year, the company’s lineup of “FZ” motorcycle models will go by the designation “MT” – thus aligning themselves with the rest of the Yamaha markets worldwide.

The FZ designation – used on the FZ-10, FZ-09, and FZ-07 – was always a curiosity when Yamaha started using “MT” back in 2005, though it likely stems from the name-recognition found with the very popular Yamaha FZ-1 at the time.

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MV Agusta F4 LH44 Limited Edition Debuts

09/28/2017 @ 11:16 am, by Jensen BeelerADD COMMENTS

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike.

Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles.

Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp.

The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous, and replaces it with a single canister, a nod to Leon Camier’s current WorldSBK-spec racing machine.

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Lewis Hamilton Edition MV Agusta F4 About to Debut

09/28/2017 @ 12:32 am, by Jensen BeelerADD COMMENTS

Our friends at Motor.nl have a good scoop for Italian motorcycle fans, as MV Agusta is about to release later today a Lewis Hamilton edition of its iconic MV Agusta F4 motorcycle.

Like the MV Agusta Dragster RR that also brandishes the F1 stars name, this F4 is expected 1) to be mostly a visual exercise, and 2) show the furthering bond between the Italian marque and the British driver, which just renewed their contract with each other.

Meanwhile, rumors that Lewis Hamilton would wild card alongside Leon Camier at the next WorldSBK round appear to be unfounded, though profoundly intriguing to consider.

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Nike Makes Air Force 1 Shoe for 12 O’Clock Boys

09/15/2017 @ 2:12 pm, by Jensen BeelerADD COMMENTS

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector.

So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created.

With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA.

Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

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Two Enthusiasts Podcast #59 – Leticia Cline

08/10/2017 @ 11:59 pm, by Jensen BeelerADD COMMENTS

Episode 59 of the Two Enthusiasts Podcast is out, and it sees a special guest joining the crew, Ms. Leticia Cline (of the internetz). One of the biggest social media influencers in the motorcycle industry, we spent almost two hours talking to Leticia about a number of subjects.

The big bullet points of the discussion revolve around Leticia’s time in the AMA paddock (she used to date some guy named Ben Spies), the state of the motorcycle industry, marketing to women, and how brands are leveraging social media to reach new audiences, like millennials.

Not only does Leticia bring with her a bounty of insight and knowledge, but she is pretty fun to talk to as well. As such, we think you are really going to enjoy this episode.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.

With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.

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Get them while they’re young. It worked for the tobacco industry, it worked for Michael Jackson, and it is the new mantra for Aprilia Motorcycles, as the Italian marque is getting aggressive with its offerings for young and future motorcyclists.

Regular Asphalt & Rubber readers will know that we have talked at length about the motorcycle industry’s aging demographic, and that the younger generations are not filling in sales that are being left behind by Baby Boomer motorcyclists.

Getting Gen-X and Millennials on motorcycles has been a key part to every motorcycle brand’s marketing strategy, and now Aprilia is taking that move to its next logical level, and focusing on getting kids on bikes at as early of an age as possible.

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Here’s Your Chance for a Real Career in Motorcycles

03/09/2017 @ 12:40 pm, by Jensen Beeler8 COMMENTS

If you are a young motorcycle enthusiast, looking to start a real career in this industry, the perfect time might be now. KISKA, the design firm responsible for the KTM and Husqvarna brands, is looking for a Product Management Intern in its motorcycle section. 

An amazing opportunity, this six-month internship is open to students or recent graduates, with fields of studying in marketing or product management. You must be willing to relocate though, as KISKA’s main base of operations is in Salzburg, Austria (one of the most beautiful cities in Europe).

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Two Enthusiasts Podcast #46 – Caveat Emptor

03/07/2017 @ 10:59 am, by Jensen Beeler9 COMMENTS

Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.

As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.

The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.

We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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