Today Is the First Day of a Massive Brembo Brake Recall

Today is the first day of a massive recall for Brembo brakes, as our inbox just received the first official notice of what is expected to a recall that touches a multitude of brands that use the Italian company’s high-performance line of brake master cylinders. The issue stems from the Brembo’s popular PR16 radial master cylinder unit (the master cylinder that is often paired with the Brembo M50 calipers), which apparently can crack internally at the piston, which can then lead to front brake failure. Because of the physical properties of the piston material used on the master cylinder, and the porosity generated during the injection process used to create them, the piston could crack when used on race tracks, or with frequent ABS intervention, or when the motorcycle falls to the ground.

MV Agusta Buys Back Shares from Mercedes AMG

A bit of a housekeeping item, but today it was announced that MV Holding has completed the acquisition of the shares that were previously held by Mercedes AMG, thus effectively removing the German brand from the Italian motorcycle company’s business operations. This means that MV Agusta is now solely controlled by Giovanni Castiglioni and the Sardarov family, though today’s news is likely due to investments by the latter, into the struggling motorcycle brand. For fans of the MV Agusta brand, this surely is the start of a new chapter for this mercurial motorcycle marque. In case you haven’t been keeping track, the ownership structure for MV Agusta is very complex, and it involves several layers of ownership.

Troy Bayliss Racing in Australian Superbike for 2018

Don’t all it a comeback, Troy Bayliss has been here along, as the Australian never really hung up his racing leathers. Partaking over the yeas in numerous one-off and short-term racing endeavors, the 48-year-old Australian is looking for a little bit more two-wheeled action in his life though, and accordingly has his eyes on a proper championship go. As such, Bayliss has announced that he will compete in the 2018 Australian Superbike Championship, riding with the DesmoSport Ducati team, which he co-owns with team manager Ben Henry, with an eye on the series’ #1 plate. “Initially I did want to see another young guy on the bike, but after I rode it I felt that I needed to contest the championship and try and win myself the elusive Australian Superbike title,” explained Bayliss.

Energica Will Supply FIM Moto-e World Cup Race Bikes

In recent months, the FIM and Dorna have been pushing ahead with the planned FIM Moto-e World Cup for the 2019 season, and today the electric motorcycle racing series took a serious step forward, as it was announced that Energica will provide the spec race bikes for Moto-e. As such, teams competing in the inaugural season of the FIM Moto-e World Cup series will race on modified versions of the Energica Ego street bike model, which will presumably use the production model’s 134hp PMAC motor, and will almost certainly be lighter than the bike’s 570 lbs curb weight. With Energica being owned by the CRP Group, a highly regarded engineering firm in Italy’s motor valley, the company’s ties to Formula 1 and other racing ventures certainly played to Energica’s strengths in the bidding process.

More Rumors About Suzuki’s Turbo Project

I had to go back through the Asphalt & Rubber pages to see when we first heard about Suzuki’s turbocharged motorcycle musings. For the record it was, just over four years ago when the Suzuki Recursion concept was teased at the Tokyo Motor Show. Since then, we have seen a slow trickling of information about Suzuki’s turbocharged project, especially in the time since we got out first glimpse of the twin-cylinder 588cc concept engine. When will the folks at Hamamatsu release this turbo bike? What form will it take? Is it the start of more forced-induction models from the Japanese brand? Or, will it be a one-off model? Does it wheelie? These are all good questions, and if you believe the latest rumors, we have some answers for you.

Is a Baby Africa Twin Coming from Honda?

The Brits over at MCN have an interesting story right now, whereby Honda is considering making a middleweight version of its Africa Twin adventure-tourer. Really, that thought isn’t so shocking, and if this year’s EICMA show was any indication of things, it’s that the middleweight ADV segment is of particular interest to motorcycle manufacturers right now. One look at Honda’s lineup, and it is obvious that Big Red is missing something that can go head-to-head with bikes like the BMW F850GS and Triumph Tiger 800, and the soon-to-come KTM 790 Adventure and Yamaha Ténéré 700. Focused for off-road use, the Honda Africa Twin may not be the pluckiest liter-class adventure-tourer on the market, but it certain is at the top of the pack when it comes to trail riding capability.

About The Rising Cost of Ducati Superbikes

I was a bit surprised when Ducati announced pricing on the new Panigale V4 model. I knew the Italian brand would command a premium for the latest edition of its flagship model, but what took me aback was how high the price had climbed ($21,195) in one swoop, even though prices on the Ducati 1299 Panigale have steadily been creeping upward over the past few years. Part of the blame is surely comes down to simple currency conversion between the euro and dollar, which has also been climbing steadily in the past year (after a sudden and sustained drop for the past three) and is now nearly at its year-long high. When it comes to the US market though, currency fluctuations are only part of the puzzle when it comes to understanding the pricing programs put together by motorcycle manufacturers.

Jake Gagne Gets a Seat in WorldSBK with Red Bull Honda

The 2018 World Superbike season will another American on the grid, as Jake Gagne has been announced as Red Bull Honda’s second rider for next year. The news comes after Gagne impressed with several wild card appearances throughout the 2017 season, as well as post-season testing stints. The move up from the MotoAmerica Championship to the World Superbike Champion is a big one for Gagne, and for American road racing, as it is the first such transition for the rebooted American series. Though for Gagne it means a great opportunity, 2018 will still certainly be a test for the 24-year-old. Not only will he have to contend with a grid full of world-class riders, and race at a number of unfamiliar circuits, Gagne will have to contend with the Honda CBR1000RR SP2 superbike platform.

Return of the Honda V4 Superbike Rumor

Call it the rumor the refuses to quit. I say this because there has been some form of “Honda V4 Superbike Coming Soon” speculation in the mix for about as long as I can remember. Mind you, this is something that has been in the ether well before Asphalt & Rubber took form, and news of a Honda V4 superbike seems to pop-up just about every year, usually fuel by some “inside source” at Honda being quoted by a European magazine. So, it seemed that the debut of the Honda RC213V-S would finally satiate this desire for a proper V4 liter-bike, but the disappoint of the “new” Honda CBR1000RR re-ignited the interest in there being a worthy successor of the Honda RC45. Cropping up yet again, this bout of the V4 rumor finds its beginnings in Japan now, with the popular Japanese publication Young Machine, tipping the idea.

The TVS Apache RR 310 Is Finally Here – Et Tu, BMW?

As expected, the TVS Apache RR 310 debuted today in India, thus ending the bike’s nearly year-long delay in coming to market. Why do we care so much about a motorcycle that will likely never set foot on US soil? Because at the heart of the TVS Apache RR 310 is BMW Motorrad’s next small-displacement motorcycle: the BMW G310RR…well that, and the TVS Apache RR 310 looks pretty tasty as a track bike. Partnering with TVS Motor, BMW Motorrad is co-developing its 313cc line of single-cylinder motorcycles with the Indian firm, with the TVS Apache RR 310 set to become the BMW G310RR in the German brand’s lineup. As such, the BMW G310RR is expected to debut later in 2018, and join the G310R and G310GS as BMW’s multi-prong approach towards newer riders.

We interrupt this EICMA show coverage for an adjustment in semantics, as Yamaha Motor USA has informed as that going forward into the 2018 model year, the company’s lineup of “FZ” motorcycle models will go by the designation “MT” – thus aligning themselves with the rest of the Yamaha markets worldwide.

The FZ designation – used on the FZ-10, FZ-09, and FZ-07 – was always a curiosity when Yamaha started using “MT” back in 2005, though it likely stems from the name-recognition found with the very popular Yamaha FZ-1 at the time.

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MV Agusta F4 LH44 Limited Edition Debuts

09/28/2017 @ 11:16 am, by Jensen BeelerADD COMMENTS

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike.

Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles.

Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp.

The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous, and replaces it with a single canister, a nod to Leon Camier’s current WorldSBK-spec racing machine.

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Lewis Hamilton Edition MV Agusta F4 About to Debut

09/28/2017 @ 12:32 am, by Jensen BeelerADD COMMENTS

Our friends at Motor.nl have a good scoop for Italian motorcycle fans, as MV Agusta is about to release later today a Lewis Hamilton edition of its iconic MV Agusta F4 motorcycle.

Like the MV Agusta Dragster RR that also brandishes the F1 stars name, this F4 is expected 1) to be mostly a visual exercise, and 2) show the furthering bond between the Italian marque and the British driver, which just renewed their contract with each other.

Meanwhile, rumors that Lewis Hamilton would wild card alongside Leon Camier at the next WorldSBK round appear to be unfounded, though profoundly intriguing to consider.

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Nike Makes Air Force 1 Shoe for 12 O’Clock Boys

09/15/2017 @ 2:12 pm, by Jensen BeelerADD COMMENTS

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector.

So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created.

With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA.

Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

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Two Enthusiasts Podcast #59 – Leticia Cline

08/10/2017 @ 11:59 pm, by Jensen BeelerADD COMMENTS

Episode 59 of the Two Enthusiasts Podcast is out, and it sees a special guest joining the crew, Ms. Leticia Cline (of the internetz). One of the biggest social media influencers in the motorcycle industry, we spent almost two hours talking to Leticia about a number of subjects.

The big bullet points of the discussion revolve around Leticia’s time in the AMA paddock (she used to date some guy named Ben Spies), the state of the motorcycle industry, marketing to women, and how brands are leveraging social media to reach new audiences, like millennials.

Not only does Leticia bring with her a bounty of insight and knowledge, but she is pretty fun to talk to as well. As such, we think you are really going to enjoy this episode.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.

With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.

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Get them while they’re young. It worked for the tobacco industry, it worked for Michael Jackson, and it is the new mantra for Aprilia Motorcycles, as the Italian marque is getting aggressive with its offerings for young and future motorcyclists.

Regular Asphalt & Rubber readers will know that we have talked at length about the motorcycle industry’s aging demographic, and that the younger generations are not filling in sales that are being left behind by Baby Boomer motorcyclists.

Getting Gen-X and Millennials on motorcycles has been a key part to every motorcycle brand’s marketing strategy, and now Aprilia is taking that move to its next logical level, and focusing on getting kids on bikes at as early of an age as possible.

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Here’s Your Chance for a Real Career in Motorcycles

03/09/2017 @ 12:40 pm, by Jensen Beeler8 COMMENTS

If you are a young motorcycle enthusiast, looking to start a real career in this industry, the perfect time might be now. KISKA, the design firm responsible for the KTM and Husqvarna brands, is looking for a Product Management Intern in its motorcycle section. 

An amazing opportunity, this six-month internship is open to students or recent graduates, with fields of studying in marketing or product management. You must be willing to relocate though, as KISKA’s main base of operations is in Salzburg, Austria (one of the most beautiful cities in Europe).

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Two Enthusiasts Podcast #46 – Caveat Emptor

03/07/2017 @ 10:59 am, by Jensen Beeler9 COMMENTS

Episode 46 of the Two Enthusiasts Podcast is another must-listen show, and it starts out with a talk about one of motorcycling’s forbidden subjects: motorcycle run-in/break-in procedures.

As former service area manager and professional race team mechanic, Quentin drops some knowledge on how to break-in that new motorcycle in your garage, and dispels some myths along the way. You will definitely want to have a listen…we even touch on which oil is best for your motorcycle.

The conversation then turns to Ducati’s new financing program, and how that is an insight into things to come from motorcycle OEMs for the future. The show finishes with a listener question, which gets us talking about racer sponsorship, brand messaging, energy drinks, and brand “ambassadors” in the industry.

We think you will find Episode 46 both entertaining and informative, as well as well-worth a listen.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Caution: Radioactive Material

03/02/2017 @ 10:02 am, by Jensen Beeler14 COMMENTS

The warning label for radioactive substances (technically, the warning label for ionizing radiation) was born in 1946, at the UC Berkeley Radiation Laboratory, and the now iconic symbol began life a bit different from how we know it today, originally colored with a very hip magenta "trefoil" on a blue background.

The shape of the three-bladed trefoil is quite specific and purposeful - drawn with a central circle of radius R, an internal radius of 1.5R, and an external radius of 5R for the blades, which are separated from each other by 60° of empty space.

It's shape is tightly defined because it is to noticeably and clearly warn you against the dangers of ionizing radiation, which at their very worst would cook you instantly like an egg, or in less worse conditions, still potentially cause life-changing mutations to your cells and DNA.

The yellow and black trefoil is supposed to be a literal warning (the IAEA and ISO adopted this new coloring in 2007) of course, but labeling something radioactive carries with it a metaphorical weight as well. And, it too demands a cautious interaction from the user.

In the motorcycle industry, we have our fair share of radioactive elements, though few come with a warning label. On Episode 45 of the Two Enthusiasts Podcast, you may have heard me refer to a motorcycle company as being radioactive. I thought it was worth spending some words on what that means in that context.

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