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Just picture it. You are BMW, and you made the S1000RR superbike, the machine that completely changed the game in the liter-bike market. And now, you are about to crank things to 11, with an all carbon fiber version of this wickedly popular motorcycle.

Perhaps the best track bike ever created, the BMW HP4 Race makes an honest 212hp at the crank, weighs 378 lbs…fully fueled at the curb, and it has all the top-shelf components you can dream of, all of which are bolted onto the carbon fiber frame, carbon fiber swingarm, and carbon fiber fairings.

A thoroughbred. A true race bike, by DNA. The astounding thing about the BMW HP4 Race is that it is more than the sum of its parts, which is saying something because the parts are simply the best that the motorcycle industry has to offer.

I know this because I got to spend a lucky five laps on the BMW HP4 Race at Laguna Seca, courtesy of BMW Motorrad USA, and while that duration is far too short to give any sort of meaningful feedback about this track-only superbike, the BMW HP4 Race is exactly what you think it is: an S1000RR taken to the next level.

So then, why has the BMW HP4 Race been a colossal failure in the United States? Because it most certainly is.

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

We interrupt this EICMA show coverage for an adjustment in semantics, as Yamaha Motor USA has informed as that going forward into the 2018 model year, the company’s lineup of “FZ” motorcycle models will go by the designation “MT” – thus aligning themselves with the rest of the Yamaha markets worldwide.

The FZ designation – used on the FZ-10, FZ-09, and FZ-07 – was always a curiosity when Yamaha started using “MT” back in 2005, though it likely stems from the name-recognition found with the very popular Yamaha FZ-1 at the time.

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Our friends at Motor.nl have a good scoop for Italian motorcycle fans, as MV Agusta is about to release later today a Lewis Hamilton edition of its iconic MV Agusta F4 motorcycle.

Like the MV Agusta Dragster RR that also brandishes the F1 stars name, this F4 is expected 1) to be mostly a visual exercise, and 2) show the furthering bond between the Italian marque and the British driver, which just renewed their contract with each other.

Meanwhile, rumors that Lewis Hamilton would wild card alongside Leon Camier at the next WorldSBK round appear to be unfounded, though profoundly intriguing to consider.

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector. So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created. With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA. Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

Episode 59 of the Two Enthusiasts Podcast is out, and it sees a special guest joining the crew, Ms. Leticia Cline (of the internetz). One of the biggest social media influencers in the motorcycle industry, we spent almost two hours talking to Leticia about a number of subjects.

The big bullet points of the discussion revolve around Leticia’s time in the AMA paddock (she used to date some guy named Ben Spies), the state of the motorcycle industry, marketing to women, and how brands are leveraging social media to reach new audiences, like millennials.

Not only does Leticia bring with her a bounty of insight and knowledge, but she is pretty fun to talk to as well. As such, we think you are really going to enjoy this episode.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.

With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.

Get them while they’re young. It worked for the tobacco industry, it worked for Michael Jackson, and it is the new mantra for Aprilia Motorcycles, as the Italian marque is getting aggressive with its offerings for young and future motorcyclists.

Regular Asphalt & Rubber readers will know that we have talked at length about the motorcycle industry’s aging demographic, and that the younger generations are not filling in sales that are being left behind by Baby Boomer motorcyclists.

Getting Gen-X and Millennials on motorcycles has been a key part to every motorcycle brand’s marketing strategy, and now Aprilia is taking that move to its next logical level, and focusing on getting kids on bikes at as early of an age as possible.

If you are a young motorcycle enthusiast, looking to start a real career in this industry, the perfect time might be now. KISKA, the design firm responsible for the KTM and Husqvarna brands, is looking for a Product Management Intern in its motorcycle section.

An amazing opportunity, this six-month internship is open to students or recent graduates, with fields of studying in marketing or product management. You must be willing to relocate though, as KISKA’s main base of operations is in Salzburg, Austria (one of the most beautiful cities in Europe).