Say Hello to Your New Pet Yamaha MOTOROiD

Yamaha has a bevy of tech that it plans on displaying at the Tokyo Motor Show later this month, and one of the more intriguing world premieres is the Yamaha MOTOROiD concept. A futuristic take on the motorcycling condition, Yamaha’s MOTOROiD seems to be part motorcycle and part pet dog, with the two-wheeler able to recognize its owner and interact with them, like a living creature. This is because the Japanese brand boasts that it will use artificial intelligence to bring people new experience of “Kando” – the Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. The concept is certainly an interesting take on how humans interact with their motorcycles.

A Short Review of the 2018 Aprilia Shiver 900

For the 2018 model year, Aprilia is updating two long-time members of its lineup, creating in the process the Dorsoduro 900 and Shiver 900 motorcycles. Today we will focus on what it is like to ride the Shiver 900, though many of our thoughts about this updated roadster are similar to those we published about the Dorsoduro 900 yesterday – you can read those here. While previous iterations of the Aprilia Shiver 750 were fairly forgettable, the overhaul that has been given to the Aprilia Shiver 900 makes the peppy roadster one worth considering. Dare we say, it surprised us. The engine is of course revised, and is now Euro4 compliant, but Aprilia has added a more robust electronics suite, as well as new hardware pieces and chassis updates.

A Short Review of the 2018 Aprilia Dorsoduro 900

It is tough work reviewing two motorcycles in one day, but that is exactly what we did this past week in Ventura, California – as Aprilia USA had us riding the new Dorsoduro 900 and Shiver 900 motorcycles. Coming to the United States for the 2018 model year, the Aprilia Dorsoduro 900 gets a much-needed update for its tenth birthday, with Aprilia overhauling the affordable maxi-motard with some needed upgrades and modern touches. In addition to a revised and bigger engine, which is now Euro4 compliant, the Aprilia Dorsoduro 900 gets a modest electronics suite added to it, as well as new hardware. The overall design of the bike hasn’t changed much, which is perhaps a good thing, as the Dorsoduro has always been a visually appealing motorcycle.

MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

News Tidbits from MotoGP: Brno vs. Indy, Stoner at Ducati, Valencia Fallout, & Some Holiday Entertainment

12/23/2015 @ 11:08 am, by David EmmettComments Off on News Tidbits from MotoGP: Brno vs. Indy, Stoner at Ducati, Valencia Fallout, & Some Holiday Entertainment

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With Christmas nearly upon us, and very little happening in the world of motorcycle racing, time for a round up of recent news. Here’s what’s been going on in recent weeks, as well as some recommended reading and listening for over the holiday period.

Brno vs Indy – On or Off?

The news that the Indianapolis round of MotoGP had been dropped came as a huge disappointment to a lot of US fans.

Though few people were fans of the track layout – despite recent improvements which took the worst edges off the layout – the event as a whole was well liked, and, for a US MotoGP round, fairly well attended.

In recent weeks, rumors have been circulating that the event could make a return. Though just speculation at the moment, Indianapolis could be being groomed as a possible replacement for the Czech round of MotoGP at Brno.

Given the troubled recent history of the Brno round, and the excellent organization behind the Indianapolis Motor Speedway, there is a chance that behind the smoke, there is a fire powering the rumors.

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LVMH to Acquire the Deus Ex Machina Brand?

12/02/2015 @ 11:34 am, by Jensen Beeler13 COMMENTS

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Like the word “cool” itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the “post-authentic” motorcycle movement.

The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan.

In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.

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If you are a Gen-X male, you probably remember the Choose Your Own Adventure series of books. If you don’t happen to fit this demographic, and don’t have a clue what I am talking about, don’t worry the idea is pretty simple – let me break it down for you.

Each book contained an adventure for the reader, and every dozen pages or so, the story would give a choice on how to continue. Each choice you had to make also had a certain page in the book that you would skip to, in order to continue the story on the path you desired. If you were like me, you almost always failed or died in your task. There is probably a life lesson in there…somewhere.

What does this have to do with motorcycles you may ask? Ah well, Honda has for us the modern-day version of the Choose Your Own Adventure books, using YouTube in a very similar manner. What are they promoting, you may ask? The Honda Africa Twin adventure bike, naturally.

The story found in the YouTube might not be of the same page-turning qualities as the original namesake, but we doubt you can take a wrong turn in Honda’s variable story line. Check it out, after the jump…and yes, for those keeping score, this is yet another video from Honda on the Africa Twin. Sweet merciful Jesus.

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We couldn’t make this story up if we tried, but Yamaha Motor Corporation is using the internet meme “LOLcats” to promote its product launches at the upcoming Tokyo Motor Show, complete with a kitten-written speech and internet-generated cat-meme photos.

Apparently this all started because in Japan, cats say “nya” instead of “meow” – this of course lead to the name “NYA-maha”…a ham-fisted bit of word play that should have never evolved beyond witty water cooler banter, or the best scene from stoner-favorite Supertroopers.

We seriously don’t know who pitched this idea, or how they fit their giant cojones in that conference room, but they must have been the voodoo master of marketing pitches, because here we are. You win Yamaha. You’ve robbed us of our innocence, but you win.

You cannot un-see this dedicated website, which has a prominent link on Yamaha’s global website. You also can’t un-read this “President’s Address”, or un-see the “product descriptions” for the Tokyo Motor Show, shown after the jump.

It’s all like looking at a solar eclipse of catnip, while getting Rickrolled by a giant multi-national motorcycle corporation that also happens to sell pianos.

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Unfold Honda’s “Power of Dreams” in Paper

09/22/2015 @ 4:44 pm, by Jensen Beeler13 COMMENTS

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It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.

Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.

And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.

Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.

The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.

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Is The Honda RC213V-S Really Your Dream Bike?

08/13/2015 @ 3:35 pm, by Jensen Beeler92 COMMENTS

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Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

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Sunday was a pretty good day for British motorcycle racing fans. The first four finishers in both World Superbike races were British riders, and wildcard Kyle Ryde rode a thrilling and aggressive race to finish on the podium in his first ever World Supersport race.

And yet less than 16,000 spectators turned up to Donington Park to watch the action.

When you factor in the creative mathematics which goes into generating spectator numbers at sporting events (motorcycle racing is not alone in this), and then take a wild stab at the number of attendees on some form of freebie or other, then the actual quantity of punters who handed over cold, hard cash for a ticket is likely to be disappointingly low.

Once upon a time, British fans flocked to Brands Hatch to watch WSBK. Though the claims of 100,000 at the Kent track are almost certainly a wild exaggeration, there is no doubt that the circuit was packed.

Fans thronged at every fence, filling every open patch of ground to watch their heroes in combat. So what went wrong?

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Consumer Reports has taken another polling from motorcycle owners, a part of the publication’s continuous assessment on the value of various motorcycle brands and categories.

As usual, the Japanese brands dominated the reliability segment, though that did not automatically translate into the happiest of owners.

Victory Motorcycles takes the cake for keeping its customers happy, which stems from having fairly reliable motorcycles, coupled with good customer service and dealer interactions.

As such, 80% of Victory owners said they would buy a Victory again. Compare that figure to 72% for Harley-Davidson, and 70% for Honda (all other OEMs were below 70%).

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No, it’s not April Fools, but it does seem that motorsports in general is evolving into the 21st century. No sooner did A&R run an article about umbrella girls in the MotoGP Championship, then did the FIA World Endurance Championship (WEC) announce that it would do away with scantily clad girls at all its events, including at the historic 24 Hours of Le Mans.

It’s an interesting move by a major series in the four-wheeled world — the effects of which will undoubtedly be tracked by every major racing series around the world.

Will WEC see a drop in male attendance? An increase in female attendance? An influx of new advertisers? Younger viewers? These are all valid and interesting questions.

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Is This Why There Are No Female MotoGP Fans?

03/31/2015 @ 2:28 am, by Jensen Beeler179 COMMENTS

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First debuting a new website before the Qatar GP, it’s clear that Dorna has its social media team out in full-force for the 2015 MotoGP Championship season — the Spanish company finally taking a shine to the online world.

So with all the news coming out of the season-opener at Losail, it is unsurprising that my social feeds are full of posts regarding Rossi’s win, Ducati’s revival, and Dani Pedrosa’s shocking revelation — on top of all the usual fanfare that comes with MotoGP finally restarting.

One story caught my eye in particular though, less for its content, and more for its source. The caption to the story was your typical craftily picked social media headline, designed to illicit clicks and responses from readers. It read: “What would we do without our lovely ‪#‎MotoGP‬ girls?!”

It was by the Official MotoGP Facebook page, and it was not referring to the organization’s female racers. Le sigh.

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