Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

Castiglioni Denies Fiat Buyout of MV Agusta Is in the Works

04/14/2014 @ 9:31 am, by Jensen Beeler2 COMMENTS

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After reporting 22% growth in Q1 2014, Giovanni Castiglioni had some closing words about the rumors that Fiat could acquire MV Agusta — a popular rumor that has been swirling around in the press the last two months.

Denying outright that MV Agusta had, or was in, talks with the Fiat-Chrysler group about an acquisition (some reports linked even MV Agusta to being bought by Fiat-owned Ferrari), Castiglioni said the Italian company solely was focused on building growth, and building motorcycles.

Husqvarna Sold, But to Whom?

01/30/2013 @ 10:43 am, by Jensen Beeler12 COMMENTS

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The Brits over at MCN broke the news last night that Husqvarna was about to be acquired by KTM. Since M&A’s are a rarity in this industry, the news was certainly interesting, but given that the beleaguered Husqvarna brand has been such a pox on BMW Motorrad with its dwindling dirt bike sales, and that the German company has been embroiled in trying to transition the Italian-based Swedish brand into the on-road segment, now seems a peculiar time for the BMW Group to unload Husqvarna…or that anyone would even be interested in purchasing the company.

Polaris Acquires KLIM Technical Riding Gear

12/06/2012 @ 11:04 am, by Jensen Beeler6 COMMENTS

Polaris Industries continues to be the 800 lbs gorilla of corporate M&A in the motorcycle industry, and the American firm reinforced that fact today after it announced the acquisition of KLIM Technical Riding Gear. Known for its superb snow and off-road gear, KLIM is a strong apparel brand that matches up well with the core Polaris’s core business of ATVs and snowmobiles. While terms of the acquisition are not being discussed, KLIM is expected to clear $30 million in revenue in 2012.

In its statement, Polaris says that it will operate the KLIM brand in conjunction with the other existing Polaris apparel brands. Additionally, KLIM will continue operations at its Rigby location, and will retain the company’s current staff members. Planning to invest further in KLIM’s infrastructure, Polaris intends to establish the Rigby facility as its “new apparel Center of Excellence,” thus centralizing the company’s apparel manufacturing efforts.

Audi Bought 100% of Ducati’s Stock

04/19/2012 @ 2:48 pm, by Jensen Beeler19 COMMENTS

With the Volkswagen Group’s Board of Directors meeting done, ahead of the company’s shareholder meeting which is also now complete, details of Audi’s acquisition of Ducati are starting to emerge.

Paying €860 million ($1.1 billion) for the Italian motorcycle company, perhaps the biggest shocker to come from Audi’s acquisition is not the price, but the unconfirmed reports that Audi AG has bought 100% of the Ducati’s stock, meaning Borgo Panigale will now come under complete German control.

This news means that Audi not only bought out the 70% ownership of Investindustrial, but also the 30% remainder that was held by private equity fund BS, the Hospitals of Ontario Pension Plan, and other minority shareholders.

Officially Official: Audi’s Board Approves Ducati Acquisition

04/18/2012 @ 12:22 pm, by Jensen Beeler24 COMMENTS

As expected from yesterday’s news, Audi’s Board of Directors has approved the German car company’s acquisition of Ducati Motor Holding. While the grumblings from Ducati owners have already emerged over the news breaking yesterday, in reality the move is a boon for Ducati, which will receive access to an almost limitless bank account, global business expertise, and advanced manufacturing techniques.

Selling 42,000 motorcycles last year, Ducati has typically struggled to sell more than 30,000 units annually, a figure which is highly regarded as the Italian company’s break-even point. Historically selling under that amount, Ducati has racked up considerable debt from its operation, hence why nearly a quarter of the company’s purchase price is going to its outstanding financial liabilities.

For Ducati owners and Ducati fans around the world, the acquisition by Audi and the Volkswagen Group should be met with more resounding praise, as it means an increased layer of stability has been added to the Italian brand. While the hyperbole has been flowing online, we imagine that the first motorcycles sales success to come from the company post-acquisition will silence any resistance to the company’s new German ownership.

As irrelevant as that metric actually is in business terms, the reality is that Audi’s influence over Ducati will take several years to be fully realized, as it takes a considerable amount of time for new products to come to market, and business plans to be implemented. Press releases from both Investindustrial and Audi are after the jump.

Audi Buys Ducati for $1.1 Billion

04/17/2012 @ 10:14 am, by Jensen Beeler14 COMMENTS

UPDATE: Audi’s Board of Directors has announced its approval of the acquisition of Ducati.

According to reports, Audi has finished its acquisition of Ducati Motor Holdings, to the tune of €860 million ($1.128 billion), and will announce the purchase tomorrow at is annual shareholders meeting. The deal reportedly sees Audi, through its parent company the Volkswagen Group, acquiring Ducati for roughly seven times what it earned in revenue last year, but Audi is also assuming all of Ducati’s debt, which has been rumored as high as €200 million, making the revenue multiple significantly smaller.

Audi Buying Only Part of Ducati? Daimler Bows Out

04/03/2012 @ 6:05 am, by Jensen Beeler8 COMMENTS

More reports are starting to surface about Audi’s pending purchase of Ducati Motor Holding from Investindustrial. Said last month to have offered the private equity firm somewhere in the neighborhood of €750 million, Reuters is now reporting the figure to have been closer to the €870 million to €875 million range, which is closer to the original rumored offer of €850 million by the German automaker. What is most interesting in the report by Reuters is the notion that Audi is not making an offer to buy all of Investindustrial’s financial position in Ducati Motor Holding, which accounts for about 70% of the company.

Audi to Buy Ducati?

03/12/2012 @ 11:35 am, by Jensen Beeler17 COMMENTS

It has been almost a year now since we broke the news that Ducati Motor Holding was up for sale, and I still can’t tell if the appropriate metaphor for the ongoing acquisition is a game of musical chairs or Russian roulette. Vying for a seat or putting the chamber to its temple, our latest contestant in “Who Wants to Buy Ducati” is Audi, the four-ringed German car manufacturer. Reported to have a right of first refusal, Audi allegedly has until mid-April to finalize a deal with Investindustrial (Ducati’s main investor) to buy Ducati from the Italian investment group.

Though Ducati sold over 40,000 motorcycles in 2011, the Italian company has roughly €800 million in debt on its books. This means that any company interested in buying Ducati would have to assume the Italian company’s debt onto its own books, which changes the actual purchase price of Ducati dramatically. For its part, Audi is rumored to be making an offer in the €850 million range, which would put the actual purchase value of Ducati at over €50 million, and could put as much as €100 million on the table for Investindustrial to take.

Hero MotoCorp Eyes Purchasing Ducati? Erik Buell Racing?

03/05/2012 @ 3:22 pm, by Jensen Beeler7 COMMENTS

Two weeks and two separate rumors about Hero MotoCorp’s acquisition warpath. Last week the Indian motorcycle manufacturer was said to be eyeing a minority equity stake in Erik Buell Racing. Having already hired the American sport bike maker to help innovate on some of Hero’s upcoming small displacement machines, the two companies sweetened the deal with Hero becoming the title sponsor to EBR’s AMA Pro Superbike racing effort.

This week the spotlight shines on Ducati Motor Holding, which has quietly been for sale for almost a year now. Originally wooing an acquisition from Mercedes-Benz, the Italian motorcycle manufacturer has been linked to a variety of other companies, as well as a public offering on an Asian stock index. With our sources telling us that Ducati has been trimming the fat from its books in order to make its earnings more attractive, Hero MotoCorp is the latest potential buyer to enter the fray and to talk to bankers about a Ducati acquisition.

Polaris Acquires Swissauto Powersports Division

02/04/2010 @ 8:57 am, by Jensen Beeler3 COMMENTS

Polaris Industries Inc. announced today that it has acquired the powersports division of Swissauto, which made it’s fame making GP engines in the 1990’s. The move according to Polaris will allow the company to strengthen its global and vehicle design capabilities, while also bolstering the company’s European presence. Swissauto was founded in 1987 and in a short span of time won 29 races, 41 poles, and 3 World Championships with its two-stroke, V4, 500GP motor.